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- 11 Jun
The Most and Least Important PR and Corporate Communications Tactics and Trends
by Ayaz Nanji
The big question is, when it comes to PR, what works now? There are a lot of tactics and techniques out there. But, there are some things that are rising to the top of the heap.Why Not Ask the People Who Do PR to Find Out?
It seems fairly simple, if you want to know something, ask the people who do it for a living. And that is exactly what Sword and the Script Media and Ned Lundquist’s Job of the Week did. In February of this year, they polled 155 corporate communications and PR professionals.
They asked them what it is that they intend to use more and the directions they are moving towards. And they found some trends worth watching [view original report].
As an example, respondents ranked storytelling as the trend/tactic that will matter most over the next 12 months. Surprisingly, content marketing ranked second. And, this was followed by thought leadership, aligning with Marketing, and influencer marketing. But, to see more of the data and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 09 Jun
5 Proven Ways to Improve Website Conversion Rates
Being able to get traffic to your website is great. But if the traffic isn’t converting? Then all of your search engine optimization (SEO), Keyword strategies and planning efforts will be wasted.Sometimes it’s All Dust. Sometimes it’s Movement.
It is common for some businesses to find that their traffic numbers are solid. But the leads, sales and revenue, well they’re just not there. So if your marketing campaigns, SEO efforts or paid advertising are grabbing the attention of your audience, why do you have a low conversation rate?
Here’s five ways improve your website conversion rates at ChiefMarketer.com
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- 08 Jun
Time Spent With Traditional Media Drops As Mobile Internet Use Blossoms
from MarketingCharts.com
This year, people around the world are expected to spend about 8 hours a day consuming media. And that represents a 12% jump from 2011. This, according to Zenith in a new media consumption forecast.The Beginning of the Mobile Only Era . . . Or the Zombie Apocalypse
So, it seems that the rise of mobile devices is the biggest contributor to this shift. In fact, it is having a far larger impact on media consumption patterns than previously noted. And, according to the report, as increasing amounts of time are spent with the mobile internet, there has been decreases in the level of consumption of traditional media. But, most noticeably, this has had the greatest impact on print newspapers and radio.
And with the rise in time spent with the mobile internet, there are drastic changes taking place with some traditional media. And if you are trying to hit your market, you need to read the full article » at MarketingCharts.com.
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- 07 Jun
The Social Networks B2B and B2C Marketers Value Most
by Ayaz Nanji
We all accept the fact that there are differences between B2B and B2C marketing. And, of course, we assume those differences are reflected in how social media is used.Question, questions, questions . . . But Where are the Answers?
But, what are those differences? How is social media best used today. And what trends are surfacing in the use of the social media platforms for marketing? And more importantly, what work best for B2B or B2C?
So, to understand how marketers are using social media and what is working best, Social Media Examiner launched a study. And now, they have recently released their 10th annual study. Their report, the 2018 Social Media Marketing Industry Report brings some significant insights. And, more importantly, the data on trends on what is working best. So, to see the data and some insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 06 Jun
How to Create and Execute a Successful Lead Gen Strategy
by Ryan Lynch
Your audience no longer wants their attention bought. They want it earned. And, this means lead generation strategies need to be revamped across the industry. Plus, those strategies now need to better meet the needs of target markets.
Nobody Said It Would Be Easy
But where to start? Well, the first step in this evolution is to create compelling content. And the second is to use that content to convert visitors into leads. But, of course, this is easier said than done.
The importance of a powerful lead generation strategy cannot be understated. A solid lead gen strategy can mean the difference between success and failure. So it is incredibly important to get it right. And to help you do that, read How to Create and Execute a Successful Lead Gen Strategy at HubSpot.com
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- 05 Jun
8 Ways to Cross-Sell/Upsell Customers with Search & Social Ads
Did you know that 32% of customers order again from the same company. And they tend to do that within their first year of becoming a customer?
The best – and cheapest – opportunities are the ones you already have
Running efficient advertising campaigns to re-convert past customers can a gold mine. Now, while it might seem counter-intuitive to re-invest in the same individuals, running paid campaigns for cross-sell/upsell has high value. But, experience shows that it can increase each customer’s lifetime value. Plus, it can boost the over all average order value of that customer. And that means increasing your revenue within your existing customer base.
So, to see how you can do this through search and social ads, read the full article at WordStream.com
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- 04 Jun
How to Successfully Sell on Facebook
It’s incredibly easy to get sidetracked from sales. There are so many ‘moving parts’ go into selling now. And, adding social media into the mix, makes it really complicated.
In this modern, ‘digital forward’ world, traditional selling is becoming tricky
If you have tried social media to help sell, you’ve probably seen mixed results. In fact, the prevailing opinion has been that you simply can’t sell on social media. It’s impossible to sell on Facebook, right?
No it’s not
Actually, there are a growing number of businesses that do sell on Facebook. And the do so very successfully. But, you need to remember one thing: The purpose of your investment in social media is ultimately to sell. So, to see how you can harness Facebook’s potential as an online store, read more at MarketingProfs.com
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- 02 Jun
Tech Update: Mobile and Social Media Usage, by Generation
from Marketing Charts.com
Millennials continue to be the generation with the broadest access to smartphones and the heaviest use of social media. But Gen Xers are more apt to be using tablets and a majority of Boomers are also “embracing” digital technologies. This, according to a report [download available] from the Pew Research Center.Smart Phone Adoption is Growing at a Huge Pace
Also, not surprisingly, smartphone ownership has blossomed in recent years. Less than 5 years prior than this latest study, in May 2013, just half of the adult population owned a smartphone. Today, that number has swollen to 82% of all cell phone users. The marketing implications for this alone is huge and highlights the growing importance of a mobile-first strategy in the coming years.
To see more of the data, to read more insights and to download a copy of this report, read the full article at MarketingCharts.com
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- 01 Jun
Happy Customers Are the Biggest Marketing Opportunity of 2018
Today, people – your customers – are more informed than ever before. They have seemingly limitless options at their disposal, and unprecedented clarity into how businesses treat their customers. These changes have translated to a sharp shift in power from business to customer. And this has resulted in dramatically higher customer expectations.Your customers are less trusting and less patient than they’ve ever been
Potential buyers care less about what you have to say about yourself. They, and more than ever, want to learn about what your customers have to say about you. No matter how good, nothing you can ever write or create will be as trusted, as motivating, or as influential to potential customers than what your current customers have to say about you.
And that’s why Happy Customers Are the Biggest Marketing Opportunity of 2018. And to see how you can leverage that, read the full article at HubSpot.com
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- 31 May
GDPR Is Here: A Simple Marketing Guide for Compliance
by Kay Kienast
The General Data Protection Regulation (GDPR) initiative has caused quite a bit of confusion, and turmoil. And, it has posed more questions than answers for US based companies.Just Another Bureaucratic Stumbling Block or a Timely Tool?
Designed to put customers back in the driver’s seat of their preferences and personal data, the legislation has drawn broad criticism. However, customers and prospects will now own their personal data and have control over the communications they receive.
And as marketers, we are supposed to represent the voice of the customer. And in a manner, the EU’s GDPR can help us do that by focusing on the “customer first.” So, here’s how to make sure you not only comply with GDPR’s regulatory requirements and provide customers what they need at MarketingProfs.com
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- 30 May
Social Media Marketing Update: Preferred Platforms and Content Types in 2018
from Marketing Charts
What’s trending in social media marketing? The latest annual Social Media Marketing Industry Report from Social Media Examiner set out to find out. And, they were able to offer some insights into marketers’ preferences surrounding social media platforms and content.Risk vs Benefits of Social Media Still Being Weighed
Even with the sustaining popularity of social media, there are some continuing concerns for marketers. It seems that just 44% agree that they’re able to measure social ROI. That is a figure that’s even higher than reported by CMOs in a recent CMO study. And slightly fewer than half agree that their Facebook marketing is effective.
But despite questions about Facebook effectiveness, respondents seem enthusiastic about the benefits of social media marketing. So, to see all of the data and insights, read the full article at MarketingCharts.com.
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- 29 May
Four Key Metrics for Evaluating Event Marketing Performance
by Dax Callner
ROI is a misleading metric for evaluating event-marketing performance. This is especially true, since most B2B events are way more than just selling opportunities.Attribution and Linking Events to Sales is Difficult
But, determining what an event costs can get really complicated, really fast. Do you include the hard costs of a venue or exhibit space? Event staff time? And how much revenue an event drives is no easier to decipher either. Unless your company is selling products at a B2B event (which does happen in some industries), it’s difficult, if not impossible, to attribute a converted sale to the event. And as is the case, in B2B sales, there are typically several touchpoints that contribute to a sale.
While events are important, remember that it’s just one touchpoint
So, how can you target in on the return of value of a show or conference? After all, events can contribute to pipeline. But they should also build brand affinity and strengthen customer loyalty, all important contributors to a business’s success and goals. And with that in mind, let’s look at four metrics that matter to event marketing at MarketingProfs.com
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- 25 May
Advanced Remarketing: How to Build an Intent Map (And Get More Conversions)
by Allen Finn
WordStream has devoted tens of thousands of words to remarketing. They’ve touted best practices, #hacks, and cross-platform strategies, shared superlative creative. And they have made note of just about anything that relates to getting your ads in front of your most valuable prospects (again).But What About Taking Your Remarketing Program to the Next Level?
It’s no secret that remarketing is integral to sustained success in online advertising. After all, it allows you to reach prospects already familiar with your brand. It can provide them ample opportunity to return to your site and complete some sacred, coveted [desired action]. In fact, WordStream’s Senior Data Scientist, Mark Irvine, has discovered that people are 2x more likely to convert after seeing your ad 6 times.
So, whether you’re a SaaS company looking to fill your funnel and push leads to trial and, eventually, purchase. Or if you’re an ecommerce shop looking to move units, read the full article at WordStream.com to learn Advanced Remarketing: How to Build an Intent Map and Get More Conversions.
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- 24 May
How to Create Awesome Facebook Carousel Ads That Convert
Back in the day, when Facebook first introduced ads on their platform, most marketers snickered. After all, who in their right mind, would place an ad alongside cat pictures and “. . . here’s me eating yogurt” posts?Well, as time has passed and the ad platform on Facebook has matured, it has become a good medium to reach audience. And now, with GIFs, videos, slideshows, and Canvas ads floating ubiquitously around Facebook one thing has become evident. Now users prefer interactive content over stagnant content. These users want multi-pronged brand stories. They want options. They want to go for a ride without getting up.
Enter Facebook Carousel Ads
So, if selling products online is your game, don’t hesitate. Facebook Carousel ads are an ideal medium to showcase multiple products to multiple segments of your prospect pool. A compelling visual storytelling, in some form or another, has become nearly a prerequisite for Facebook users making their way through purchase funnels. And in that regard, Facebook Carousel ads have become an effective tool for a diverse array of campaign types.
To learn How to Create Awesome Facebook Carousel Ads That Convert, read the full article at WordStream.com
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- 23 May
Your Organization’s Mark On The World
The importance of your organization’s unique trade mark can never be overemphasized. Your trade mark needs to be protected both legally and by using it wisely.Your Trade Mark – One of the Most Valuable and Important Assets Your Company Has
In marketing terms, your trade name, and trade market are important. But the mark that can mean the most to your business may be the one that your organization is leaving on your community. So, whether you are a solopreneur, have fewer than 20 employees or maybe have a few hundred people who work in your organization – you can leave your mark. And being an organization that changes the course of your community is good for business.
Here are some of the ways it translates to your bottom line at McLellanMarketing.com
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- 22 May
The Impact of Saying Thanks in Email Subject Lines
by Ayaz Nanji
Well now, this should not be any surprise. But, email subject lines that express gratitude tend to outperform email subject lines that do not. This is according to recent research from Cheetah Digital.Always Remember to Say “Please” and “Thank You”
The report [download available] was based on 2017 data from email campaigns sent by Cheetah Digital clients in a wide range of verticals. But what the researchers found was fairly stunning. And what they discovered was that mail subject lines that included terms such as “with heartfelt thanks” and “thank you!” had higher average unique open and unique click rates. And not just marginally higher. They were 69% and 38% higher, respectively, than subject lines which did not express gratitude.
So, to see more of the data, the charts and additional insights, read the full article at MarketingProfs.com
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- 21 May
Five Subtle Mistakes That Are Limiting Your Marketing Response Rate
by Tim Carr
Every company struggles to target the right audience. And, just as importantly, they struggle to grab the audience’s attention long enough to drive real action. After all, consumer attention spans have now waned to a mere eight seconds. That’s down from a whopping 12 seconds not even two decades ago.
No Gain to be Made by Blaming the Audience
But blaming consumers for a lack of interest in your digital marketing efforts isn’t going to solve the problem. Nor will all those tools that keep you abreast of every click, like, and share. They serve only to confirm that something isn’t working, but they do nothing to tell you how to actually improve performance.
And even the most subtle of mistakes can keep consumers from doing what you want them to do. So, if your response rate is falling short of expectations, don’t rush to overhaul your marketing strategy or media spend. Instead, check for some of the following less-obvious mistakes in this article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 18 May
Five Ways to Use Social for SEO and Vice Versa
Sure, your tweets may show up in certain Google searches. But we know that social media links don’t figure in SEO link-building (or we’d all rank for everything). Plus, unless someone is searching specifically for your Twitter profile or Facebook page, those social SERP results typically don’t convert leads into customers. We also know that SEO efforts don’t have the same effect on social algorithms as they do on search engines.
Social media and SEO are often viewed as mutually exclusive marketing practices.
There are inherent issues in treating social like SEO and SEO like social. So what’s the point in SEO marketers working with social media and community managers and vice versa? Though it seems they’re on two ends of the marketing spectrum, there is quite a bit of overlap that can benefit both sides.
Here are five ways that SEO marketers and social media/community managers can work together to improve their respective practices at MarketingProfs.com
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- 17 May
How to Accurately Measure Your Current Social Media Marketing ROI
by Disha Dinesh
A good social media marketing strategy transforms your business. And, above all else, it yields a measurable ROI. Social media is an effective way to promote products. It connects you with customers and can establish yourself as an authority. But to know when your strategy is actually good, you need to be able to measure its impact. You must answer the question: are my efforts succeeding in helping me achieve my business objectives?“It Aint’ Easy Being Green,” . . . Or Measuring Your Social Media ROI
However, measuring the effects of your social media strategy is much easier said than done. It’s hard to align expectations with what’s possible. And it’s equally challenging to distinguish social media’s impact as compared to your other digital marketing efforts.
So, to help you out, here is some information on how to accurately measure your social media marketing R.O.I. at DrumUp
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- 16 May
App Benchmarks Show Improving Engagement, Power of Push
ffrom Marketing Charts
Recently, Localytics released a study covering the usage of 37,000 mobile and web apps from May 2017 through February 2018. What they uncovered is quite revealing. And, in fact, good news for mobile app developers.Good News Is . . .
It seems that there are indications that app loyalty has remained relatively steady over the past couple of years. But has risen over the longer-term. This is best characterized but the fact that close to 4 in 10 app users (38%) launch an app at least 11 times. This is considered the benchmark of app retention, according to this study.
Whoa! Even More Good News?
Additionally, there’s been more positive movement in abandonment rates than in retention rates over the past couple of years. In this latest analysis 21% of users abandoned an app after just a single use, down from a range of 23-25% from 2015 through 2017. And to see more of the data and for access to the original report, read the full article at MarketingCharts.com
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