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- 19 Feb
In-Person Events Ranked #1 Among B2B Demand Generation Tactics
from MarketingCharts.com
Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report [original report online], in-person events lead the pack among demand gen tactics for B2B marketers.Event Marketing Best for Top-of-Funnel Engagement
More than three-quarters of survey participants named in-person events as their most successful top of the funnel engagement tactic. And marketers are increasingly seeing the value in events. So, now are investing in technology to aid in this tactic. Previous research has shown that most event marketers believe technology was contributing to increased leads at events.
Interested in learning more? The Read The Full Article at MarketingCharts.com to see more of the data, gain additional insights and to link to the original study.
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- 18 Feb
The Ultimate Guide to Relationship Marketing
There is power in relationship marketing. By now, that should be a given. But, it all starts by offering customers unparalleled levels of service. And, rewarding long-term customers.Its all about demonstrating a true desire to cultivate a deeper relationship with your audience. And done right, it can mean spending less acquiring new customers. Then, its existing customers that are doing the heavy-lifting for you.
But What is Relationship Marketing?
Relationship marketing is a different type of marketing. It’s one that focuses on cultivating a relationship with customers that is deeper and more meaningful. It is designed to ensure long-term satisfaction and brand loyalty. And, it’s focus is on delighting your customers for the long-haul.
So, let’s take a look at some relationship marketing examples. And then explore how you can implement a strong relationship marketing strategy in the full article at HubSpot.com
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- 16 Feb
How People Want to Engage with Brands on Social Media
from MarketingCharts.com
Social media often gets a bad rap. Most notably, this comes for its contribution to the spread of false information and the misuse of user data. But despite this, even with all the negativity surrounding it, Sprout Social reports [download page] that the majority of consumers they interviewed still believe that social media has the ability to connect people.Social Media is Really All About the Conversation
And, it’s not just people connecting with each other that makes social media powerful. Social is also seen as a top channel for brands to connect with consumers. Consumers like when brands listen to them. And part of listening means interacting and exhibiting behaviors that facilitate and encourage connections.
To see all of the data and added insights, read the full article at MarketingCharts.com
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- 15 Feb
The Worst SEO Mistake You Can Make: Ignoring Content Distribution
Content marketing has been proven time and time again. But merely producing content doesn’t guarantee business or even marketing success. After all, there’s already too much content being produced.How Can You Break Through This Content Overload?
Considering all the content is being produced, what can be done? Well, according to Moz, Kissmetrics, and Neil Patel, the answer is content distribution. This refers to the process of promoting content across paid or free channels. According to them, this help to increase your content reach. It can boost engagement, improve your SEO and grow organic traffic.
But where to start? And how to implement it for your content marketing? To find out, read the full article at MarketingProfs.com
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- 14 Feb
How Important Are Online Reviews for Local Businesses?
by Ayaz Nanji
Being in business has become an increasingly complex proposition. Whether you’re a small local shop or a regional manufacturer, because of the internet, your business life has changed. One of the newer and more complex ‘moving parts’ of this complexity are online reviews.And that’s because consumers, especially younger ones, are becoming increasingly reliant on online reviews. According to recent research from BrightLocal, more and more consumers rely upon those reviews to assess local businesses. In fact, some 86% of respondents say they read the online reviews of local businesse
To see all more insights and to download a copy of the original report, read the full article at MarketingProfs.com
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- 13 Feb
The Ultimate Guide to Crowdsourcing
by Clifford Chi
Crowdsourcing. You’ve probably heard the phrase but wondered what it is. Or you may have read about some uses but didnt quite think that it was a business tactic you could use.So, What is Crowdsourcing?
When businesses crowdsource, they ask the public for ideas, information, and opinions to help them craft better products and services. By crowdsourcing, companies can tap into a huge group of people’s expertise and skill sets.
And, How Does it Work?
As an example, companies can also crowdsource on social media. They can use this to gauge people’s opinion on their new product releases or updates. So to help you fully grasp the concept of crowdsourcing, here are some concrete examples of the practice in action at HubSpot.com
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- 12 Feb
5 Infographics to Teach You How to Easily Make Infographics in PowerPoint
by Erik Devaney
Don’t belive the headlines over the past several years proclaiming “infographics are dead.” Actually, infographics are alive and well. In fact, as of 2018, the use of infographics among B2B marketers has increased. And, this was the most of any in the last four years, now at 65%.According to John Medina, adding an image to written content can increase the retention of that information by 55%. Wow! But how can those who don’t necessarily have a design background, or the budget to hire a designer create professional-looking infographics?
Here’s a Little Secret: Use the Software You Probably Already Have
That’s right, PowerPoint can be your best friend when it comes to visual content creation. And to help you get started, the active minds over at HubSpot have some great advice plus templates you can download and use for free. So, read the full article and get your free templates at HubSpot.com
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- 11 Feb
Insider Tips For Increasing Your LinkedIn Leads
Social media has revolutionized the way people meet and create new networks. And while Facebook, Twitter, and Instagram boast billions of combined users, LinkedIn is special in its kind of demographic and appeal.According to Hubspot, LinkedIn is the best social media site for generating leads. It boasts a conversion rate of almost 2.74% for visitors-to-leads. That compares to less than 1% for Facebook and Twitter. And with over 500 million global users and 3 million users getting 9 billion weekly impressions, LinkedIn leads. It is one of the best ways to get connections in your industry, or acquire new customers for your business.
So, armed with this information you simply can’t afford to ignore LinkedIn. And if you’re seeking professional mileage, here are 9 great tips to increase your connections, leads, and conversions on LinkedIn on Jeffbullas’s Blog.
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- 09 Feb
Some Great Tips for Optimizing Your LinkedIn Presence
For many people, the bulk of their LinkedIn activity is the digital equivalent of collecting a pile of business cards. But those with the savvy to turn their LinkedIn profile into a resource for visitors will make meaningful—and profitable—connections.
It’s Simple: Make Your LinkedIn Presence a Useful Resource, And Connect
LinkedIn can be an incredibly valuable resource for B2B marketers. It seems that 74% of respondents to Chief Marketer’s annual B2B Outlook Survey indicated that LinkedIn works. They said LinkedIn was their most effective social channel for B2B marketing. And that outpaced other channels such as Facebook, Twitter, Instagram and even YouTube.
But it all takes work to achieve success on LinkedIn. In this piece, Patrick King, founder/CEO of Manassas, VA-based marketing agency Imagine offers nine tips for improving your LinkedIn presence, both as an individual and a brand. And, to learn what they are and how you can use them to Optimize Your LinkedIn Presence, read the full article on Chief Marketer.
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- 08 Feb
How Neuromarketing Could Revolutionize Marketing
by Clifford Chi
With the rise of digital media, the entire marketing landscape has shifted. One advantage over ‘traditional marketing’ is the ability to measure a campaign’s performance. But even with all of these metrics, we still can’t measure what is arguably the most crucial indicator of a campaign’s performance. And that is emotional resonance. But what if we could actually measure emotional resonance?This is Where Neuromarketing Comes In
Neuromarketing is a blend of neuroscience and marketing designed to help brands gauge the emotional resonance of their current and future marketing campaigns. And even though we live in an age of data overload, where you can measure almost anything, we still are still not able to accurately gauge the most important element of your marketing campaign — its ability to make your audience feel something.
Fortunately, the neuromarketing space is rapidly evolving, and its technology is becoming more affordable and practical for marketers. And, hopefully leading to its mainstream use tomorrow. To learn how this can impact your marketing, read the full article at HubSpot.com
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- 07 Feb
4 Eye-Opening LinkedIn Video Marketing Trends You Need To Know
This is no no fluke. Video is becoming more prevalent on LinkedIn. Throughout 2018, LinkedIn ushered in a suite of changes that made video content a first-class citizen. And it’s becoming increasingly obvious that LinkedIn is really pushing and rewarding B2B video content on their platform.What Trends Can We Expect From Savvy B2B Marketers?
For one, throughout this year, video will become more and more common on LinkedIn. Now, creating quality content aligned with your goals has never been easier on LinkedIn. And there are some significant trends that you can expect from this shifting dynamic on the platform.
To see the latest video trends that we can expect from savvy B2B marketers on LinkedIn, read the full article on Jeffbullas’s Blog.
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- 06 Feb
The Psychology Behind Viral Marketing Videos
by Clifford Chi
In 2007, brothers Chip and Death Heath rose to prominance. They did that when their book Made to Stick: Why Some Ideas Survive and Others Die climbed to the top of both The New York Times and Wall Street Journal bestseller lists.
Their book was able to achieve this level of success because it taught their model for making ideas “sticky”. Or, in other words, how to make ideas digestible, memorable, and compelling, something we all want to do in our marketing. But, their ideas also explain a lot about the psychology behind what makes a marketing video go viral.
The Heath Brothers noticed that a “sticky” idea usually follows six principles. And by applying these principles to our marketing videos, they will become that ‘golden ticket’ to the viral video hall of fame. And to see some examples of how this works and some tips on how you can use them, read the full article at HubSpot.com
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- 05 Feb
Should your brand be on Instagram? Or Not?
According to the Instagram Marketing 2019 Trends and Benchmarks report, there are over 1 billion users on Instagram. And about 80% of those accounts are personal accounts. 51% of Instagram users access the platform at least once a day and the average user has over 600 followers and follows over 350 accounts.Simply on the basis of these numbers, your first thought is that it would make a great place for your business to be, right? And, there’s a huge opportunity for brands to create business accounts and interact with a highly engaged audience.
It’s an active channel and has deeply engaged users. But what kind of content makes sense for the channel? To find out, read the full article at McLellan Marketing Group Blog.
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- 04 Feb
Unleash the Power of Video Marketing for Your Business
by Mike Osborne
We all know that Creating online content is one of the best ways of reaching customers and improving visibility. And that’s because it simply works.
And you probably already have a social media presence on Facebook or Twitter, and possibly a blog as well. But if you really want to reach your target audience effectively and create an impression of your brand that lasts, you need to be using videos.
Video marketing has proven itself to be one of the most powerful methods of brand promotion there is. And here’s a look at why and how you can use it to your advantage at MarketingProfs.com
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- 02 Feb
The Importance of Using Social Media in B2B Advertising
Most marketers are aware of the value of social networks in B2C campaigns. However, they often overlook social media as a useful part in B2B advertising. But, dispelling the myth that social media cannot be a utility for B2B advertisers starts with understanding the role social plays.
Facebook, Instagram Twitter, YouTube and LinkedIn Too?
Each social media platform has a place and purpose in B2B brand building. After all, business decision-makers have social lives and social accounts, too. We can assume that users may not immediately be in a business mindset when using Facebook or Instagram. But, with tailored content that serves as an introduction can unobtrusively spark interest.
Now, to learn how to do that, read the full article at TargetMarketingMag.com
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- 01 Feb
So What’s the Typical B2B Sales Cycle Length?
from Marketing Charts
It’s commonly assumed that generating B2B leads is primarily a marketing responsibility. However, data stretching back to 2014 and published in a new report [download page] from CSO Insights, a division of Miller Heiman Group, reveals some great insights that can be applied to improve your sales cycle.But, How Long Do B2B Deals Take to Close?
But, exactly how long is the typical sales cycle is for new and existing customers. The study results indicate that three-quarters of B2B sales to new customers take at least 4 months to close, with almost half taking 7 months or more. Now that may not seem very surprising. But, the sales cycles for existing customers are considerably shorter. For existing customers, 60% of all deals closing in 3 months or less. And more than 1 in 5 take less than a month to be signed off.
To see more of the data, insights and charts, read the full article at MarketingCharts.com.
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- 31 Jan
6 Cognitive Biases You Can Exploit to Boost Sales
As human beings, we tend to think we are perfectly rational beings. But, in reality we aren’t. At least that’s what decades of cognitive research has shown. And that research has shown that simple, seemingly innocent tweaks can significantly influence the choices that consumers make.These simple tweaks can significantly influence decisions thanks to cognitive biases.
Scientifically Speaking
Cognitive biases are common mistakes in reasoning that occur when we value perception or beliefs over reality. And some of these cognitive biases are common enough that you can count on them to influence consumer behavior, and even include them in your marketing strategy.
To get you started, here are six cognitive biases that you can use in your marketing strategy to boost sales at WordStream.com
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- 30 Jan
The State of Digital: Post Length and Publishing Frequency Trends
by Ayaz Nanji
Today, authors are writing longer posts and spending more time crafting pieces than in years past. This is according to recent research from Orbit Media.Early in the evolution of online writing, the standard was to keep articles as brief as possible. Typically, the range that was considered a “best practice” was between 500 to 1, 000 words. But, the proportion of bloggers who typically write posts under 500 words has steadily declined since 2014. And this has happened at the same time as posts longer than 1,000 words has steadily increased.
The see the trend data, to download the original report and see more insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
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- 29 Jan
Five Email Trends and Best-Practices for 2019
by Eric Wanata
Email marketing has changed significantly over the past few years in particular. But, it is still one of the most effective marketing channels we have. And for email marketers, the future is bright. But, there are some important trends and emerging best-practices that we need to be aware of and begin to use.
Mobile May Be the 500-Pound Gorilla, But . . .
One example is the fact that at least half of emails are now being read on mobile. But that doesn’t mean email on the desktop is dead. In B2B, in particular, only 35% of users check email on mobile compared with 59% for personal email.
To learn about the full list of trends and best-practices, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
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- 28 Jan
6 Often Overlooked Optimizations to Increase Your PPC Conversion Rate
by Athena Pham
For most, we all know that in the paid search world, you learn by testing. You test your CTAs, your ad copy, your images. You test your headlines, your placements, and even your keywords.
And with all that testing, it’s easy to begin to think you’ve tried, well, everything to improve performance and increase conversion rates. But, don’t worry, you really haven’t.
Whether you’re a business owner trying to grow your business, an account manager looking for new strategies, or a PPC specialist exploring tricks to have powerful campaigns, there are six often-overlooked optimizations that can increase your PPC conversion rate. See them all at WordStream.com
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