- 14 Aug
4 Facebook Updates to Help You Market Your Local Business
by Conor Bond
Today, there are over 80 million small businesses using Pages. And they are using them to engage customers and drive growth. So that means that Facebook has become an indispensable resource for local advertisers.
And the reason why? The staggering numbers
Currently 1.6 billion people use Facebook to connect with small businesses. And the majority of these users visit their favorite businesses’ Pages on a weekly basis. So, while pay-per-click platforms like Google Ads offer a number of tools to help the little guy grow, Facebook wields a huge advantage. It has the ability to directly communicate with eager prospects and loyal customers alike.
And now, due to popular demand, the social media giant is ramping up its local business game with a suite of changes and updates. To see each one in turn, read the full article at WordStream.com
- 13 Aug
An Unusual, But Effective Lead Follow-Up Best Practice
Congratulations! You convinced a potential customer to download content from your website. Then another, and another. You developed a list.
Your sales lead follow-up best practice probably even includes a drip email sequence. You send follow-ups enticing prospects to engage. And you “add value.” You educate. And you nurture. So how many conversations with buyers result? Not many in most cases.
But why does this happen? And what can you do instead, if this isn’t working? Here is the post An Unusual, But Effective Lead Follow-Up Best Practice appeared first on TargetMarketing.com
- 11 Aug
Facebook Page Engagement Has Dropped 50%, According to New Data
Buffer, the maker of a social media management platform, recently released its findings from an analysis of 43 million Facebook Page posts. And, for the most part, it is not a pretty picture.
In January, Facebook updated its News Feed algorithm to prioritize content from friends and family over that from Pages. This caused the reach of Pages to drop for many businesses.
So why is this such and important fact? After all, isn’t is all supposed to be about friends and family? Not when you rely upon businesses to pay your bills. But nearly seven months later, what did Buffer discover [see full report]? To learn what it was, read the full article at HubSpot.com
- 10 Aug
Six Rules for Innovative Storytelling
Consumers are constantly being bombarded with content. It seems an unending tidal wave of content marketing. But what sets successful content marketing apart is the thoughtful and meaningful content. What works is content that actually makes up the storyline.
It’s All About Creating Content That People Actually Want to Read
The rise and continued adoption of emerging technologies has completely transformed how consumers expect to receive content. It has also had a huge impact on how brands are pushing it out. With more technology and formats available now than ever before, it’s critical that brands not only consider the latest formats and mediums to present content. But is it is important to also remember that truly effective content marketing is fundamentally about the content itself.
So, if you are wondering how you can create winning content, here are six tips for innovative storytelling in marketing at ChiefMarketer.com
- 08 Aug
How to Do Keyword Research for SEO: A Beginner’s Guide
by Rachel Leist
Google always manages to keep us on our toes with all the algorithm updates they keep rollin’ out. But, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Yep, the need to do keyword research has stayed the same. But, how you actually do it hasn’t. With all of the changes Google has thrown at us and the added techniques and tools that came with those changes means that finding those golden ticket keywords has changed as well.
So, if you are wondering How to Research Keywords for Your SEO Strategy, then read the full article at HubSpot.com
- 07 Aug
Master Online Lead Generation by Reducing Friction
For a lot of us generating leads is a top priority. But, you also know it’s no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms.
So, How Can it be Made Easier?
There is really only one way to overcome these obstacles. And that is to create a lead generation process that’s as frictionless as possible. But, to achieve this, you need to remove all of those distracting, annoying, and confusing obstacles that commonly prevent visitors from converting.
If you want to ensure you’re creating as frictionless a conversion process as possible, then follow these 10 tips from HubSpot.com
- 06 Aug
Why Facebook Story Ads Could Mean Big Changes for Advertisers
Recently, Facebook announced that Facebook Stories ads are coming. They’re going to mark a huge shift in the way advertisers think about placement. Now this is no new announcement. It was more a reminder of sorts from the original announcement in May of this year.
Facebook has high expectations and business goals for Stories
As an indication of the importance Facebook is placing on this move, Mark Zuckerberg noted recently that, “one of the interesting opportunities and challenges over the coming years will be making sure that ads are as good in Stories as they are in feeds. If we don’t do this well, then as more sharing shifts to Stories, that could hurt our business.”
Clearly, not only is there a definitive shift to Stories occurring. But Facebook is obviously aligning the future success of the platform with their ability to monetize them, enhance advertiser opportunities and user experience. But what does this mean to your social media marketing efforts? To find out, here is a full rundown of Facebook Stories ads – including what they are, what they mean for Facebook, and what advertisers can expect when they finally drop for real.
- 04 Aug
Conversational Marketing: How a Messaging Strategy Will Grow Your Business
Human communications have changed over time. This has never been so apparent as it is today. The speed and volume of communications has reached monumental proportions. But, it wasn’t always that way. Time was that communicating was a slow process and when it came to marketing, messaging was a far simpler task.
Technology Has Changed All of That
And, with each new iteration of technology, our accepted response time has changed. Friends make plans faster, families stay closer, and businesses provide answers instantly. In this new age of live chat, customers expect conversations to happen how, when, and where they want. Not when you necessarily want them to happen.
So, that introduces us to conversational marketing. But what is it, you ask. And how does it work? Or, do you want to know how it can be used to grow your business? Well, to find out, read the full article at HubSpot.com
- 03 Aug
What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
In spite of what may immediately come to mind when you hear the phrase, guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive. And that violates the inbound methodology. In fact, it’s actually a very unconventional form of inbound marketing. It’s unconventional because it raises brand awareness among large audiences, without interrupting them.
When we hear the term “guerrilla marketing,” it’s hard not to think of guerrilla warfare — which makes sense, since that’s where this style of marketing got its name. In the warfare context, guerrilla tactics depend largely on the element of surprise. Think: “Ambushes, sabotage, raids,” according to Creative Guerrilla Marketing.
But how does that translate into the work we do every day? To find out and to see some inspiring examples, read the full article at HubSpot.com
- 02 Aug
Conversion Rate Optimization: How to Turn Prospects into Visitors and Visitors into Customers
If you already have website and you have traffic, then, Conversion Rate Optimization (CRO) is probably high up on your list of priorities. That is, turning more of your website visitors into customers – or, converting them.
But What is a Conversion?
A conversion is any specific and desired action is taken by your prospects. It can take place anywhere throughout your sales process. And it can happen either on your website or outside of it. But how can you manage it? And, what are the best techniques to use? Or, what tools are there to help?
To answer these questions and to give you a better understanding of Conversion Rate Optimization (CRO), how it works and how you can make it work for your marketing success, read the complete guide at Jeffbullas’s Blog.
- 01 Aug
How To Use Chatbots To Boost Your Prospects Engagement and Collect More Leads
Today, conversational marketing is one of the latest trends. It is the way big brands and smart small to medium businesses are reaching wider audiences. And it is used to engaging more and better with their prospects. Plus, it can mean closing more deals, and offering better support to their customers.
Exactly How do They do That?
One clue – messaging apps have surpassed “traditional” social networks. And those apps now have a larger number of monthly active users than social media channels.
Chatbots and Automated Virtual Assistants Play a Big Part in Their Strategies
But, what are chatbots. And how they are created and managed. And, above all, how they can be a powerful tool in your hands to boost prospects engagement and collect more leads? So, to find out, read the full article on Jeffbullas’s Blog.
- 31 Jul
A B2B Buying Process Timeline Indicates That Vendors Can Engage Buyers Early
For years, we have made assumptions about the state of B2B marketing. Most of these have revolved around the B2B buyer journey map. And the consensus has been that B2B buyers have their own agenda. Plus, they have their own timeline. And, even more critical, they have probably made their buy decision by the time they make first-contact with sales.
Destiny vs. Design is More Than a Theological Discussion
If this is the case, then the role of marketing and sales is little more than a mix of luck and patience. However, this may not be the case. According to a recent Demand Gen Report 2018 B2B Buyers Survey Report [download page], that fully 69% of respondents indicated that they spoke to and engaged with a sales representative from the vendor they selected within the first 3 months of the process.
This is far sooner than previously thought. And yet this is another indicator in a string of recent research that buyers are open to engaging vendors early on. And to see more of the data and additional insights, read the full article at MarketingCharts.com
- 30 Jul
Using call to Action Triggers to Drive Conversions
In marketing, one of the most critical tools you have to increase conversions is the call to action (CTA) trigger. After all, if your audience does not interact with your ad, if they don’t click on your offer, you can’t convert them.
There is more than just one reason to run an ad online. Whether on Facebook, AdWords, or ad placement, there is simply no one, single reason to advertise. And if you’re running ads to build brand awareness, then you aren’t measuring success by conversions. But in most cases, you’re running ads because you’re trying to drive an action of some kind.
And you want to give yourself every advantage you can and how you entice the audience to click on your ad is the most important step. That means you need to use call to action triggers. And to learn more about using call to action triggers to drive conversions read the full article on McLellanMarketing.com.
- 28 Jul
10 Tips to Find Your Best B2B Prospects
by Ruth Stevens
Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads — with an emphasis on quality leads — are their primary goal. And, as a top priority, it also consumes most of their time, energy and resources.
And with this comes the struggle to find good prospects that can become quality leads. Where to look? How to search for them? And, what are the top tools and techniques that are working to find B2B prospects today?
To help you out, here are 10 Tips to Find Your Best B2B Prospects, on the Biznology.com blog.
- 27 Jul
Incorporating Video in Content Marketing – Effective?
While blogging and other forms of written content creation have been the name of the game for years now, a new medium is taking the internet by storm. By 2020, online video is expected to account for over 80% of all consumer internet traffic. And, this means video marketing has quickly become an essential part of any content marketing strategy.
However, there are a lot of confusing myths surrounding video content marketing. And many are holding companies back from trying it for themselves. This is a big mistake. Not only is it easier than ever to produce quality content via video, but it’s necessary. The only way forward for marketing today is with video.
So, to learn why you need video in your content marketing strategy, and how to start including it without flying through your marketing budget, read the full article at DrumUp.
- 26 Jul
How Much Will Social Media Marketing Cost for Your Small Business?
ROI from social media marketing for your small business can be substantial. But so can the effort and cost of properly managing it. Once you have a budget, big or small, there are several options available when your SMB is ready to hashtag it’s way to the next level.
Small Business? Don’t Be UnSociable
You’ve been told that you need to leverage social media for your brand. And if you’re new to the platform, social media marketing (SMM) sounds a bit daunting to say the least. There are a lot of elements to success where SMM is concerned. This can include a strong objective, a strong plan, a strong strategy, a strong team. Oh, yea, and a budget and a plan for ROI.
As a small business, we know we need a social media marketing plan, but how much is all this going to cost you? To find out, read the full article at Manta.com
- 25 Jul
Events Have Different Purposes and Strategic Considerations for B2B, B2C Companies
We all know that there are differences and some similarities between B2B and B2C marketing. This fact is patently obvious when it comes to event marketing.
Exactly the Same, Only Different
According to a recent report [download page] from Opus and Event Marketer, B2B and B2C companies approach events with different goals in mind. This is in spite of the fact that they do share some primary objectives, . Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.
B2B marketers tend to see events as a strong source of qualified top-of-the-funnel leads. By contrast, B2C marketers tend to use events more than their B2B counterparts in order to enhance customer satisfaction/loyalty and launch new products or services.
To see all of the insights and trends, read the full article at MarketingCharts.com
- 24 Jul
Email Benchmarks: 1Q18 Engagement and Subscriber Trends
by Ayaz Nanji
As marketers, we rely upon a range of ‘tools’ to do our jobs. And, chief among those tools for most of us in email. So, it is extremely important that we keep up on what is working and the performance trends for email marketing.
“Yes Virginia, There is a Santa Claus”
But, fortunately for us, Yes Lifecycle Marketing runs a quarterly report [download available] that does just that. And their report is no small effort. The report is based upon data gleaned from 7 billion emails sent through their platform. And what they discovered is that while email marketing volume declined, consumer engagement increased in Q1 2018.
So to see all the numbers and trends, read the full article at MarketingProfs.com
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- 23 Jul
Marketing automation doesn’t mean autopilot
Marketing automation is nothing new. It is, simply stated, a tactic of using software to automate repetitive marketing actions. It is a tool that typically automates systems like emails, e-newsletters, responses to web inquiries, social media, and other website-driven actions.
And if you’re a B2B company, don’t think this is only a consumer-facing tool. In fact, it’s the B2B marketers that are really leveraging all of the nuances of this tool. But, to be successful in your market, it’s about having the right strategy.
But, don’t fool yourself into thinking that once you pick the right tool, you’re all set. Marketing automation doesn’t mean auto-pilot. It means being more effective. And to see how, read the full article at McLellan Marketing Group blog.