- 16 Feb
Before Building Brand Awareness, You Need to Assess Brand Value. Here’s How to Do Both.
How your brand is perceived has a huge impact on its success. Strong brands instill confidence in investors, consumers, media outlets, employees, and even free-agent talent. All that confidence translates into steady growth and rising profits. And, on the other hand, brands perceived as weak, vulnerable, or broken will face problems.
Your Brand Matters
That means that your brand matters, independent of how much money is put into outreach and marketing campaigns. And you won’t get far without first knowing your brand’s current standing in the market.
To learn more about what to do Before Building Brand Awareness, and how to Assess Brand Value, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 15 Feb
Surprise! B2B Buyers Say They Want to Hear From Vendors Early in the Buying Process
from Marketing Charts
All those statistics about how much of the purchase journey is complete before a buyer connects with a vendor. We have all seem them, right? However, perhaps B2B vendors shouldn’t take them too much to heart.
Surprise! Surprise! Surprise!
Recent research [download page] from the RAIN Group Center for Sales Research finds that buyers prefer to hear from vendors earlier than later in the buying process. The report indicates that an overwhelming majority of byers said they want to hear from vendors when they’re looking for new ideas and possibilities to drive stronger results to improve their business.
To see more insights and to download the original report, read the full article at MarketingCharts.com.
- 14 Feb
How Mobile First Indexing Will Change SEO in 2018
by Zac Johnson
You’ve heard about it for months now, and it’s finally here: mobile-first indexing. Google has announced that it is investigating ways to roll out their mobile-first indexing strategies. This would put mobile devices at the forefront of the search criteria. So, in other words, if your website is not mobile-friendly or AMP capable, now is the time to get started making sure it becomes so as soon as possible.
Yea, We’ve Heard This Before
There have been other rollouts of mobile-friendly algorithms that Google announced. But while they emphasized the importance of mobile user interfaces and navigation, they were fairly limited in scope. But the mobile-first indexing aspect of Google’s search engine is the most critical factor to the success of website owners. That is because of how it determines whether people will be able to find your site in the future.
But what about SEO? Will it still be around this year and after? To find out, read the full article on Jeffbullas’s Blog.
- 13 Feb
It’s Official: More Than 75% of Video Viewing Will be on Mobile This Year
from eMarketer Newsroom
In 2018, 2.38 billion people will watch streaming or downloaded video content. This spans any and all devices. This, according to eMarketer’s first-ever global digital video forecast report.
It Has Truly Become a Mobile-First World
Mobile phones have become the entry point for internet access in many markets. And with that, it is also becoming the primary device for viewing video. From their recent study, eMarketer expects more than three-quarters of digital video viewers to use their mobile phones to watch digitally streamed content in this year.
To see more of the data and added insights, read the full article at the eMarketer Newsroom.
- 12 Feb
What Impact Does Google AMP Have On SEO? Here’s Everything You Need To Know
- Feb 12, 2018
- Dan Hoff
- Digital Marketing, Google, Search Engine Marketing, Search Engine Optimization, SEO, Website Conversion Strategies
Accelerated Mobile Pages (aka Google AMP), is an open source initiative backed by Google. It helps publishers design mobile-friendly pages that load instantly on mobile devices. And on February of 2016, Google officially integrated Accelerated Mobile Page results into its mobile search results.
This new algorithm has given priority to speed on mobile devices
The net result of this is that now marketers need to be acutely aware of the affects that Google AMP will have. And, they need to know how this is impacting their website, content and all the other areas of their marketing efforts.
The more you understand about the impact that AMP can have on your business the better
Speed appears to be an area that ranks high with users. And Google is looking to maximize this fact with the creation of AMP. However, there are key things that all marketers should be aware of that go well beyond this when it comes to Google AMP. And to learn what they are, read the full article at Jeffbullas’s Blog.
- 10 Feb
7 Killer Tips for More Effective Real Estate Facebook Ads
Real estate agents are keenly aware that in order to be successful, their skill-set can’t be limited to selling a property. In fact the ability to generate leads through captivating marketing campaigns is likely even more critical to achieving success in the competitive real estate industry.
How can you sell a house if you have no one to sell it to?
So, how do real estate agents capture new leads in today’s technologically advanced society? Facebook, of course! According to a recent study by Mediakix, the average person spends 35 minutes per day on Facebook. This can give you, the realtor, ample opportunity to get in front of the right people. Provided you do it with your killer Facebook ads.
Here are seven super-effective tips to ensure you capture that ready-to-purchase audience on Facebook at WordStream.com
- 09 Feb
New Performance Benchmarks for 10 Popular Email Campaign Types
Triggered email messages have repeatedly been shown to garner response rates higher than non-behavioral emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read. Or to even reach the inbox, for that matter.
Here is a “Trigger Warning”
A new study from Return Path [download page] finds that it’s a different type of message that’s most likely to be read. It seems that it is post-purchase campaigns that lead in many of the metrics tracked by Return Path for its study. But, surprisingly, it is the post-purchase, follow up emails that even exceed the “Welcome” emails.
To arrive at its conclusions, Return Path analyzed more than 600,000 commercial email messages sent. It includede more than 1 million Microsoft, Google, Yahoo and AOL users. And, more than 3,000 commercial senders, between July 22 and November 29, 2017. To see the data, insights and to download the original report, read the full article at MarketingCharts.com
- 08 Feb
The Simple 6 Step Checklist for Analyzing Your Competition on the Web
- Feb 08, 2018
- Dan Hoff
- Marketing for Small Business, Marketing Strategies, Website Conversion Strategies
Let’s face it, competition is more intense than ever. And with so many successful players in internet marketing now, there is a growing importance of competitive marketing analysis. Competitive information has become more crucial than ever.
The cool thing is that calculating your competitors weaknesses is easier than ever on the web.
Healthy competition and rivalry has fast grown into an essential part of the fabric of success in the quickly-changing technology and marketing led businesses. After all, it is through this intense competition that the contemporary internet marketing practices changed. However, the competitive analysis strategies employed traditionally aren’t necessarily as effective today as they were before.
To learn how to adapt to this new paradigm, here is a Simple 6 Step Checklist for Analyzing Your Competition on the Web on Jeffbullas’s Blog.
- 07 Feb
Smartphones Reportedly Account For Half of Paid Search Clicks
This may not come as a surprise, but smartphones have grown to represent half of all paid search clicks during Q4 2017. This, according to Merkle’s latest quarterly Digital Marketing Report [download page], covering client activity. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.
Meanwhile, tablets’ influence in the paid search space continues to drop. In Q4, tablets accounted for just 8% of search ad clicks and an equal 8% of search ad spending. That’s down from close to one-fifth of clicks in early 2014.
To see all of the data and additional insights, read the full article at Marketing Charts
- 06 Feb
The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win
by Linda Emma
Who doesn’t love a good story? Stories are ingrained into the essence of who we are as humans. Some 300,000 years ago our earliest ancestors had to share stories to survive. Food, shelter, predators, important all. But without the story, how could they have ever learned about any of them?
Then why is it so hard to get buy-in for content marketing?
If your client, CMO, or manager views content not so much as king but as bastard prince, it’s time to go to battle, breach some preconceived barrier walls, and prove content’s prowess. To learn eight tactical measures, inspired by the Trojan Horse of Greek mythology, that will help you do all that—and help content reign, read the full article at MarketingProfs.com
- 05 Feb
What Google’s New Ad Settings Mean for Your Remarketing Campaigns
by Allen Finn
Changes are coming fresh on the heels of Facebook announcing a major overhaul of how its News Feed delivers content to users. Google has decided to get in on the user experience party now. Per an announcement from Jon Krafcik, Google’s Group Product Manager of Data Privacy and Transparency, Facebook is changing things up. The search juggernaut is building on the “Mute this Ad” feature it rolled out in 2012.
Why? And how will this affect your remarketing campaigns?
In short, Google is giving prospects more ways to avoid our attempts at wooing them with remarketing ads. But how is this going to impact your business? Great question. Now, read the answers at WordStream.com
- 03 Feb
The Brand-Content Preferences of Different Age Groups
- Feb 03, 2018
- Dan Hoff
- B2C Marketing, Content Marketing, Conversion Strategies, Generational Marketing
by Ayaz Nanji
For content marketers, there are constant question. Most want to know what content types work best? How can it work better? And, what content works at the various buyer journey points.
Now, it has occurred to someone that there might be some influence of a buyers age on content type preferences. So, which types of content do consumers of various ages prefer? And, do some content formats resonate more with certain age groups? And, what types of content have a greater appeal for certain age groups?
Good Questions. Now What’s the Answer?
To find out, HubSpot surveyed 3,010 consumers age 18 and older. They conducted a study of consumers from Colombia, Germany, Mexico, and the United States. And, what they discovered was that, yes, there are differences in content preferences between age groups. So, to see more of the data and to download a copy of the study, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 02 Feb
Facebook Made Major Changes to the News Feed: Here’s How It Will Impact Your Business
by Allen Finn
You may have noticed, but the Facebook News Feed has undergone a fundamental shift. The explanation? Well, because “passively reading articles or watching videos” is bad for human beings.
At least that’s what our social media tech over-lords are telling us. And so Facebook is pivoting its core away from its current state (inescapable time suck) and towards becoming a platform that helps users have “more meaningful social interactions.”
Great for Humans. Bad for (Most) Brands
The goal of the News Feed is changing. It is moving from “helping users find relevant content” to enabling those meaningful social experiences. That seems great, but what does that mean for your business and how you can use Facebook? What does it mean to a channel you have relied upon? What can be done to accommodate this change? To find out, read the full article at WordStream.com
- 01 Feb
How to Drive Low-Cost Conversions with Contextual Display Ads
There is no denying it. The average cost per click of a display ad is about a quarter of the cost of a click on the search network. But, display campaigns don’t show your ads based on search queries. And that means you may be getting in front of a solid audience, but there is simply no way to guarantee that you are exposing your product or service to them that they want or at a time when they need it.
This is why search ads are so effective.
By focusing on keywords, you are able to target individuals when they are actively searching for what you sell. You don’t just have to hope you are top of mind when a need arises.
That’s where contextual display comes in. Contextual display allows you to not only get a large audience to see your ads, but to incorporate keywords into your campaigns, making it possible to get in front of the right people at the right time. And to learn How to Drive Low-Cost Conversions with Contextual Display Ads, read the full article at WordStream.com
- 31 Jan
How to Use Instagram Insights
It’s no secret. The people over at HubSpot love data. After all, it’s data that helps you understand your audience. It can tell you how they do things, what they prefer, and who they are.
And when it comes to social media, that love for data doesn’t fade
They love analytics and insights. And that’s because analytics and insights can help you measure the impact of your marketing efforts. They help you “see” across different channels to understand if there’s something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.
And, Instagram Insights are no exception. To see the analytics on this channel that marketers need to know and understand — and how to use them read the full article on HubSpot.com
- 30 Jan
Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right
- Jan 30, 2018
- Dan Hoff
- Demand Generation, Hyper-Local Marketing, Lead Generation, Localization, Marketing Strategies
by Dan Shewan
Many businesses advertise on a city- and area-wide basis. But for some advertisers, this just isn’t nearly local enough.
This Is Where Hyper-Local Marketing Comes In
Some marketers hone in on areas of just a few blocks. Or they even go so far as to focus on a few streets. All to find new customers. However, these “hyperlocal” advertisers aren’t unwittingly sabotaging themselves. They are simply focusing too narrowly. They’re targeting prospective customers right where they are – at home, at work, at local stores in their neighborhoods.
But, really, what is hyper-local marketing? And, is it something you need to do? To learn what hyper-local marketing is, why it can be so effective, and most importantly, how you can do it across your paid search and paid social campaigns, read the full article at WordStream.com
- 29 Jan
Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them
- Jan 29, 2018
- Dan Hoff
- B2B Marketing, Content Marketing, Lead Generation, Website Conversion Strategies
Generating qualified leads remains a top challenge for B2B marketers. In fact, 77% of B2B marketers said improving lead quality was their top priority in 2017. And, according to a survey by Ascend2, that was more important than increasing the quantity of leads or reducing costs.
There Are 3 Trends To Consider
The DemandGenReport’s 2017 B2B survey highlighted three trends that vendors need to consider to earn the attention and gain the trust of modern B2B buyers. First is to provide relevant content that is valued by the buyer. Second, todays B2B buyers now expect that the content be customized to their needs. And third, buyers have become even more risk-averse than ever before.
Armed with this knowledge, as a B2B marketer, you could harness these trends and turn them into an asset. So, here’s how you can address three key B2B buying trends to earn buyers’ attention and trust. And improve the quality of your lead generation. Read the full article at MarketingProfs.com
- 27 Jan
11 Ways to Use Facebook’s 24-hour Live Streaming for Business
Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming service. Previously live streams were limited to 90 minutes. But with the launch of this new service it is possible to have much longer videos. The only tradeoff is that videos cannot be saved or shared.
The Popularity of Live Videos is Big, And Getting Bigger
Current data indicates that live videos get 3 times more time spent than recorded videos. So this means that the new Facebook feature presents a great opportunity for businesses to interact with their target audience in real time. And, as an added value, they have also adjusted their algorithm so that live videos appear higher in the news feed. This means that businesses have all the more reason to go live.
So, are you ready to give it a try? Not sure how to make it really work? Here are 11 ways that businesses can use Facebook’s Continuous Live video for higher customer engagement on Jeffbullas’s Blog.
- 26 Jan
10 Awesome Headlines that Drive Traffic and Attract Readers
- Jan 26, 2018
- Dan Hoff
- Conversion Strategies, Digital Marketing, Inbound Marketing, Website Conversion Strategies
by Jeff Bullas
We have all heard it before. A headline or subject line can make or break the success of your content. And, creating those perfect headlines that drive traffic and attracts readers has been part art with a dose of science.
What is Old is . . . Well, it Still Works
Newspapers and magazines have been perfecting the art for over a hundred years. Write a good headline and your circulation increases. Headlines are vital not just for newspapers but for advertisements both offline and online. And, if you don’t learn how to write a good headline then the chances are you will have trouble attracting traffic to your website or blog.
So what are some headline types that work? Headlines come in all shapes and sizes but some work better than others. So, to find out, read the full article on Jeffbullas’s Blog.
- 25 Jan
Google’s Algorithm Updates Dive Bomb Local Businesses
by Chad Crowe
Businesses hoping to gain or retain a spot in the coveted “map pack”. The “map pack” are the three highly visible local listing spots by the map and above the organic search results. And after two recent algorithm updates by Google there have been significant effects on local businesses.
Google’s Updates – What They Mean to You
The first of these game-changing updates for local search occurred in September 2016. This update was intended to diversify the results that appear in the map pack. Named “Possum” by the SEO community, this update filtered out businesses with similar data points.
These updates focused on businesses that had the same address or ownership as other businesses with similar services. Yep. You guessed it. The very tactic that a lot of small SEO companies would sell as traffic builders is now – well, not so much. Before, your update would have only been filtered out if you had the same domain or phone number as another listing.
So, to learn what the effect on your local businesses can be and what you can do about it, read the full article at ChiefMarketer.com