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- 06 Apr
How Frequently Do People Use Social Platforms?
from Marketing Charts.com
If you are using social media as one of your core marketing venues, then this is an important finding. Especially given the recent bad press about social media and user-data privacy. But even with the increasing concerns, about 7 in 10 American adults are still on their social media accounts.Usage is Down, But Not Out
A percentage reported being online “almost constantly” (26%) or “several times a day” (43%). This, according to recent data from the Pew Research Center. And, as it turns out, many of those are still spending their online time visiting social media platforms. This, from two companion studies from the Pew Research Center and from Reuters.
Each study looked at several social platforms to measure the frequency with which they’re being used. To see the data, charts and insights and for an opportunity to access the original report, read the full article at MarketingCharts.com
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- 05 Apr
8 Most Common B2B Marketing Mistakes
by Bob Bly
B2B marketing mistakes can kill campaigns and response rates. These B2B business busters are usually made by two kinds of marketers.Let’s start with the “conscious uneducated”
An “uneducated” marketer is one who does not know the fundamentals of direct response marketing. “Conscious” means that, to their credit, they know that they don’t know. And that, at least is a good thing. However, the worst kind of marketer to be is an “unconscious uneducated” marketer. Not only do they know direct marketing basics, they don’t even know what they don’t know.
Both of these groups repeatedly make these eight common B2B marketing mistakes, and here’s how you can avoid them, on TargetMarketing.com
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- 04 Apr
8 Common Facebook Ad Myths, Debunked
by Asi Dayan
Advertising on Facebook is definitely among the best ways to get website traffic and acquire users. It’s simple, straight forward and absolutely anyone can do it.
Not True. . . . Myth. . . . Fake News . . . Well, you get the idea
Among the tons of posts, videos and eBooks about Facebook ads, most are useful. But, having spent over $3M on Facebook ads for various companies in different business types, I can say that some of the common beliefs about Facebook ads are simply myths. They turn out to be totally untrue and yet they persist.
Here are the eight most common myths about Facebook advertising that you should stop believing immediately at at WordStream.com
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- 03 Apr
A 10-Step Checklist to Launch a SaaS Business With a Bang
Launching a SaaS business takes a lot of hard work and determination. Many entrepreneurs feel that it is only about getting the product out the door. But, unless you’re an experienced entrepreneur, this approach can be quite disappointing. And actually be the first step to fail.
So, You Still Want to launch a SaaS business?
You launch your SaaS product and hope to get a few signups every day. Days turn into weeks, and you don’t find anyone coming. What gives? You need to realize that your product is only part of the puzzle. There are quite a few things to sort out before you take your product to market.
To learn all about the 10 things to take care of before you launch a SaaS business, read the full article at Jeffbullas’s Blog.
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- 02 Apr
14 Ways to Get Free Advertising for Your Business
When you work at a small business with a limited budget, there probably isn’t a huge advertising budget. It’s not really possible to shell out $340,000 for a 30-second TV commercial. Or to spend $10,000 for an email marketing campaign.When Your Budget Dictates How Many People Your Business Can Reach
Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays. In fact, we suggest some of these methods regardless of your budget.
To help you spread the word about your business without breaking the bank, here are 14 ways to get advertising for free. To see them all, read the full article on Ways to Get Free Advertising at HubSpot.com
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- 31 Mar
Getting to Know Gen Z: Their Beliefs, Preferences, and Behaviors
by Ayaz Nanji
There is significant value for marketers to be able to gain insights into their markets. That goes without saying. But, when you can segment your market into behavioral groupings, you can gain even deeper and actual actionable insights into your target customers.Yes, There is Such a Thing as Generation Gap
It seems that when we break our markets into generational groupings by age, we begin to notice variances in behaviors, attitudes and preferences. That is one reason that there is so much attention paid to generational marketing. It is also why we break down the different generations into groupings.
As You Probably Already Know
Market researchers have broken them down into four major groups. First are the Baby Boomers, presently aged 52-70. Then there is Gen X, age 36-51 and Millennials, age 20-35. And, Gen Z, age 15-19. Each of these groupings have their own ‘identity’, behaviors and preferences.
As an example, Americans age 15-19, Gen Z, are more likely than older consumers to believe success comes from hard work. They are apt to care about identity-based issues. And they tend to value ads that showcase real people, and to use visual-first social networks. This is according to recent research from Barkley and FutureCast.
To see some of the insights into Gen Z, and to access the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 30 Mar
The Marketer’s Guide to YouTube
by Neil Patel
If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet. With over a billion users it has virtually no competitors. And consumers are increasingly spending more time watching more online videos.It’s no wonder companies are putting more of their ad dollars into digital video advertising
But the good news for you is that you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention. And you’ll get the eyeballs that you need to drive customer acquisition through YouTube.
Success on YouTube comes with time and practice. And here’s how to do just that at WordStream.com
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- 29 Mar
5 Proven Social Media Engagement Strategies for 2018
In the world of social media marketing, the word “engagement” gets thrown around a lot. But few brands actually know how to achieve it. Brands might pursue the low-effort game. They may try to engage with tweeting, ‘gramming, feeding Facebook, and Linkedin-ing updates about products, services, and educational content. However, they see little engagement.Engagement is Like a Box of Chocolates
But with engagement, you are never really sure of what you are going to get. And, engagement just isn’t easy to produce. You have to be, well, engaging. And, in your business niche, the “like my page” approach probably isn’t going to be effective as you’d like.
However, there are a number of strategies that can be leveraged to help with your social media engagement. To learn 5 ideas that could make you a force to be reckoned with, read the full article at HubSpot.com
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- 28 Mar
How to Create Viral Social Media Marketing Campaigns to Promote Your Business
from DrumUp
Face it, we are addicted to our devices. If you are like most, you probably check our smartphones on average 150 times a day. In fact, it is probably the first things you do in the morning. And it’s one of the last we check before going to sleep. We take them with us constantly and everywhere. This means that our social media profiles tag along, too.They’re all Just The Same, . . . Only Different
And, knowing how different platforms work and scope of their socializing abilities is the key to using them as marketing tools. They can give you an opportunity to target very specific audience. And to add to the confusion, every social media platform has its own demographics.
But, social media marketing is not only about knowing all the platforms there are. It takes carefully designed campaigns to go viral with promoting your business. So, to learn How to Create Viral Social Media Marketing Campaigns to Promote Your Business, read the full article at DrumUp
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- 27 Mar
Blockchain 101: What Digital Marketers Should Know
By now, you have probably heard the term “Blockchain.” And you may have even know some of how it works. But you may not know. Butlockchain is something that is potentially poised to fundamentally alter marketing as we know it today.
First Things First – What Blockchain is Not
Blockchain is not cryptocurrency. Nor is it synonymous with Bitcoin. It is a process. And is the technology that enables cryptocurrency to exist. Essentially, it records cryptographically bound transactions between peer-to-peer networks.
And, let’s face it. Blockchain is here to stay. So it’s probably time to truly understand its scope and impact on our marketing. To learn more, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 26 Mar
Making your Facebook Ads Work for Your Business
Many “serious” businesses dismiss Facebook advertising. They think they understand the audience, and it feels too frivolous for the work they do or what they sell. Some think that the Facebook ad platform is still an unproven quantity. Now, we’re not going to suggest that Facebook ads are for every organization. No medium is. But if you’ve dismissed it without doing your homework, you may be missing a huge opportunity.Even With all it’s Flaws, It’s Huge
More than 1.4 billion people use Facebook to connect with the people, events, and topics that matter to them. But the beautiful thing about Facebook advertising is the precision of their targeting. If you want to talk to all 1.4 billion users, you can. If you want to talk to the people within a single zip code or even a certain radius of your business, you can do that too.
So, if you’re thinking or if you convinced that you need to use Facebook ads, there are some ways to make it work even harder for you. To learn some quick points, read the full article at McLellan Marketing Group.
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- 24 Mar
9 Email Marketing Habits It Pays to Break
by Ellie Burke
Before you break any email marketing habits or best practices, it’s important to first understand why they work. And then, once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy.You Need to Know What Works, and What Doesn’t
In today’s ultra-competitive email landscape, you need to perform tests. You need to be able to find out what drives your specific recipients to open, read, and click. We all recognize the right content and design are necessary components for email success. But running tests will help you understand how to stand out in your readers’ inboxes. And to understand what to test, it’s helpful to revisit your current strategies and consider which email habits might be appropriate to mix up, or break altogether.
There are a number of commonly overlooked email habits you should start breaking and experimenting with to find the best strategy for your company. To learn what they are, how they work and how to break them, read the full article at HubSpot.com
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- 23 Mar
Marketing Budget Trends: 5 Key Points and Takeaways
from Marketing Charts
CMOs in the US estimate that their marketing budgets have grown on average by 7.1% over the past year. And they expect that budgets will grow by another 8.9% in the coming 12 months.That is according to the latest biannual CMO Survey [download pdf]. The report found that services companies had hiked their budgets the most in the past year. While, at the same time, product companies are the most bullish about the year to come.
Where Does Your Marketing Budget Stand?
To see the 5 budget-related takeaways from the report and to download a copy of the original report, read the full article at MarketingCharts.com.
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- 22 Mar
Do You Still Believe These Three Urban Myths of Email Marketing?
by Jen Ribble
We’ve all heard them before. Some stories are classic and seem to have been around for generations. And most serve as familiar examples of urban myths.
The scary thing? Many people believe these urban myths are actually true.
There are even some of the email axioms we believe to be true just aren’t. At least not anymore. Then again, some of the things we believe about email marketing are no less scary. With a channel as mature as email, there’s been plenty of time for “conventional wisdom” to be passed down over the years.
Now that is great for young professionals learning the ropes. But it can also lead to outdated beliefs and outright misinformation. So, here are just three of the many “urban myths of email” we’ve heard, along with the real story at MarketingProfs.com
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- 21 Mar
Facebook Management Tips for Small Businesses: Everything You Need to Know
rom DrumUp
Over 50 million small businesses use Facebook pages for marketing. But 96% of the people who discuss brands online, don’t follow the Facebook pages of those brands.“Hello! Earth to Major Thom . . .”
Now, that’s a massive disconnect between small businesses and their target audience. A massive disconnect that many Facebook management agencies tend to discredit. And, it’s no wonder that such agencies and small businesses, who simply rely on posting “creative content” on Facebook, never see an ROI.
To reach and influence target groups, you need the right Facebook marketing strategy. And, additionally, you will need a good social media management tool that can help you execute it. So, to give you a little help, here are 21 Facebook management tips for small businesses and social media agencies on the DrumUp Blog
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- 20 Mar
Everyone Uses the Internet, Right? Wrong.
from MarketingCharts.com
As surprising as it may seem, not everyone uses the internet. It seems that a declining yet substantial proportion of the US adult population still does not use the internet. This is according to new data from the Pew Research Center.So, Who is Not Online?
In fact, 11% of US adults do not go online. That figure is down from 15% in a previous analysis released 5 years ago. However, this newest report shows that the same patterns of internet usage remain. It shows that internet usage is still strongly correlated to demographics.
To see all of the data, for a opportunity to access the Pew original report and to gain more insights, read the full article at MarketingCharts.com
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- 19 Mar
Are You Ready for the Changing B2B Customer?
Marketers today are dealing with a much different B2B customer than in the past. According to a study of Millennial buyers by Merit, 73 percent of 20- to 35-year-olds are involved in making purchasing decisions at their companies. In fact, one-third say that in their department, they are the sole decision maker.There is a New Generation of B2B Buyers in Town Now
This new generation of B2B customers are digital natives. And that means marketers must adjust their strategies. For one thing, today, you must have a strong online presence to connect with your B2B buyers. That is, if you have any hope to be able to influence their purchasing decisions.
To learn how B2B marketer and sales reps can do better, read the full article on ChiefMarketer.com
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- 17 Mar
The Secret to Account-Based Marketing Success
by Judy Wilks
Marketers spend huge sums on technology. All, simply to make marketing more engaging and accountable. But are they getting value for their money? However, most marketers indicate that technology is not quite the panacea it’s promised to be. But what if the answer lies not in some clever new tool, but in a completely revamped approach to marketing itself?
Many Find Their Answer to this question in Account Based Marketing
ABM is a way of influencing and building relationships with highly targeted organizations and individuals. It treats them as “markets of one” rather than the unwilling recipients of untargeted, untailored “broadcast” marketing. It is a process that does take time and effort. But the results can be extremely rewarding. After all, some 84% of marketers using ABM say it delivers higher ROI than any other marketing approach. And yet only half of organizations had an ABM strategy in place in 2016.
So, if you’re considering launching Account Based Marketing, here is our five-stage process for unlocking its benefits at MarketingProfs.com
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- 16 Mar
What You Need to Know About the Looming General Data Protection Regulation (GDPR)
by David Gee
The countdown is on. Only two months are left for companies to ensure they are in compliance with the European Union’s General Data Protection Regulation (GDPR). And, with the new regulation set to be implemented on May 25, most US companies are still not prepared.Ready of Not . . . Here it Comes
As it now stands, GDRP will not only apply to EU based businesses. It will also apply to any and all businesses that hold and process personal data collected in the EU. This, regardless of those businesses’ industry or location.
So, what are the regulations? And how can you prepare?
US companies need to understand the huge impact it will have on their business. There are seven core questions you need to be asking to ensure compliance. And to make sure you avoid fines and penalties. To learn more, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 15 Mar
Three Reasons Social Selling is Good for Business and Four Steps to Get You Started
Remember the days when cold calls? And when door-to-door sales were the best way to find clients? Thankfully, those days are long past. Now there is a better tool that. And it has the capacity to do even more with less effort.Welcome to The Age of Social Selling
Simply put, social selling is the practice of using social media as a means to target prospects, build connections, and establish rapport and trust. That means that today, social media isn’t just for collecting likes and follows. It can actually help you increase sales. Especially when it’s used right.
But, the question remains, is social selling right for your business? And, how exactly does social selling do all of that? To learn the more, read the full article at MarketingProfs.com
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