- 10 Oct
10 Great Examples of Welcome Emails to Inspire Your Own Strategy
by Erik Devaney
We’ve all heard it before. How important it is for you to make a good first impression. And, as it turns out, the “make a good first impression” principle holds true not only in face-to-face encounters. But it holds in email interactions as well.
Your Second Chance for a Good First Impression
A welcome email is the first impression a company makes with a new customer, blog subscriber, or newsletter subscriber via email. Welcome emails can deliver videos, special offers, a sign-up form, or just a friendly hello to establish a relationship with a new contact.
When you send a welcome email to a new blog or newsletter subscriber, or to a new customer, you’re making a first impression on behalf of your brand. So, to help ensure you’re making the best first impression possible, the people at HubSpot rounded up some examples of standout welcome emails from brands big and small at HubSpot.com
- 09 Oct
The Business and Industry Content Preferences of C-Suite Executives
by Ayaz Nanji
We know that content marketing works. But in order to get to the point where our content drives engagement, it all depends upon the big “IF”. That is, if the key decision maker in the c-suite actually is drawn to interact with or read that content.
So, a simple question would be, “what types of content do they want? How do they like to receive that content? And, What are their preferences?”
It seems that Greentarget, a strategic public relations firm focused exclusively on business-to-business organizations, wondered this as well. And, so they ran a study based upon data from a survey of more than 100 C-level executives who are responsible for the purchase of professional services for their firm to find the answers to these questions.
First of all, they found that senior executives rely heavily on email and traditional media for their content. And they are most interested in content that delivers useful insights. In other words, the content they prefer has intrinsic value to the.
To see more of the data and insights from this report, read the full article at MarketingProfs.com
- 08 Oct
How to Create a Sign Up Form That Converts
Honestly. There is a simple and affordable way to increase leads and create more conversions through your website. Sounds intriguing, right? But what is it?
It’s All About That Lowly Sign-Up Web Forms
That’s right. In addition to increasing leads and conversions, a well designed sign-up form can also help you grow your mailing lists. And they can help you learn more about the people interested in their company and products.
But most simply are not built to convert. A good form makes the opt-in process simple and increases the number of conversions. But what makes a good sign up form? To see 13 Tips to Create a High Converting Sign-Up Form, read the full article at HubSpot.com
- 06 Oct
Publishers: Don’t Just Focus on Platform Traffic
from Marketing Charts
Earlier reports indicated that Google has taken the lead over Facebook as a referral traffic source to online articles. But, recent data from Parse.ly [see original data]indicates that publishers shouldn’t focus solely on search and social.
Surprisingly, the study indicated that search and social media combine for just under half of traffic to articles. And while that is impressive, it also means that owned and operated channels provide slightly more than half of traffic.
So, what was the single most prominent way that readers find articles, besides search? To learn what it was, read the full article at MarketingCharts.com.
- 05 Oct
The Ultimate Guide to Social Media Marketing Campaigns
So Many Users. So Little Time . . .
With so many people constantly checking their social media feeds, what better way to market than on social media? Plus, social media advertising can reach audiences in a low-cost, impactful, and effective way. And this is exactly why social media campaigns have become a crucial marketing technique for businesses of every size.
Marketing on social is not just a trend. It’s a powerful industry technique that is here to stay and will help you reach more people you want to talk to. But, in case you are wondering how to get started, here is The Ultimate Guide to Social Media Marketing Campaigns at HubSpot.com
- 04 Oct
The Secret to Account Based Marketking Success
You’ve probably seen the reports, case studies, and testimonials about the advantages of account-based marketing (ABM). But let’s be honest: Although some marketers are successful with ABM, many struggle to achieve its promised value.
Implementing a successful ABM program is a big, complex job. And it requires a whole new way of thinking and new set of processes. After all, ABM is about more than working with Sales, defining a list of target accounts, and creating campaigns. The essence of ABM is to develop a comprehensive understanding of the account persona and to engage based on that understanding.
But, how can you make that happen? That can happen only if you have an account PI on the job. And to see how to put all the pieces together for your ABM success, read the full article at MarketingProfs.com
- 03 Oct
How to Create Personalized Marketing Quizzes To Boost Your Digital Growth Objectives
It’s no longer news: a quiz is a type of content. And not only that, it is a form of content that has proven to work.
Want to Shake Things up a Bit? Try Using a Quiz
But apart from adding variety to your content, there’s some data behind why a quiz is a valuable type of content. Consider the fact that a quiz can get as high as a 64% conversion rate. And that quizzes generally have an 81% completion rate.
Quizzes will not fix all your marketing problems. But the good news is, it’s easy to create and wow your audience with quizzes. There are just few things to do right and to learn what they are and how you can create killer quizzes that work for you, read the full article on Jeff Bullas’s Blog.
- 02 Oct
The Most Effective Lead Nurturing Tactics
by Ayaz Nanji
It seems that email and content marketing are still considered the most effective tactics for driving prospects through the sales pipeline. And they are considered the top tools to drive those leads toward conversion/revenue. And that is by a wide margin as well.
The report was based on data from a survey conducted in July 2018 among 229 marketing influencers. And to see the data and to download a copy of the original report, read the full article at MarketingProfs.com
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- 01 Oct
Incorporating Email Personalization in Your ABM Strategy to Boost Engagement
by Kevin George
Today, email is not just about promoting your brand offerings. Now, it’s about giving your subscribers a more personalized and relevant experience. But, this is not a new concept. However, it is still a new idea for Account Based Marketing.
Email Marketing + ABM, a Match Made in Marketing Heaven
Separately email personalization and account based marketing are powerful tools for B2B marketers. But, combined, they can be an explosive force for your conversion rate.
Email personalization, in it’s simplest form is all about sending the most relevant information to your prospects, customers and subscribers at the most suitable time. And, account-based marketing (ABM) focuses on targeting the most relevant audience to market your brand. That means that by combining personalized emails with ABM strategy, you will be able to boost engagement and get the desired results.
So, to learn the ways to build a successful ABM strategy by incorporating personalization into your email campaigns and its benefits, read the full article on the Marketo Marketing Blog.
- 29 Sep
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
This may come as a surprise, but more than 95% of users access Facebook via mobile. And that means that a ton of scrolling through newsfeeds, watching cat videos, and, yes, clicking on ads. And it all happens on a smartphone.
So, to be able to take advantage of this behavior, you should probably think of using
Facebook lead ads. Lead ads are a Facebook ad platform that delivers ads that are mobile-friendly, budget-friendly and that can help you reach your audience and acquire more leads – even when they’re on their phones.
But more leads doesn’t always mean better leads. It takes a bit more than to simply post an ad. But, by following six simple steps, you can make sure your Facebook leads ads are not just capturing leads, but also converting into new clients and customers. Read the full article at WordStream.com to learn how.
- 28 Sep
The Ultimate Glossary of Social Media Definitions You Should Know
by Carly Stec
For many people, posting a tweet, hash-tagging an Instagram caption is second nature. And sending out an invite for a Facebook event has become common practice. Plus, if you’re experienced, you probably do all three at once.
Things Change Soooo Fast These Days
But with new social media networks and innovative software cropping up almost daily, its hard to keep up. Even seasoned social media users are bound to run into a term or acronym that leaves them thinking, “WTF?” So, for those head-scratching moments, HubSpot has created the ultimate glossary of social media marketing terms.
Whether you’re still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know at HubSpot.com
- 27 Sep
5 Data-Backed Tips for Great Facebook Ad Headlines
The number of businesses that use Facebook for ads and Business Pages is truly astounding. A whopping 93% of marketers that use social media for advertising run Facebook ads. And that makes it by far the most popular platform for paid social.
But, with all that competition, it’s imperative to maximize your use of Facebook. And one of the most effective techniques aimed at making this happen is to learn how to master the science of writing outstanding ad headlines.
Did you know that most people only really read headlines?
It’s true! And when your brand is competing with such a great number of others on Facebook, you have to distinguish yourself and fast. So here is a collection of five tried and tested tips for writing effective Facebook ad headlines to help you increase conversions and engagement at WordStream.com
- 26 Sep
The Beginner’s Guide to YouTube Marketing for Small Businesses
YouTube is one of the biggest websites around. To be more specific, it’s currently the second most popular website in the world.
And even though most people don’t think of YouTube primarily as a search engine, that’s exactly what most visitors do on the site. YouTube’s not just the second most popular website; it’s also the second most popular search engine, In fact, it is only topped only by Google. And this means that the platform presents a huge potential for reach for your business.
But, Is YouTube marketing the right solution for your business?
So, if you are looking for alternative ways to promote your business online, look no further. But if you are wondering if YouTube is really the right solution for your business, here is a great guide to get you started at WordStream.com
- 25 Sep
The Ultimate Guide to IGTV
In recent years, we’ve seen the power of video on the internet. After all, Facebook alone gets eight billion average daily views. And YouTube’s video platform has enabled people to become national superstars.
Face It, Video Marketing is Hot
It’s no surprise to hear people often prefer video over other types of online content. And you’ve probably already know of a few options for publishing and promoting long-form video content — like YouTube, or Facebook Live. However, now there’s another option. IGTV. In June 2018, Instagram released its own long-form video feature.
But, where to start? And, how can you use it for your business? To learn how, read the full article at HubSpot.com
- 24 Sep
These Are the Types of Events That B2B and B2C Firms Splurge On
According to current indications, events are becoming a more prominent tool. And this is becoming more prominent within the B2B enterprise space. But, not just for branding purposes. Now, events are considered a top means for both lead and demand generation.
While this trend has been growing steadily over the past few years, currently events hog a large portion of marketing budgets for B2B exhibitors. Now, a new Splash-sponsored survey from Harvard Business Review (HBR) Analytics Services [download page] confirms this notion.
And not only are these companies attending more event, now they are substantially increasing their sponsorships of events. Some, are even devoting substantial marketing dollars to creating and delivering their own events.
To see all of the data on what is working best and to access the original report, read the full article at MarketingCharts.com
- 22 Sep
The Ultimate Guide to Video Marketing
Brands need a video marketing strategy. Now, this idea isn’t new. But, what has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts. And especially important to your social strategy.
Why is This Important?
Well, if you aren’t creating video, you’re likely falling behind. But, don’t fret. For most videos, the more simple and raw it is, the more authentic the content seems. And that’s what really matters to your audience. And besides that, video production is more cost effective than ever. Now you can shoot in high-quality, 4K video with your smartphone.
So, with video getting cheaper and easier than ever, now is the time to make it work for your business. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. That’s why we compiled this guide. And to learn everything you need to know about video marketing, read the full guide at HubSpot.com
- 21 Sep
Your Three-Step Approach to Account-Based Marketing Success
We’ve all heard it before. You cant use B2C strategies in a B2B market. However, thanks to the digital revolution, the distinctions between the two are beginning to blur. It seem that we’re witnessing the consumerization of the business buyer. They are the ones who are no longer satisfied with one-size-fits-all content offerings. Now, B2B customers desire a new level of personalization.
Enter account-based marketing (ABM)
ABM is not a new strategy by any means. But more and more B2B marketers are embracing it. This is in part because they’re dissatisfied with their current lead generation programs. A recent report on B2B lead generation, found that, in fact, only 16% of marketers find their current efforts extremely effective.
So, to learn how you can use create an ABM system for your business to boost your lead generation, read the full article at MarketingProfs
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- 20 Sep
10 Communication Hacks to Deal with Negative Customers on Social Media
Social media can be a great way to communicate with your customers and fans. But it can also be an uncontrolled channel where angry customers can write negative things about your business.
Bad Comment? No Need to Panic . . .
So what can you do if a customer posts negative comments about your company? While it may never be possible to prevent disgruntled customers from being vocal on social media, it is possible to deal with negative consumers and maintain a positive brand image.
Here are 10 communication hacks that you can use to deal with negative customers on social media at Jeff Bullas’s Blog.
- 19 Sep
The Ultimate Guide to Emotional Marketing
by Allie Decker
By now, we are all well aware that today’s consumers are better educated. And they are better equipped to research what they don’t already know. But they’re also flooded with advertisements on a daily basis.
In such a busy marketing world, how can you make sure your company stands out?
Here’s how. By tapping into another major component of the consumer’s attention span and purchase decision. You can do it through emotions.
To learn what makes emotional marketing so powerful and how you can leverage it to connect with your audience and encourage them to act, read the full article at HubSpot.com.
- 18 Sep
7 Scientifically Proven Ways to Get More Clicks on Your Content
As marketers, before we can create interest and compel action, we must get our audience’s attention. And when it comes to content, that’s the job of the headline copy, which can take many forms. It can be the subject line of an email. It can be the title of an article or press release. Or, it can even be the first sentence of hand-written note.
The headline is the most important sentence on the page
“On average, five times as many people read the headline as read the body copy,” said David Ogilvy, the Father of Modern Advertising. “When you have written your headline, you have spent eighty cents out of your dollar.” Point being, make your first words good. Make them so good — so relevant and valuable — that they can’t be ignored.
This is the only way to ensure that the rest of your message gets consumed. But, how to make your first words too good to ignore? To learn how, read the full article at HubSpot.com.