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- 17 Apr
Nine Types of Video to Help You Close Sales
In just a short time, video marketing has evolved. It has now become one of the most important selling tools in your marketing tool-belt. And this is not only because it’s an effective way to deliver a message but also because it allows you to really connect with your audience. And all in just a few seconds.
How Can Video Help Your Sales?
It has been shown that videos help customers’ decision to purchase a product. In fact, 64% say they are more likely to buy a product online after watching a video. That’s why videos are the type of content with the best ROI. And that is why marketers are including videos in their digital strategies.
To get the most out of your video investment, here’s how to create the right types of video for each stage of the buyer’s journey at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 16 Apr
14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions
by Bob Oord
For a long time, B2B marketers assumed that business decisions were based primarily on rational motivations. The prevailing logic was that emotion was an exclusive territory for B2C marketers. However, it’s becoming increasingly apparent that emotion plays an important role in B2B as well.Feel or Think? They are not Mutually Exclusive
Emotion and reason are two human traits. And together, sometimes in agreement, but sometimes in conflict, lead to decisions. It’s not one or the other, black or white. And, after all, humans are what you are selling to even in a B2B transaction. And, so even in B2B marketing, different emotions trigger different behavior.
So, to influence buying decisions, you can consider the following 14 marketing tactics at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 14 Apr
5 Essential Steps to Success in Social Media Marketing
from Jeff Bullas’s Blog
Research tells us that social media currently accounts for 27 percent of all time spent online. That is a huge chunk of time that you can be seen by your future customers. And as a result, it has become a popular way for customers to discover and research brands.Social Media is a Great Way for Marketers to Reach Potential Customers
This is born out by the fact that 93 percent of marketers currently say they use social media for business. And in 2013 there was a surge in popularity of new networks like Pinterest, Vine, and Instagram.
But before your businesses jump into social media, here are the five essential steps to success in social media marketing on Jeff Bullas’s Blog.
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- 13 Apr
Google Search Trends: How Results Pages Are Evolving
by Ayaz Nanji
To successfully market and get the results that your business needs, you need digital marketing. And, a huge part of digital today is search marketing. But, to find success, you need to understand how your buyers are using search and how they search. And, even more importantly, you need to know how the results are being shown to them.Enter SERP . . . The “Show Me” State of the Digital Kingdom
According to recent research from Searchmetrics, the days of initial Google SERPs including organic results are long past. And, currently, most initial Google Search Engine Results pages (SERPs) now include a mix. But, now results are a blend of some classic organic results and Universal Search elements.
To see the data and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 12 Apr
Get Web Traffic Without Relying on Google – or Spending a Dime
by Neil Patel
As of this month, Google had almost 75% of the search engine market share. And that means that far more people are looking for information on Google than on any other search engine. So, if you have a new website, you should be putting most of your energy into ranking on Google, right?
That May Not be the Best Way
There’s no doubt that Google is a big player when it comes to generating web traffic and that AdWords can help you get where you want to go – fast. But not everyone who is just starting out can afford to go all in on AdWords.
So, how do you get website traffic without relying on Google? Believe it or not, it’s possible. And you can even do it for free. And to learn how, read the full article at KISSmetrics.com
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- 11 Apr
5 Ways the GDPR Will Impact Your Facebook Ads
by Allen Finn
If you’re based – or advertise to customers – in Europe, you need to be familiar with the General Data Protection Regulation (GDPR). And, since Facebook is one of the world’s most popular advertising platforms, they felt it necessary to address this issue.When in Doubt, Print it Out . . . Or at Least, Publish it
So, they put together a release regarding how advertisers can use their data moving forward. And, more importantly, how these sweeping protections will impact the way we use Facebook. These changes will even impact how we create audiences, store data, and target prospects.
To learn about Facebook’s latest release regarding GDPR compliance and, most notably, what it means for the 3 million-plus businesses that advertise on Facebook read the full article at WordStream.com
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- 10 Apr
Forecast Indicates Mobile to be the Engine of Worldwide Ad Spending Growth
In their latest forecast, Zenith Media predicts latest forecast [pdf] that global ad spending will increase by 4.6% this year. And, according to their report, it will reach over US $5 billion. This represents an upward revision from the previous forecast of 4.1% that, at the time, marked the largest quarterly upgrade in 7 years.One Thing’s for Sure – Mobile Leads
The one thing that stands-out in this study, is that mobile is leading this trend. And it can be sees as the primary engine of ad spending growth over the next three years. In fact, Zenith predicts that mobile will contribute $72.6 billion to the global ad economy between 2017 and 2020. That’s actually more than the total amount of new money ($71.8 billion) to be invested in advertising over that time span!
How is that possible? To learn how and to see the original report, read the full article at MarketingCharts.com
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- 09 Apr
LinkedIn for Business: 9 Unfailing Ways to Connect with Ideal Clients
by Disha Dinesh
By now, you have probably come to realize that if you want to succeed in business, you need to leverage the power of LinkedIn. After all, LinkedIn could connect you to future customers. And yet you need to ask yourself, how many of your current customers are converted LinkedIn leads?If your answer is a few or none, you have probably not started to unlock the full potential of your LinkedIn presence.
Everyone Who Matters to Your Business is Already There, So You Should Be Too
In all likelihood, everyone important to you business is available and accessible on LinkedIn. With the right idea for content and the right outreach strategies, you can make invaluable connections on LinkedIn that can help you generate substantial revenue. But how? And, where to start? How about reading the full article from our friends at DrumUp
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- 07 Apr
14 Non-traditional Marketing Methods
from Forbs.com
Increasing the brand awareness of your business is the goal of every communications professional. You use content, influencers, social media and virtually every other tool available to you. But have you stopped to think outside the box?Don’t Forget, It’s All In Their Mind . . .
With your brand identity living in your customers’ minds, you need to consider innovative ways to grab their attention and align their thought process with yours. You need to attract loyal customers. You need to develop fans that choose your business over your competitors. And, most of all, you need a standout idea can make all the difference when it comes to consumer brand choice.
So, from experiential marketing to doing something quirky, learn the 14 less traditional marketing channels, read the full article at Forbs.com
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- 06 Apr
How Frequently Do People Use Social Platforms?
from Marketing Charts.com
If you are using social media as one of your core marketing venues, then this is an important finding. Especially given the recent bad press about social media and user-data privacy. But even with the increasing concerns, about 7 in 10 American adults are still on their social media accounts.Usage is Down, But Not Out
A percentage reported being online “almost constantly” (26%) or “several times a day” (43%). This, according to recent data from the Pew Research Center. And, as it turns out, many of those are still spending their online time visiting social media platforms. This, from two companion studies from the Pew Research Center and from Reuters.
Each study looked at several social platforms to measure the frequency with which they’re being used. To see the data, charts and insights and for an opportunity to access the original report, read the full article at MarketingCharts.com
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- 05 Apr
8 Most Common B2B Marketing Mistakes
by Bob Bly
B2B marketing mistakes can kill campaigns and response rates. These B2B business busters are usually made by two kinds of marketers.Let’s start with the “conscious uneducated”
An “uneducated” marketer is one who does not know the fundamentals of direct response marketing. “Conscious” means that, to their credit, they know that they don’t know. And that, at least is a good thing. However, the worst kind of marketer to be is an “unconscious uneducated” marketer. Not only do they know direct marketing basics, they don’t even know what they don’t know.
Both of these groups repeatedly make these eight common B2B marketing mistakes, and here’s how you can avoid them, on TargetMarketing.com
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- 04 Apr
8 Common Facebook Ad Myths, Debunked
by Asi Dayan
Advertising on Facebook is definitely among the best ways to get website traffic and acquire users. It’s simple, straight forward and absolutely anyone can do it.
Not True. . . . Myth. . . . Fake News . . . Well, you get the idea
Among the tons of posts, videos and eBooks about Facebook ads, most are useful. But, having spent over $3M on Facebook ads for various companies in different business types, I can say that some of the common beliefs about Facebook ads are simply myths. They turn out to be totally untrue and yet they persist.
Here are the eight most common myths about Facebook advertising that you should stop believing immediately at at WordStream.com
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- 03 Apr
A 10-Step Checklist to Launch a SaaS Business With a Bang
Launching a SaaS business takes a lot of hard work and determination. Many entrepreneurs feel that it is only about getting the product out the door. But, unless you’re an experienced entrepreneur, this approach can be quite disappointing. And actually be the first step to fail.
So, You Still Want to launch a SaaS business?
You launch your SaaS product and hope to get a few signups every day. Days turn into weeks, and you don’t find anyone coming. What gives? You need to realize that your product is only part of the puzzle. There are quite a few things to sort out before you take your product to market.
To learn all about the 10 things to take care of before you launch a SaaS business, read the full article at Jeffbullas’s Blog.
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- 02 Apr
14 Ways to Get Free Advertising for Your Business
When you work at a small business with a limited budget, there probably isn’t a huge advertising budget. It’s not really possible to shell out $340,000 for a 30-second TV commercial. Or to spend $10,000 for an email marketing campaign.When Your Budget Dictates How Many People Your Business Can Reach
Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays. In fact, we suggest some of these methods regardless of your budget.
To help you spread the word about your business without breaking the bank, here are 14 ways to get advertising for free. To see them all, read the full article on Ways to Get Free Advertising at HubSpot.com
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- 31 Mar
Getting to Know Gen Z: Their Beliefs, Preferences, and Behaviors
by Ayaz Nanji
There is significant value for marketers to be able to gain insights into their markets. That goes without saying. But, when you can segment your market into behavioral groupings, you can gain even deeper and actual actionable insights into your target customers.Yes, There is Such a Thing as Generation Gap
It seems that when we break our markets into generational groupings by age, we begin to notice variances in behaviors, attitudes and preferences. That is one reason that there is so much attention paid to generational marketing. It is also why we break down the different generations into groupings.
As You Probably Already Know
Market researchers have broken them down into four major groups. First are the Baby Boomers, presently aged 52-70. Then there is Gen X, age 36-51 and Millennials, age 20-35. And, Gen Z, age 15-19. Each of these groupings have their own ‘identity’, behaviors and preferences.
As an example, Americans age 15-19, Gen Z, are more likely than older consumers to believe success comes from hard work. They are apt to care about identity-based issues. And they tend to value ads that showcase real people, and to use visual-first social networks. This is according to recent research from Barkley and FutureCast.
To see some of the insights into Gen Z, and to access the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 30 Mar
The Marketer’s Guide to YouTube
by Neil Patel
If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet. With over a billion users it has virtually no competitors. And consumers are increasingly spending more time watching more online videos.It’s no wonder companies are putting more of their ad dollars into digital video advertising
But the good news for you is that you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention. And you’ll get the eyeballs that you need to drive customer acquisition through YouTube.
Success on YouTube comes with time and practice. And here’s how to do just that at WordStream.com
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- 29 Mar
5 Proven Social Media Engagement Strategies for 2018
In the world of social media marketing, the word “engagement” gets thrown around a lot. But few brands actually know how to achieve it. Brands might pursue the low-effort game. They may try to engage with tweeting, ‘gramming, feeding Facebook, and Linkedin-ing updates about products, services, and educational content. However, they see little engagement.Engagement is Like a Box of Chocolates
But with engagement, you are never really sure of what you are going to get. And, engagement just isn’t easy to produce. You have to be, well, engaging. And, in your business niche, the “like my page” approach probably isn’t going to be effective as you’d like.
However, there are a number of strategies that can be leveraged to help with your social media engagement. To learn 5 ideas that could make you a force to be reckoned with, read the full article at HubSpot.com
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- 28 Mar
How to Create Viral Social Media Marketing Campaigns to Promote Your Business
from DrumUp
Face it, we are addicted to our devices. If you are like most, you probably check our smartphones on average 150 times a day. In fact, it is probably the first things you do in the morning. And it’s one of the last we check before going to sleep. We take them with us constantly and everywhere. This means that our social media profiles tag along, too.They’re all Just The Same, . . . Only Different
And, knowing how different platforms work and scope of their socializing abilities is the key to using them as marketing tools. They can give you an opportunity to target very specific audience. And to add to the confusion, every social media platform has its own demographics.
But, social media marketing is not only about knowing all the platforms there are. It takes carefully designed campaigns to go viral with promoting your business. So, to learn How to Create Viral Social Media Marketing Campaigns to Promote Your Business, read the full article at DrumUp
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- 27 Mar
Blockchain 101: What Digital Marketers Should Know
By now, you have probably heard the term “Blockchain.” And you may have even know some of how it works. But you may not know. Butlockchain is something that is potentially poised to fundamentally alter marketing as we know it today.
First Things First – What Blockchain is Not
Blockchain is not cryptocurrency. Nor is it synonymous with Bitcoin. It is a process. And is the technology that enables cryptocurrency to exist. Essentially, it records cryptographically bound transactions between peer-to-peer networks.
And, let’s face it. Blockchain is here to stay. So it’s probably time to truly understand its scope and impact on our marketing. To learn more, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 26 Mar
Making your Facebook Ads Work for Your Business
Many “serious” businesses dismiss Facebook advertising. They think they understand the audience, and it feels too frivolous for the work they do or what they sell. Some think that the Facebook ad platform is still an unproven quantity. Now, we’re not going to suggest that Facebook ads are for every organization. No medium is. But if you’ve dismissed it without doing your homework, you may be missing a huge opportunity.Even With all it’s Flaws, It’s Huge
More than 1.4 billion people use Facebook to connect with the people, events, and topics that matter to them. But the beautiful thing about Facebook advertising is the precision of their targeting. If you want to talk to all 1.4 billion users, you can. If you want to talk to the people within a single zip code or even a certain radius of your business, you can do that too.
So, if you’re thinking or if you convinced that you need to use Facebook ads, there are some ways to make it work even harder for you. To learn some quick points, read the full article at McLellan Marketing Group.
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