- 17 Sep
How To Boost Your ROI By 223% With Conversion Optimization Tools
Conversion optimization tools are estimated to have an average ROI of 223%. And that is to be totally expected. It seems that they’re largely responsible for most conversions and revenue today.
However, CRO tools are more expensive than many other marketing tools. And there are so many of them out there.
But at the end of the day, it’s not using these tools that matters but what they do for your business. And what they do largely depends on how you utilize them. So, to learn the best strategies to get the most out of your conversion optimization tools, read the full article on Jeff Bullas’s Blog.
- 15 Sep
15 Ways to Get More Conversions, Starting Today
by Olivia Ross
Picture a faucet with a steady stream of water coming out. The water is pouring into a bucket, but the bucket is full of holes. Some of the water makes it into the bucket, but most of it is leaking through the holes, so you can never fill up the bucket.
Now imagine the water is leads, and the faucet is PPC.
PPC will turn on that traffic and get those leads flowing down the pipeline. But if your pipeline is broken, you’re losing a lot of valuable leads. And those lost leads could have turned into sales.
So what can we do to patch up those holes? Here are 15 ideas that could provide substantial lift in your conversion rate at WordStream.com
- 14 Sep
How To Grow an Email List With Subscribers Who Are Willing To Pay for Your Services
by Jawad Khan
Email list subscribers are the biggest asset for any blog or business, on- or off-line. They’re your qualified sales leads. And, it’s much easier to build relationships, generate regular returning traffic and make repeat sales to a list of people already interested in what you do or sell.
Those are your subscribers and are far more valuable as compared to normal visitors. So, it is – or should be – a high priority to know how to grow an email list. But, even with the rise in popularity of social media and other marketing channels, email marketing still remains one of the most effective ways of reaching your prospects.
- 13 Sep
The Ultimate Guide to Viral Campaign Success
In spite of what we may want for our content, there is no guaranteed way to ensure your content goes viral. But there are certain steps you can take to give your marketing campaign the best chance at success.
We All Want Campaigns to go Viral, But . . .
Many marketers hope for a campaign to go viral — meaning it’s recognized, widely-accepted, and influential. And, for something to actually go viral, it needs to be shared over and over again. So, this means you and your company need to share the content first in as many places — and in as many ways — as possible.
But, still, there’s no guaranteed formula. Then, you need to make it easy for your audience to share it as well. And to see how this is done, read the full article at HubSpot.com
- 11 Sep
Instagram Marketing Strategy 101
Instagram is winning as a favorite social platform. But why is that? The most common response is, “The pictures!” In fact, 2017, digital asset management company Webdam noted that visual social media platforms were growing faster than text-based ones.
Plus, Instagram makes it incredibly easy for people to share their favorite photos. But, what do the stats say? Well, currently there are over 1 billion Instagram accounts active every single month. And 80 percent of those accounts following at least 1 business. Furthermore, 60 percent of people report discovering new products on Instagram.
These stats alone should be a hint to business owners that if they are not on Instagram, they absolutely should be. So to learn how you can create a great Instagram Marketing Strategy, read the full article at WordStream.com
- 10 Sep
How To Promote An eBook When You Have No Money For Advertising
Technology has forever changed the way we see our world. It has changed how we communicate with one another. It has even changed the way we consume information. And it has even forever altered how we access information with the arrival of eBooks.
An eBook, or electronic book, is the digital form of the traditional book and can be accessed on any digital platform. There are typically two types of eBooks – paid and free. Businesses will often offer them for free as a clever tactic for effective lead generation. But, regardless of whether they’re paid or free, eBooks take a long time to write and edit. Authors often spend days, months or even years researching, writing, editing and then finally publishing their eBooks.
That’s why it’s heartbreaking to have to break this news to you: producing a good ebook is NOT enough to generate the sales results you desire. And no matter how many deep insights, incisive research and unique content you provide, all your efforts may go in vain unless your eBook is promoted on the right channels, at the right time, to the right people. But how? Read the rest of the article on Jeff Bullas’s Blog to learn exactly How To Promote An eBook When You Have No Money For Advertising.
- 08 Sep
For Success at Email Avoid These Pitfalls
from Marketing Charts
Email continues to be consumers’ preferred form of brand communication. But that doesn’t mean it’s not without its faults! And as marketers we need to understand not only how and when to send emails.
Today, both B2C and B2B consumers demand they be marketed to on their terms. So, the “how” and “when” becomes even more important to our email campaigns. And if there is something that can easily be done to make our emails more appealing, we need to be aware of that fact. Or, at least, know about and, hopefully, eliminate the things that annoy them.
In a recent study, Adobe breaks down some of the most frustrating aspects of email communications. Their study was based on a survey of 1,001 white-collar workers in the US who own a smartphone. Read the full article at MarketingCharts.com to see all of the data and to access the original report.
- 07 Sep
Memorable Events Help Sophos Engage B2B Customers
Sophos is a security software provider with over 100 million business customers in 150 countries. And, one of the company’s biggest marketing challenges is making sure prospects and customers understand Sophos’ offerings.
Now, that may not seem the best of candidates for market for in-person event marketing. However, much of Sophos’ marketing happens through event marketing. In fact, it is a huge part of the company’s strategy. They have aggressive presences at trade shows, road shows and partner events, as well as global partner conferences throughout the year.
In fact, it is memorable events that are a major way the company gets its message across. To learn how they do this and how you can too, read the full article on Chief Marketer.
- 06 Sep
7 Facebook Retargeting Tactics You Must Try
by Asi Dayan
Retargeting in general has proven to be extremely useful. The value of retargeting is that it focuses upon returning visitors. These are people that have already shown some form of interest in your product or offer. And that translates into much higher odds of both clicking and converting. And, those odds even increase the more often your target customer sees the ad.
But What About Retargeting on Facebook, You Ask . . .
What you may not know is that retargeting on Facebook is a super-powerful as well. It is a way to turn your site visitors into converted users who sign up, subscribe, download an e-book, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts.
But there’s much more to retargeting than just showing the same generic ads to all your past site visitors from one single retargeting ad set. Keep reading at WordStream.com to learn the seven retargeting tactics that will take your efforts on Facebook to the next level.
- 04 Sep
5 Psychological Principles You Can Use To Convert More Website Visitors Into Customers
from Jeff Bulla’s Blog
Occasionally we all make a purchase, only to wonder after why we bought that. In most cases that’s what is called an impulse purchase. And it is something that doesn’t just happen by accident. A lot of research and science has gone into the human psychology of purchasing. And if you have ever stood in a check-out line at your local grocer you get a front row seat on how it works.
The answer is rather simple
Those types are purchases are made because there has been some type of psychological influence to do so. In fact, that influence was so powerful that they did so when they didn’t even want to. Now, there’s a greater implication here. After all, if it’s possible to convince uninterested people to buy a product, then it’s definitely possible to convince interested people at a much higher rate.
The trick lies in understanding the hurdles that your target market needs to jump before buying and then helping them make those leaps. To get you started, here are five psychological principles that will do just that on Jeffbullas’s Blog.
- 01 Sep
Jumping on the Podcasting Bandwagon
As we begin to think of our upcoming marketing efforts we need to put in place, there are a lot of arrows we know we need in our quiver. Social media is and obvious one. As is email marketing, and search marketing. We all want, and need to grow market. And we need to gain access to more and more audience. So, that means we need to consider any and all options.
But what about podcasting? No? Consider this then . . .
Podcasting is on the cusp of being very mainstream. Don’t believe me? Well, it seems that 44% of Americans have listened to at least one podcast. And 26% have listened to at least one podcast a month. And, podcast listeners are an affluent, educated consumer. According to recent data from Edison Research, over 51% of monthly podcast consumers earning $75,000 a year or better. [download available]
It is a growing option. And, one of the reasons podcast adoption is growing is that people can listen while doing something else. But is it right for you? And, what is the full value you can gain? To find out, read the full article at McLellan Marketing’s Blog
- 31 Aug
5 Steps To A Successful Product Launch In A Highly Competitive Market
from Jeff Bulla’s Blog
This logic can be applied to product launches as well
Launching a new product or service isn’t what it used to be. The main reason for that is that the market is oversaturated with products, promises and ‘innovations’. And customers have become increasingly more cynical. So that means that a creative approach to gaining attention around product launches is the key component of successful product launch campaigns.
The way in which a product or service is presented and sold is, in fact, the primary weapon. And here are five essential steps to launching any new product or service successfully into market at Jeff Bullas’s Blog.
- 30 Aug
20 Call-To-Action Phrases That Will Boost Conversion Rates Fast
by John Vuong
When it comes to conversion optimization, you can never underestimate the power of a great, targeted call to action phrase. And, we all are constantly on the outlook for that new “silver bullet” phrase. But, are we all missing something? There may be a lot of ways to improve your conversion rates through some simply tweaks to our CTAs.
Targeted call to action phrases work, and it has been proven. HubSpot recently found that there’s a significant increase in conversions with targeted call to action phrases. Or what they call Smart CTAs rather than the run-of-the-mill call to action phrases.
It is because of targeted call to action phrases that we can actively engage visitors to act on a desired action on a website. Sounds rather easy, doesn’t it? But we know it’s complicated, right? So, to see all 20 Call-To-Action Phrases That Will Boost Conversion Rates Fast, read the full article on Jeff Bullas’s Blog.
- 29 Aug
Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way
On it’s face, outbound lead generation tends to be a disruption based form of prospect contact. And the opposite of that is lead generation that invites, intrigues and entices prospects to make contact. That’s called inbound lead generation.
But, really, what is inbound lead generation?
It’s a solution that can save your business or organization from being that annoying, disruptive cold caller. But, let’s start with defining a lead. And then let’s take a look at what online lead generation is, why you need lead generation, how you qualify someone as a lead, how you generate leads, and why inbound lead generation is much more effective than simply buying leads.
So read the full article at HubSpot.com to learn all about Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way
- 27 Aug
The Ultimate Guide to Marketing Trends in 2018
by Allie Decker
Marketing moves at the speed of light. At least it feels that way when you’re brainstorming a new campaign or strategy. And then, all of a sudden, a new statistic or technology release changes everything.
Ch. . . ch. . . ch . . . Changes . . .
On a yearly, quarterly, and even monthly basis, new trends and techniques pop up. And invariably, it will transform the way we attract, connect with, and market to our audiences.
But simply keeping up with the changes isn’t quite enough. To succeed in this fast-paced marketing world, you have to stay ahead of the game. That’s why the people over at HubSpot created a great guide to help. So, get the full report at HubSpot.com
- 25 Aug
4 More Content Promotion Strategies to Increase Engagement
If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After all, inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, everyone is investing more in content marketing. And this raises the bar, meaning that creating more content is not enough. So, to reach your intended audience, you need to differentiate your brand and rise above the noise by offering value.
The 80/20 Rule Needs to be Flipped
In the past, inbound marketers spent 80% of their time creating content and 20% promoting it. With all the noise out there, that formula is flipped, meaning that content promotion is now the priority. To communicate effectively with your audience, you must provide the right content in the right place at the right time.
- 24 Aug
12 Creative Ways To Use YouTube For Branding
from the Forbes Communications Council
The number of YouTube viewers is steadily on the rise. Plus, the site’s recently engagement hit 1.47 billion viewers in 2017. And now, it is expected to increase to an estimated 1.86 billion by 2021. Now, this data shows the platform’s power to reach more of your consumers. And, to ultimately, benefit your business.
Thats Great! But How Can I Use It?
YouTube offers a range of ways to interact with your customer base. From using influencers to hawk your products to creating viral videos that consumers gravitate towards. So, adding YouTube to your marketing arsenal can prove to be an effective way to reach more customers. And, it can make your brand more visible with more people.
- 23 Aug
4 Content Promotion Strategies to Increase Engagement
There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy has seemingly taken over the B2B world. But, why is that?
And for Good Reason. It Gets Results
It costs 61% less than traditional advertising. And yet it produces 54% more leads than outbound marketing. In addition, today your prospects and customers expect a better experience. They don’t want to be targeted with disruptive and annoying advertisements. They want to engage with quality content that educates, entertains, or helps them make an informed purchase decision.
There’s just one problem…
But, all that success of content marketing means that everyone is publishing content for their audience. And the bar has been raised. Now, creating more content isn’t enough. In order to get your content seen by your intended audience, you need to differentiate your brand. And you need to rise above the noise by offering value. Now, it is the promotion of that content that rules and here are 4 strategies to promote your content at the Marketo Blog