- 22 Aug
What is a PR Strategy and Does Your Small Business Need It?
As a small business owner, it’s key that you do all you can to maintain a strong and credible reputation in the public eye. And a solid public relations strategy can help you do just that.
But, What is a PR strategy, You Ask?
In a nutshell, a public relations strategy lets your customers and the wider world know that your business exists. According to the Chartered Institute of Public Relations “Public Relations is about reputation. I t is the result of what you do, what you say and what others say about you”.
Well, that sounds simple enough. Right? But, why does your small business really need a PR strategy? To find out and to learn how to make it work for your small business, read the full article at Manta.com
- 21 Aug
6 Unique Approaches to eCommerce Content Marketing That Will Make You Re-Think Your Strategy
by Jaymin Dangi
Running an eCommerce website is no small feat. There is new competition every day, and the big sites that offer nearly the same products as you do are constantly on your territory trying to win your customers. However, smart eCommerce retailers and sellers have realized the secret to selling more; engaging more with clients.
And how do they engage more with their clients? You can do it by applying eCommerce content marketing strategies. By utilizing content marketing, retail brands can market themselves because the clients only engage with the content that is important.
But, what is eCommerce content marketing? And, how can you make it work for your ecommerce business? To find out, read the full article on Jeffbullas’s Blog.
- 20 Aug
The Ultimate Guide to Putting Facebook Ads to Work for Your Small Business
You’ve probably heard this before. But, Facebook can be a great, cost-effective lead source for your small business. For a large portion of the local small business market, it is already a staple of their marketing through organic contact with their followers.
However, statistics show that your organic Facebook posts might only reach about 2% of your followers on average. Now, while organic posts are still an essential part of any Facebook content marketing strategy, you’ll want to make sure paid advertising plays a large and effective role as well. Not only are paid ads your best bet at attracting new business – you can target the people you want them to be shown to, and your current audience will be more likely to see your posts.
But there’s a definite learning curve when it comes to Facebook ads. So, how can you make sure you’re getting the most out of your Facebook ads? Here are 7 tips that will help you strengthen your strategy and get the results you need at Manta.com
- 18 Aug
3 Examples of High Performing Facebook Ads That Drive Leads and Sales
by Jeff Bullas
Social media advertising has become a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit.
And, the top social media channel that most digital marketers have as their “go to network” is Facebook. But Facebook ads can be a confusing space. It comes in all shapes and sizes. Boost posts, create awareness, capture leads, drive traffic, grow your likes and many more. It is complicated and often confusing.
That means you can waste a lot of money fast
So how are other organisations spending their dollars on social media advertising? Here are 3 Examples of High Performing Facebook Ads That Drive Leads and Sales on Jeffbullas’s Blog.
- 17 Aug
10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business
by Leslie Mann
Most real estate agents have a social media presence. But are they really giving home buyers and sellers what they want? Or what they really need?
Buying or selling a home is an important financial (and emotional) decision. And most people are full of questions when they undertake this endeavor. So that means that your clients want more than just someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. It’s important that the agent they choose is someone they’ll feel confident having by their side throughout the process.
And that’s where social media comes in
If applied correctly, it can be a great way to open a dialogue, share advice, and forge an ongoing relationship with buyers, sellers, and renters. Here is a handy list of social media do’s and don’ts for real estate agents at HubSpot.com
- 15 Aug
4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond
Sometimes it feels like social listening is sacred knowledge. Something that is reserved for only a few chosen brands. And that shows just how little we hear of companies using it. Of course, in reality, social listening is quite the opposite of a secret. Social listening is actually used by many. But, here’s the deal: it’s not used to its full potential.
Let’s start from the beginning in case you know absolutely nothing of this social listening business. Despite being a product of all the fancy techy concepts out there (big data, machine learning, etc.), it does not require a ridiculous budget or programming skills. Really, just an understanding, a tool, and some creativity.
So, what is social listening? And, how can you use it to drive your brand awareness and generate leads? Read the full article at WordStream.com to find out.
- 14 Aug
4 Facebook Updates to Help You Market Your Local Business
by Conor Bond
Today, there are over 80 million small businesses using Pages. And they are using them to engage customers and drive growth. So that means that Facebook has become an indispensable resource for local advertisers.
And the reason why? The staggering numbers
Currently 1.6 billion people use Facebook to connect with small businesses. And the majority of these users visit their favorite businesses’ Pages on a weekly basis. So, while pay-per-click platforms like Google Ads offer a number of tools to help the little guy grow, Facebook wields a huge advantage. It has the ability to directly communicate with eager prospects and loyal customers alike.
And now, due to popular demand, the social media giant is ramping up its local business game with a suite of changes and updates. To see each one in turn, read the full article at WordStream.com
- 13 Aug
An Unusual, But Effective Lead Follow-Up Best Practice
Congratulations! You convinced a potential customer to download content from your website. Then another, and another. You developed a list.
Your sales lead follow-up best practice probably even includes a drip email sequence. You send follow-ups enticing prospects to engage. And you “add value.” You educate. And you nurture. So how many conversations with buyers result? Not many in most cases.
But why does this happen? And what can you do instead, if this isn’t working? Here is the post An Unusual, But Effective Lead Follow-Up Best Practice appeared first on TargetMarketing.com
- 11 Aug
Facebook Page Engagement Has Dropped 50%, According to New Data
Buffer, the maker of a social media management platform, recently released its findings from an analysis of 43 million Facebook Page posts. And, for the most part, it is not a pretty picture.
In January, Facebook updated its News Feed algorithm to prioritize content from friends and family over that from Pages. This caused the reach of Pages to drop for many businesses.
So why is this such and important fact? After all, isn’t is all supposed to be about friends and family? Not when you rely upon businesses to pay your bills. But nearly seven months later, what did Buffer discover [see full report]? To learn what it was, read the full article at HubSpot.com
- 10 Aug
Six Rules for Innovative Storytelling
Consumers are constantly being bombarded with content. It seems an unending tidal wave of content marketing. But what sets successful content marketing apart is the thoughtful and meaningful content. What works is content that actually makes up the storyline.
It’s All About Creating Content That People Actually Want to Read
The rise and continued adoption of emerging technologies has completely transformed how consumers expect to receive content. It has also had a huge impact on how brands are pushing it out. With more technology and formats available now than ever before, it’s critical that brands not only consider the latest formats and mediums to present content. But is it is important to also remember that truly effective content marketing is fundamentally about the content itself.
So, if you are wondering how you can create winning content, here are six tips for innovative storytelling in marketing at ChiefMarketer.com
- 08 Aug
How to Do Keyword Research for SEO: A Beginner’s Guide
by Rachel Leist
Google always manages to keep us on our toes with all the algorithm updates they keep rollin’ out. But, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Yep, the need to do keyword research has stayed the same. But, how you actually do it hasn’t. With all of the changes Google has thrown at us and the added techniques and tools that came with those changes means that finding those golden ticket keywords has changed as well.
So, if you are wondering How to Research Keywords for Your SEO Strategy, then read the full article at HubSpot.com
- 07 Aug
Master Online Lead Generation by Reducing Friction
For a lot of us generating leads is a top priority. But, you also know it’s no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms.
So, How Can it be Made Easier?
There is really only one way to overcome these obstacles. And that is to create a lead generation process that’s as frictionless as possible. But, to achieve this, you need to remove all of those distracting, annoying, and confusing obstacles that commonly prevent visitors from converting.
If you want to ensure you’re creating as frictionless a conversion process as possible, then follow these 10 tips from HubSpot.com
- 06 Aug
Why Facebook Story Ads Could Mean Big Changes for Advertisers
Recently, Facebook announced that Facebook Stories ads are coming. They’re going to mark a huge shift in the way advertisers think about placement. Now this is no new announcement. It was more a reminder of sorts from the original announcement in May of this year.
Facebook has high expectations and business goals for Stories
As an indication of the importance Facebook is placing on this move, Mark Zuckerberg noted recently that, “one of the interesting opportunities and challenges over the coming years will be making sure that ads are as good in Stories as they are in feeds. If we don’t do this well, then as more sharing shifts to Stories, that could hurt our business.”
Clearly, not only is there a definitive shift to Stories occurring. But Facebook is obviously aligning the future success of the platform with their ability to monetize them, enhance advertiser opportunities and user experience. But what does this mean to your social media marketing efforts? To find out, here is a full rundown of Facebook Stories ads – including what they are, what they mean for Facebook, and what advertisers can expect when they finally drop for real.
- 04 Aug
Conversational Marketing: How a Messaging Strategy Will Grow Your Business
Human communications have changed over time. This has never been so apparent as it is today. The speed and volume of communications has reached monumental proportions. But, it wasn’t always that way. Time was that communicating was a slow process and when it came to marketing, messaging was a far simpler task.
Technology Has Changed All of That
And, with each new iteration of technology, our accepted response time has changed. Friends make plans faster, families stay closer, and businesses provide answers instantly. In this new age of live chat, customers expect conversations to happen how, when, and where they want. Not when you necessarily want them to happen.
So, that introduces us to conversational marketing. But what is it, you ask. And how does it work? Or, do you want to know how it can be used to grow your business? Well, to find out, read the full article at HubSpot.com
- 03 Aug
What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
In spite of what may immediately come to mind when you hear the phrase, guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive. And that violates the inbound methodology. In fact, it’s actually a very unconventional form of inbound marketing. It’s unconventional because it raises brand awareness among large audiences, without interrupting them.
When we hear the term “guerrilla marketing,” it’s hard not to think of guerrilla warfare — which makes sense, since that’s where this style of marketing got its name. In the warfare context, guerrilla tactics depend largely on the element of surprise. Think: “Ambushes, sabotage, raids,” according to Creative Guerrilla Marketing.
But how does that translate into the work we do every day? To find out and to see some inspiring examples, read the full article at HubSpot.com
- 02 Aug
Conversion Rate Optimization: How to Turn Prospects into Visitors and Visitors into Customers
If you already have website and you have traffic, then, Conversion Rate Optimization (CRO) is probably high up on your list of priorities. That is, turning more of your website visitors into customers – or, converting them.
But What is a Conversion?
A conversion is any specific and desired action is taken by your prospects. It can take place anywhere throughout your sales process. And it can happen either on your website or outside of it. But how can you manage it? And, what are the best techniques to use? Or, what tools are there to help?
To answer these questions and to give you a better understanding of Conversion Rate Optimization (CRO), how it works and how you can make it work for your marketing success, read the complete guide at Jeffbullas’s Blog.
- 01 Aug
How To Use Chatbots To Boost Your Prospects Engagement and Collect More Leads
Today, conversational marketing is one of the latest trends. It is the way big brands and smart small to medium businesses are reaching wider audiences. And it is used to engaging more and better with their prospects. Plus, it can mean closing more deals, and offering better support to their customers.
Exactly How do They do That?
One clue – messaging apps have surpassed “traditional” social networks. And those apps now have a larger number of monthly active users than social media channels.
Chatbots and Automated Virtual Assistants Play a Big Part in Their Strategies
But, what are chatbots. And how they are created and managed. And, above all, how they can be a powerful tool in your hands to boost prospects engagement and collect more leads? So, to find out, read the full article on Jeffbullas’s Blog.
- 31 Jul
A B2B Buying Process Timeline Indicates That Vendors Can Engage Buyers Early
For years, we have made assumptions about the state of B2B marketing. Most of these have revolved around the B2B buyer journey map. And the consensus has been that B2B buyers have their own agenda. Plus, they have their own timeline. And, even more critical, they have probably made their buy decision by the time they make first-contact with sales.
Destiny vs. Design is More Than a Theological Discussion
If this is the case, then the role of marketing and sales is little more than a mix of luck and patience. However, this may not be the case. According to a recent Demand Gen Report 2018 B2B Buyers Survey Report [download page], that fully 69% of respondents indicated that they spoke to and engaged with a sales representative from the vendor they selected within the first 3 months of the process.
This is far sooner than previously thought. And yet this is another indicator in a string of recent research that buyers are open to engaging vendors early on. And to see more of the data and additional insights, read the full article at MarketingCharts.com