- 29 Jun
The Ultimate Guide to Email Marketing
Can you imagine it? The first marketing email was sent in 1978. And, surprisingly to the senders, it resulted in $13 million in sales. It was that email that kicked off what has become one of the most highly used marketing channels even to this day. But, given its early beginnings, email isn’t as shiny as some newer channels like messaging and social. But it is an effective way to build an owned audience that gets results.
And, no, email isn’t dead. And, email marketing isn’t spam.
Even to this day, email remains one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. It is a tool. And like any tool, if used properly, its and asset to your business. You need to use this tool to build upon an existing relationship with every person on your list by providing relevant, valuable information that will help them take action on their goals.
But, email marketing isn’t just about you, or your company. It’s about your customer. So, to see why email marketing is still one of the most important elements of your marketing strategy and how you can use it responsibly and effectively read the full article at HubSpot.com
- 28 Jun
How to Launch a New Brand: Five Tips for an Unforgettable Debut
As a startup, you need to be marketing. And you need to be building your brand in the market. That’s because building a brand for your company is one of the most important things you can do as a marketer.
But, What is “brand” And Why Should I Care?
A brand – your brand – can allow you to differentiate yourself from industry competitors with a unique image, a memorable voice, and an identity that resonates with your target customers. But establishing and launching your own brand from scratch can be difficult.
This is particularly true when you’re a startup with limited resources
It can be tempting to rush through the process of market entry and start selling products as quickly as possible. But the way you introduce your company to your customers could have a huge impact on your potential for future sales. After all, you really do have only one chance to make a first impression.
And to see some simple suggestions to help you create a memorable and effective brand that will help your company stand out from the competition, read the full article at MarketingProfs.com
- 27 Jun
Selling on Instagram: How to Use Instagram’s Shoppable Posts
by Matt Smith
Selling on Instagram just got a lot easier with the launch of Instagram’s shoppable posts feature. Now, in the past, the only way to connect your followers with your products was through the link in your bio. Or you could use links in Instagram Stories. However, this new feature provides a seamless experience for people to shop products directly from your posts.
This is No Small Matter
Of course, with more than half a billion monthly active users and over half a million advertisers, it was only a matter of time before users could start buying products right from the app!
Ready to get started with selling on Instagram? Want to learn why Your Business Should Be Using Instagram Shoppable Posts? Or how to get started? Here’s everything you need to know about how to create shoppable posts at HubSpot.com
- 26 Jun
What Should You Post on Social Media for Your Startup?
by Disha Dinesh
The best news about starting-up in today’s digital landscape is that you grow at practically little or no cost. All you need is the right idea, at the right time. And to be at the right place at the right time, of course.
Today’s army of social media bloggers and micro-bloggers are constantly looking for exciting things to post. And you can be the subject of their social media conversations. But the first things you should think about are employing a social media management tool and building a smart social media marketing strategy.
But, as a startup, where to start?
While building a social media strategy, there are some questions that you should ask yourself. And after answering those questions you should have a good idea of who you’re targeting. And you will know exactly what to post. So to see the 12 types of content that you should post on social media for your startup read the full article at DrumUp
- 25 Jun
SEO for Startups: How to Grow Your Organic Traffic Fast
by Lee Wilson
Search engine optimisation is tricky for any business. And in the world of business today, it is a critical component of your success. But you’ve got a real challenge on your hands as a startup.
It Ain’t Easy Being . . . a Start-up
As a startup you have some unique challenges. You need to make an impact fast. You need to get things moving and start building traction. All before those limited funds run out. Which is probably why a lot of startups take shortcuts with SEO, hoping to cut a few corners and speed their way to search ranking glory. And, sadly, Google has a fairly brutal history of proving it doesn’t tolerate corner cutting.
To learn how startups can approach SEO to get fast results that last. And, then, how to supercharge your search strategy with automation, read the full article at WordStream.com
- 23 Jun
The Art & Science of Social Media Marketing for Small Business
Here’s a surprising statistic. Today, 94 percent of small businesses are using social media for marketing purposes. Now, it’s likely that you’ve already begun to utilize some form of social media. But are you making the most of the platforms you’re using? Because it’s so easy to dive into social media, many entrepreneurs skip past the strategizing that’s necessary to fully experience the benefits of platforms like Facebook and Twitter.
From managing the company Facebook page to fielding customer questions on Twitter, most small businesses are already utilizing some form of social media to generate awareness for their products, services or brand online. But is social media actually helping you reach your goals?
You can become a social media power user
It is possible for you to publish content that better supports marketing goals and drives engagement. All by following established best practices and optimization techniques. And to learn what they are and how to best use them, read the full article at the Deluxe Small Business Resource Center
- 22 Jun
Sender Reputations Have A Strong Impact on Email Performance and Here’s How
from Marketing Charts
Email providers are increasingly making life more difficult for spammers. But still not impossible. It seems that just one-quarter of emails in 2017 came from the least reputable senders. And that’s down from 60% of messages in 2012.
Send Score, Scores Again . . .
This according to Return Path, which has released its latest benchmark report on the state of email reputation. Each year, they run an evaluation based upon their Send Score system. Sender Score is Return Path’s free reputation calculation service. Send Score ranks senders reputation on a scale of 0-100 rating.
To arrive at its conclusions, Return Path analyzed more than 6 trillion emails. The study focused on those sent last year from IP addresses whose Sender Score was calculated, and whose subscriber engagement and inbox placement data were available for analysis. To see more of the data and access the original benchmark report, read the full article at MarketingCharts.com
- 21 Jun
The Best Marketing Strategies to Get More Out of Existing Customers
from Marketing Charts
It Never Hurts to Ask, Now Does It?
They wanted to uncover some of the best ideas finding the most success when it comes to getting more out of their existing customers. So, they asked 179 senior marketing leaders, primarily at B2B and hybrid B2B and B2C companies, what works for them. In particular, they delved into the strategies respondents are using to realize greater revenue and profitability from existing customers.
To see what they discovered, and to download the original report, read the full article at MarketingCharts.com
- 20 Jun
Upselling Can Help Stem Churn and Increase Retention: Study
Churn. It is a word that strikes fear into the hears of every SaaS and subscription based business leader. And yet, it is a reality of life for them. Some will see year-over-year subscriber increase, only to have customers leave unexpectedly. That is called churn and it can make the difference between success and failure for a tech startup in that space.
So, How Can the Churn Issue Be Solve?
To answer this question, Vendasta conducted a study [original report]. They looked 100,000 SMB client accounts and uncovered some surprising conclusions. The most surprising is that selling those at-risk customers more, can be key to reducing customer churn. As it turned out, upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent.
To see more of the conclusions from this report and to learn the three key strategies for better customer retention read the full article at ChiefMarketer.com
- 19 Jun
Content: Gate or Not? That is the Question
Whether you recognize the term or not – you’ve all seen and many of you have created gated content. That term refers to putting something on your website or landing page that people want. And then, asking them for information in exchange for that information.
That’s The Locked Gate and They Have the Key
The challenge with gated content is that you need to offer something that has great value if you want people to actually trade you information about them in exchange. The question is how many fields should you require. Studies show that the more information fields required, the fewer people you will get to actually complete the transaction. The best practice rule of thumb is no more than three fields if you want a higher conversation rate.
Read the full article on McLellan Marketing Group.
- 16 Jun
This is How Blockchain Could Change Digital Marketing Forever
by Raj Chander
By now you have probably either heard of, or read a story about the explosive disruption that some refer to as the future universal currency. Others consider it a “disgusting…noxious poison.” But, what could elicit such extreme feelings in complete opposite directions? Bitcoin, of course.
It’s Really All About What Makes Cryptocurrency Work?
But the real story of Bitcoin and other forms of digital money isn’t their investment potential. It’s the Blockchain technology that underlies it. Blockchain is, in its simplest form, a method of digital record-keeping that creates a ledger of transactions. But, it is transparent and, most importantly, impossible to tamper with.
But, how could blockchain influence digital marketing?
Many facets of business and communication could be affected by blockchain. But much of the discussion to date has been about its impact on banking and financial transactions. While those two areas alone are significant, blockchain’s impact could go beyond currency and finance to affect marketers of all products and services. To learn exactly how blockchain could Change digital marketing forever, read the full article at HubSpot.com
- 15 Jun
Integrating a Podcast into Your Marketing Strategy
by Nicki Kamau
By now, there should be no debate. Video works and can be a very powerful weapon in your marketing arsenal. And that’s not just the case for B2C markets. Plus, it is a force to be reckoned with for B2B marketing as well.
That Brings Up the Idea of Podcasting
One way to begin to leverage video in your B2B marketing is though the use of podcasting. Hosting or appearing on a podcast can have a number of benefits for B2B marketers. For one, it can help in the nurturing of your buyer personas, It can serve to extend your audience reach beyond your current market boundaries. And, it can offer your content in an audio format, providing additional value to your community.
But the question is, how can you gain subscribers? Or, how can you nurture contacts into becoming listeners (and vice-versa). And then, how can you collect data on how your podcast is influencing ROI?
Here are the tactics to consider to get you started and to get your show noticed at ChiefMarketer.com
- 14 Jun
The Definitive Facebook Marketing Guide for Business
Why should your business invest in Facebook marketing? For starters, it’s the world’s largest social network with a whopping 2 billion users. In the United States and Canada alone, 183 million people use Facebook every day. To put that in perspective, that’s 80 million more people than the 103 million viewers that tuned into the 2018 Super Bowl.
There is Good News Though
The good news is you don’t need a budget of Super Bowl proportions to get into the game. Sharing valuable content that connects with fans and potential customers is your most important play.
And to help you out, here is the definitive Facebook marketing guide for your business. And in this piece, you will learn how to create a Facebook marketing plan in 9 steps at Hootsuite.com
- 13 Jun
The Changing Face of B2B Marketing
from think with Google
The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call. And, that’s because over the past two years, there have been some rather interesting shifts. Not just in how B2B buying decisions are happening, but also in who’s responsible for them.
So what’s changed?
And to find out, Google partnered with Millward Brown Digital to find out. Approximately 3,000 B2B researchers were surveyed about their research and purchase habits as well as their use of digital (specifically, search, mobile, and video). In addition, Google analyzed 13 months of clickstream data from Millward Brown Digital’s desktop panel. The study, which was fielded in 2014, mirrors research from 2012, enabling us to see the shifts over the past couple of years.
And the results debunk a number of widely held beliefs and have major implications for B2B marketing strategies. So, to see more insights and data, read the entire post at think with Google.
- 12 Jun
Why Businesses Can’t Ignore Google AMP Stories
by Neil Patel
The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016. It had the stated goal of putting mobile performance above everything else on the web.
And Google definitely met their goal.
Today, AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements. And if you think you can ignore AMP, you’re wrong. AMP has some pretty awesome features and benefits that can take your content creation efforts to the next level.
But, if you don’t take the time to understand or use AMP stories, you’re missing out. And, here’s why businesses can’t afford to ignore them at KISSmetrics.com
- 11 Jun
The Most and Least Important PR and Corporate Communications Tactics and Trends
by Ayaz Nanji
The big question is, when it comes to PR, what works now? There are a lot of tactics and techniques out there. But, there are some things that are rising to the top of the heap.
Why Not Ask the People Who Do PR to Find Out?
It seems fairly simple, if you want to know something, ask the people who do it for a living. And that is exactly what Sword and the Script Media and Ned Lundquist’s Job of the Week did. In February of this year, they polled 155 corporate communications and PR professionals.
They asked them what it is that they intend to use more and the directions they are moving towards. And they found some trends worth watching [view original report].
As an example, respondents ranked storytelling as the trend/tactic that will matter most over the next 12 months. Surprisingly, content marketing ranked second. And, this was followed by thought leadership, aligning with Marketing, and influencer marketing. But, to see more of the data and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 09 Jun
5 Proven Ways to Improve Website Conversion Rates
Sometimes it’s All Dust. Sometimes it’s Movement.
It is common for some businesses to find that their traffic numbers are solid. But the leads, sales and revenue, well they’re just not there. So if your marketing campaigns, SEO efforts or paid advertising are grabbing the attention of your audience, why do you have a low conversation rate?
Here’s five ways improve your website conversion rates at ChiefMarketer.com
- 08 Jun
Time Spent With Traditional Media Drops As Mobile Internet Use Blossoms
This year, people around the world are expected to spend about 8 hours a day consuming media. And that represents a 12% jump from 2011. This, according to Zenith in a new media consumption forecast.
The Beginning of the Mobile Only Era . . . Or the Zombie Apocalypse
So, it seems that the rise of mobile devices is the biggest contributor to this shift. In fact, it is having a far larger impact on media consumption patterns than previously noted. And, according to the report, as increasing amounts of time are spent with the mobile internet, there has been decreases in the level of consumption of traditional media. But, most noticeably, this has had the greatest impact on print newspapers and radio.
And with the rise in time spent with the mobile internet, there are drastic changes taking place with some traditional media. And if you are trying to hit your market, you need to read the full article » at MarketingCharts.com.