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- 15 Dec
Facebook 3Q17 Advertising Benchmarks
by Ayaz Nanji
There have been quite a few articles written recently about who is dominating in the online ad business. And it seems that the digital ad market is narrowing down to fewer and fewer players. Plus, it is widely accepted that it is Google and Facebook that are dominating.That is great news for them. After all, their investors are thrilled. And their stock holders are happy. And even their employees are busy, busy, busy.
But what about for their advertisers? Is there good news for them too?
Yes. There is good news for advertisers as well. It seems that the average click-through rate (CTR) of Facebook ads increased. In fact, the CTR has gone up both year over year and quarter over quarter in 3Q17.
Now, to see the all of the numbers, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 14 Dec
9 Ways to Lower Your Facebook Ad Costs
by Lisa Lacy
Facebook is a compelling platform for advertisers for many reasons. There are powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary. This can be based on a number of factors, including your audience, industry, goals, and optimization settings.What Can You Expect? Ask Some Power-Players
Dan Rohsler, social account manager at digital agency Power Digital Marketing is someone who knows. He said it is common to expect cost per thousand impressions (CPMs) to vary between $5 and $10 and cost per click (CPC) to come in below $2. Likewise, Kevin Miller, director of growth at home-buying app Open Listings, said a safe average cost per click on Facebook for most businesses is $1.50.
For the most part, these costs are competitive. And, they are well within reach of most smaller businesses. So, with that in mind, here’s a look at nine actionable steps your brand can take to save money on Facebook ads at WordStream.com
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- 13 Dec
8 Overlooked Social Media Tactics That Can Increase Conversion Rates
by Paul Lentz
For social media marketing, the value of repetition has long been held as one of the critical keys to success. However, as with all things in life, you might perform your routine so well that you forget to look for improvements. And if you never stop to question your routine, you’ll keep going down the same path. You’ll be stagnant.This is especially true for your social media strategy
It’s easy to repeat the tactics that have worked well for you so far. After all, they are generating a little bit of buzz and keeping you hooked into what’s happening on Twitter. But, if you’ve been using the same social media strategies for ages and your impact has leveled off, it’s probably time to review your goals and make sure that your social media tactics are increasing conversion rates, building brand awareness, and bringing in new customers.
To learn how, read the full article at KISSmetrics.com
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- 12 Dec
B2B Influencer Marketing to Jump-Start Your Growth
One way to amplify your message is to amplify your audience. Of course, growing your audience in an organic and sustainable way can be a tall order. But you can jump-start that growth process by working with influencers who have their own audiences already.What! Influencer Marketing for B2B? That is Just Crazy Talk
Now you may be saying to yourself, but doesn’t that only work for consumer products? It cant possibly be good for B2B products, can it? And who in my market is going to think that Pamela Anderson it really a credible influencer?
Yes, influencers can work in B2B markets. And here’s an introduction to B2B influencer marketing on TargetMarketing.com.
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- 11 Dec
3 Quick Tips To Increase Inbound Traffic To Your Website
by Stefan Paulo
Website traffic plays a major role in your company’s success. And, naturally, more visitors means more conversions. Plus, that is true regardless of your current conversion rate. So, if you’re not dedicating time and effort towards turning your brand into an authority in the niche, you’re missing out.Great. But How?
What you need is to divert at least a chunk of your attention towards inbound marketing. Inbound is exactly what the name says it is: a blend of marketing strategies designed to channel potential buyers to your business through relevant content creating, search engine marketing and a social media presence.
If you’re not already making use of at least a couple of the tips I’m going to share with you below, you’re doing it wrong at Jeffbullas’s Blog.
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- 09 Dec
How to Get Started With LinkedIn’s New Website Demographics
I admit it. I have an odd fascination with LinkedIn’s “Who’s Viewed Your Profile” feature.There’s a natural curiosity about who’s checking it out
Who are they? And why the interest in my profile? Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform. It has become a great way to digitally network, share information, recruit, and advertise on a professional rather than personal basis.
It’s that last part where one of the newest developments have taken place
LinkedIn has provided helpful insights and ad tracking for some time now. They already allow advertisers to view details about the composition of who this promoted content has reached. But now, LinkedIn has developed new tools for marketers who want to see that same information about the users visiting their websites.
I’d like to introduce you to LinkedIn’s Website Demographics. To see what it is, how it works and more importantly, what it means to your business, read the full article at HubSpot.com
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- 08 Dec
How to Acquire Customers with Facebook’s New Messenger Ads
by Brad Smith
A while back Facebook released Facebook Messenger app ads to the general public. And digital advertising just got even more creepy than ever imagined.You can now directly message potential prospects via Facebook Messenger right in their inboxes. But with all of these new features comes white noise. And just like with any new digital advertising platform, it’s hard to know what works and what doesn’t.
So how do you know without wasting thousands of dollars on testing?
To help you out, here’s how to find that proverbial needle in the haystack by using Facebook Messenger ads to acquire customers at KISSmetrics.com
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- 07 Dec
Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018
Marketers are in the throes of making the final act of the holiday shopping season a fruitful one. Black Friday and Cyber Monday are understandably a prime focus for holiday marketing campaigns. But the holiday spirit, and the holiday shopper enjoys spending moods well beyond Thanksgiving. And for some, it can even be sustained into the New Year.The home stretch of the holiday season is a unique opportunity to retool digital strategies
This is a period in which you can set the stage and strategies that will carry you well into January. Armed with the data from the first half of holiday marketing campaigns, paired with the crunch time leading to Christmas, can and should re-energize your marketing. This is the keys to how you can connect with consumers even after the wrapping paper is tossed out and leftovers are gone.
So, to help you out, here are five key considerations for this unique (and hectic) time at MarketingProfs.com
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- 06 Dec
An Eight-Step Guide to Building Your Marketing Budget
by Sam Melnick
It’s that time of year when marketers decide how to allocate their resources. Companies, large and small, begin their processes that will guide their marketing spend throughout the next year. But, how you start your process can have a huge impact on your finished product.How and Where to Start: Top-Down or Bottom-Up Budgeting Approach?
Generally, there are two types of approaches. Those are top-down and bottom up budgeting. Top-down budgeting is done according to marketing investment and sales targets. However, bottom-up marketing budgeting occurs when individual marketers start the process.
Now, to see how this all works, and for some tips and pointers on the process, read the full article at MarketingProfs.com
NOTE: A Registration pop-up opens on this site. A FREE Registration is required to read the full article.
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- 05 Dec
Is Trying To Do Social Selling Wasting Your Time?
The goal of the modern B2B seller is to get into conversations earlier. It’s all about help buyers get ready to buy, consult with clients. Then, become a trusted source of knowledge, support the decision-making process with expert guidance. So why is facilitating buying conversations not a part of your “social selling” program?Helping Buyers Buy Is Where the Action Is
Why is starting qualified discussions with customers superseded by sharing valuable content, creating a personal brand and sharing insights on LinkedIn? That means that “social selling” may be a myth and a waste of time. To see why, read the full article on TargetMarketing.com
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- 04 Dec
Webinar Benchmarks: Marketing, Scheduling, and Length
by Ayaz Nanji
If you are thinking of doing a webinar, you probably have a lot of questions. What are the most popular methods for promoting webinars? When do people tend to register for webinars? And how long are webinars, on average?So, What Works? What Doesn’t?
To find out exactly what works and what doesn’t, GoToMeeting analyzed 350,890 webinars. All were hosted by more than 16,000 of its customers in the past year. The webinars included in the dataset for the report were hosted by companies of various sizes from around the world.
And they came up with some interesting answers . . .
So, to see the valuable lessons gained from this study, and to download the report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 02 Dec
When Is SEM Right for Your Company?
You’ve probably heard a lot about search engine marketing. But depending on your goals and budget, it might not be right for your small business.SEO? SEM? Which is Which?
Many business owners struggle with how, when, or if to use search engine optimization (SEO). And many are unsure of if they really need search engine marketing (SEM). While both tactics are beneficial, several factors need to go into the decision-making process—depending on each business owner’s goals and budget.
To find out if SEM is right for your company, read the full article at Manta.com
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- 01 Dec
How to Use Four Recurring Hashtag Trends for More Effective Tweets
Perhaps one of the most useful features of Twitter analytics is the ability to view recurring-trends data. You can access valuable stats on Tweet volume for commonly used hashtags. And, you can then use those hashtags to amplify your brand’s presence on Twitter.
Engagement, engagement, engagement . . .
As a brand, you want to create campaigns that spark conversation and increase your Tweet engagements. But, instead of guessing which hashtags will be most relevant for your audience, you can use Twitter analytics to see a breakdown of each trend. They can be segmented by the top gender, age, and location using the hashtag. Then, you can more accurately target your hashtag use based on your followers’ demographics to make a greater impact.
Read the full article at MarketingProfs.com to get a deeper look at four of Twitter’s top recurring weekly hashtags. Plus, get additional tips on how your brand can tap into these conversations.
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- 30 Nov
5 Reasons Why Your Social Media Marketing Isn’t Working
Can’t get customers or prospects to engage with your social media posts? Not sure why?It May Be You, And Not Them
If you’re dutifully posting content on social media sites but you still aren’t making much headway, you might be accidentally hamstringing all your hard work. Your goal isn’t to post lots of content or even get lots of likes. Your goal is to build engagement and turn followers into paying customers.
You need to ask yourself if you’re you making one or more of these common social media marketing mistakes? Here’s why you aren’t connecting and what to do about it at Manta.com
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- 29 Nov
Master Your Holiday Email Marketing Campaigns With These Eight Tips
by Scott Heimes
Halloween is in the rear-view mirror. And Thanksgiving is dusted and done. So, it is now official, the holiday season, for brands both online and off, is off and running.This is a High-Risk, High-Reward Period for Many
Standing out from the competition can be the difference maker. And, it can mean the difference between financial success and failure for the year. So, for many organizations, that means getting a lot of messages out. And, getting them out to a lot of recipients. And doing it fast and often.
However, doing so, especially over email, is a risky proposition
Getting holiday season email delivered and opened without irking your recipients is a challenge. Fortunately, here are eight tips and tricks top help you. So, let’s take a look at MarketingProfs.com
NOTE: A Registration pop-up opens on this site. A FREE Registration is required to read the full article.
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- 28 Nov
The Complete Guide to Advertising on Instagram
So you’re running paid search and display ads. You’re on Google. You’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials.But for some strange reason, you dismissed Instagram.
That’s probably because you’re unsure if it Instagram will yield ROI. But, now is not the time to ignore Instagram! While Instagram may be younger, with fewer users, than its parent company Facebook, Instagram is the breakout star. It provides a platform to tell visual stories through various ad formats. And many advertisers have seen this channel yielding higher ROI in comparison to their other advertising campaigns.
But as with so many of the social media platforms, with a high number of active folks scrolling through their feeds at all hours of the day, how in the world can a little business like yours stand out? This is where Instagram advertising comes into play. And to help you understand how to use it, here is a guide where you’ll learn everything you need to know to get started with an Instagram advertising campaign at WordStream.com
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- 27 Nov
B2B Marketers Find Content Downloads Drive Conversions
from eMarketer.com
Business-to-business (B2B) marketers know what a long haul it can be driving leads to conversions. Unlike the business-to-consumer (B2C) segment, the path to purchase for B2B products can be winding. And it often requires the input of many players before a purchase is made.How the “Complexity Nut” Can Be Cracked?
New research from Ascend2 sheds some light on how B2B marketers can perhaps make that process a little easier. The firm surveyed B2B marketers worldwide in September on issues such as which online forms drive the most conversions.
It turns out the answer is the offer of a content download. And, to see the data and insights, read the full article at eMarketer.com
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- 25 Nov
25 Facebook Marketing Tips to Increase Sales
by Jeff Bullas
For Facebook marketing to be truly valuable to your business, it must achieve the goals you have set out in your marketing strategy and plan. It is the marketing strategy you have created that will keep you focused and on track. And will keep you from heading off and engaged with things that don’t achieve your much needed objectives.No Page is an Island
Your Facebook page and the marketing activities you carry out on Facebook’s eco-system cannot stand alone. Rather, they should be seen as an extension of your blog and your website. So tactics you maybe already doing on your blog can be enhanced and synergized by replicating some of those blogging platform activities on Facebook that are relevant ad appropriate to the Facebook culture. And, that enhance your business goals.
To keep it simple here are 3 core goals and 25 marketing tactics that you can action on your Facebook page that wil keep your blog growing and your business booming . To see them all, read the full article at Jeffbullas’s Blog.
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- 23 Nov
Happy Thanks Giving To You and Your Family
To Your Family From Ours, Happy Thanks Giving and a Wish for Blessings to Come -
- 22 Nov
How to Get More Facebook Fans Organically: A Guide for Small Business Owners
by Disha Dinesh
According to a study conducted by G2 Crowd, 80% small businesses now consider Facebook their primary marketing channel. This could be because they find Facebook marketing affordable, or effective, or a combination of both. This could also be because creating a Facebook Business page is among the easiest things small business owners could do to kick-start their marketing efforts.While it’s easy to create a Business page, it’s anything but easy to run marketing successfully on the platform. And the efforts you have put into it may not seem to be working.
There are ways for you to make it work for you and your business. And to help you out, here is a guide for small business owners on How to Get Facebook Fans Organically at DrumUp
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