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- 03 May
User Engagement: The Most Important Metric You Aren’t Tracking for Your SaaS Business (and how to do so)
Whether you run a light, freemium prosumer app; or a heavy, enterprise B2B app – the success of your business is dependent on the engagement level of your user base. And this is simply because the business model of SaaS is based on retention.
User Engagement is the Lifeblood of Every SaaS Business
SaaS business success is not simply about acquisition. Oh, you can sign-up as many customers as you want. But if they all leave after a month – you lose. The entire SaaS business model breaks without retention. And engaged users stick around for a long, long time. Unengaged users don’t.
So, without an engaged user base, you don’t have retention. Without retention, you don’t have a business. And, that may be the most important metric for your SaaS success and here is how to begin to track and own it at KISSmetrics.com
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- 02 May
What is a Facebook Pixel? [An Easy Guide]
by Clifford Chi
A few months back, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant was going to overhaul its algorithm once again. This time, to give users more opportunities to engage with their friends and family and less with brands. This meant a flattening of their organic reach more than ever before.The Sky is Falling! The Sky is Falling!
As is the typical case with any change, panic ensued. Marketers around the globe were in panic. But, it has turned out that the Facebook pixel is marketing’s best friend. It is extremely powerful because it shows you how successful your Facebook advertising campaigns actually are. And it helps you reach new, relevant audiences.
And, so, if you want to optimize your Facebook advertising strategy, you need to be taking advantage of it. Read on to learn what exactly a Facebook pixel is, its capabilities, and how to create one today at HubSpot.com
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- 01 May
How B2B Buyers Engage With Content: 4 Insights
from MarketingCharts.com
It seems that half of B2B buyers now say that they rely more on content to research and make purchase decisions. And most are placing a higher emphasis on the trustworthiness of the source of the content. This according to the 2018 Content Preferences Survey Report [download available] from Demand Gen Report.Really, It All Comes Down to Trust
As buyers lean more on content for purchase decisions, they’re looking for that content to come from trustworthy sources. In fact, fully 78% say they’re placing more of an emphasis on the trustworthiness of the source. And 65% said their consumption habits have changed to prefer credible content from industry influencers.
This is an important study for any B2B marketers that rely upon content in their marketing mix. Here are 4 takeaways from the study, which is based on a survey of almost 170 B2B marketing and sales professionals at Marketing Charts
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- 30 Apr
4 Tips for Maximizing Trade Show Marketing With Digital
Live event marketing campaigns like trade shows are expensive endeavors. But, it represents a huge amount of business. In 2015 alone, U.S. trade shows as an industry generated more than $12.6 billion in revenue.
Not a High Growth Industry, But Strong None the Less
Moreover, according to Statista, nearly half of the marketers surveyed maintained their trade show budgets from 2016 to 2017. And approximately 29 percent actually increased their budgets. The question that remains though. With such a significant amount of money being allocated toward trade shows, how can marketers make that spend more effective?
One idea is to incorporate these events into their more cost-effective digital marketing campaigns to improve their overall ROI. And here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity on ChiefMarketer.com
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- 28 Apr
Five Ways to Make Your Marketing Copy a Whole Lot More Engaging
by Nick Usborne
Before the Web—a zillion years ago now—marketing copy was a one-way, broadcast affair. Companies simply pushed their promotional messages out through mass media.That’s Called Engagement Isn’t It?
And their audiences had no way to push back. But the Web changed all that, Now it’s a two-way—or multi-way—medium. And, it’s the perfect medium for marketers to truly engage with their readers and viewers. But it takes engaging content to do that. Writing better copy to do that isn’t really difficult. And it does take a reset of how you think about marketing copy.
Here are five steps to find your brand’s authentic voice and connect with customers at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 27 Apr
Seven Tips for Using Email to Build Customer Loyalty
by Yoav Vilner
Many brands put much of their marketing efforts into obtaining new customers. And understandably so. But acquisition isn’t enough. Customers who make a one-time purchase won’t necessarily come back for more. And, if you want customers to return, you have to make your brand memorable by giving them the experience they feel they deserve. Taking the extra steps to make your customers happy is the secret to making them loyal.A Happy Customer is a Loyal Customer and Money in the Bank
You can build customer loyalty in various ways, but email marketing is one of the most effective. That may sound surprising and counterintuitive to those of us who don’t like spammy marketing emails. Yet, email is the No. 1 activity on mobile phones, and strategic email marketing—done effectively—is one of the best ways to retain a loyal customer base.
Here are seven tips to make sure your email program encourages retention and loyalty at MarketingProfs.com
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- 26 Apr
Video Ad Engagement Benchmarks in 2017
from Marketing Charts.com
In spite of the growing popularity, it seems that video ad click-through rates fell last year. But, while the quantitative numbers dropped, the qualitative numbers improved for video ads.The completion and viewability rates both improved. But, at the same time, so did the fraud rate. This from a recent report from Extreme Reach data. The firm analyzed billions of video ad impressions across desktop, mobile, and connected TV from 2015 through 2017 to provide benchmarks and trends.
To see more of the data, additional insights and for a chance to review the original report, read the full article at MarketingCharts.com
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- 25 Apr
3 Tips for Using Facebook Ads to Drive Webinar Registrations
For business-to-business companies, webinars play a huge part in the buyer’s journey. And new data from ClickMeeting’s new “State of Webinars 2018” report suggests just that. It indicates that 76% of B2B buyers attend webinars in order to help them make purchasing decisions.
Where Exactly Do Webinars Fit in the Buyer Journey?
Webinars can be used at the top of your sales funnel. But most experts agree that they’re most effective in the middle of the funnel. Once your prospects have gotten to know your brand a little bit they will be more open to dedicating undivided attention to your presentation. And, that’s why Facebook’s advertising platform is such a good match for driving webinar registrations.
To learn how to use Facebook Ads to promote your next webinar, read the full article at WordStream.com
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- 24 Apr
10 Pro Tips for Running an Effective PR Campaign
A PR campaign can have a long-lasting impact on your brand’s reputation and public image. But it must be well-planned.An effective PR campaign is more than just a press release
To create a remarkably effective PR campaign, you need to take some big extra steps. When done right, your PR campaign can attract national (and positive) media attention. It can boost sales drastically. And it can create a positive relationship between your company and the public for years to come.
But what is an effective PR campaign? And, how to build one? To help you better understand and how to create success with your next PR campaign, we’ve compiled ten effective tips at HubSpot.com
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- 23 Apr
10 Ways to Make Your Content Marketing Go Viral
from Jeff Bullas’ Blog
Viral content is any piece of media that becomes wildly popular overnight. It could be a Youtube video, Facebook post, or a tweet. Or it can be almost any social media content that gets shared thousands and thousands of times.How do you send content viral?
Viral content starts to work for you on autopilot. It works by exposing your brand to a whole new audience that you probably would never quite reach organically. Now, you might think getting your content to go viral is as likely as you hitting the lottery. But nothing could be further from the truth.
If you’re looking to generate buzz for your business or if you just want your own 15 minutes of fame, continue reading on Jeff Bullas’ Blog. You learn 10 great ways to make your content marketing go viral. And not one of them involve buying a lottery ticket.
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- 21 Apr
A Bird in the Hand can be Your Golden Goose
It’s only natural. When it comes to sales and hitting your sales goals you focus on the people who have already demonstrated that they’re willing to give you money. But, it turns out they’re the most likely ones to give you even more.Consider these facts from both a Forrester Research study and a Harvard Business Review research project:
- Acquiring a new customer can cost five times more than satisfying and retaining current customers
- A 2 percent increase in customer retention has the same effect as cutting costs by 10 percent
- A 5 percent reduction in client defection can increase profits by 25-125 percent (industry specific but seriously – 25% is the low end!)
- On average, loyal customers are worth up to 10 times as much as their initial purchase
- The cost of bringing a new customer to the same level of profitability as a lost one is up to 16 times more
With that, why not put more of your focus on your existing customers? Why not make those customers and clients feel valued? To find out, read the full article at the McLellan Marketing Group Blog.
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- 20 Apr
Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know
Everyone does it. We all filter out things when we are online. And Gen Z, the up-and-coming generation filters everything in the world around them, simply because they have to. And that includes your marketing messages.There Are Good Assumptions. And There Are Bad Assumptions
For marketing, there are a number of assumptions about Gen Z. And a lot of those assumption are just plain wrong. The world is different now. And if you want to reach Gen Z, you’re going to have to rethink some of your marketing strategies.
Read the full article to explore the various ways you can shift your marketing tactics to appeal to a Gen Z audience at HubSpot.com
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- 18 Apr
3 Proven Ways Your Startup Can Get Its First 1000 Customers
by Sabih Javed
Starting a business is only the beginning. The real challenge is getting customers. And, of course, generating sales.Just Being Good, Isn’t Good Enough Any More
Your startup could have one of the best products in the market. And you could have a few thousand followers on Twitter or Facebook. But if you aren’t getting new customers, you wont be in business for long. And you cant really grow your startup overnight by reaching 100K customers, you need to stick to small achievable targets.
But the challenge for your startup, is in how you can get first 1000 customers for your startup? Here are 3 proven techniques to do so on Jeff Bullas’s Blog.
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- 17 Apr
Nine Types of Video to Help You Close Sales
In just a short time, video marketing has evolved. It has now become one of the most important selling tools in your marketing tool-belt. And this is not only because it’s an effective way to deliver a message but also because it allows you to really connect with your audience. And all in just a few seconds.
How Can Video Help Your Sales?
It has been shown that videos help customers’ decision to purchase a product. In fact, 64% say they are more likely to buy a product online after watching a video. That’s why videos are the type of content with the best ROI. And that is why marketers are including videos in their digital strategies.
To get the most out of your video investment, here’s how to create the right types of video for each stage of the buyer’s journey at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 16 Apr
14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions
by Bob Oord
For a long time, B2B marketers assumed that business decisions were based primarily on rational motivations. The prevailing logic was that emotion was an exclusive territory for B2C marketers. However, it’s becoming increasingly apparent that emotion plays an important role in B2B as well.Feel or Think? They are not Mutually Exclusive
Emotion and reason are two human traits. And together, sometimes in agreement, but sometimes in conflict, lead to decisions. It’s not one or the other, black or white. And, after all, humans are what you are selling to even in a B2B transaction. And, so even in B2B marketing, different emotions trigger different behavior.
So, to influence buying decisions, you can consider the following 14 marketing tactics at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 14 Apr
5 Essential Steps to Success in Social Media Marketing
from Jeff Bullas’s Blog
Research tells us that social media currently accounts for 27 percent of all time spent online. That is a huge chunk of time that you can be seen by your future customers. And as a result, it has become a popular way for customers to discover and research brands.Social Media is a Great Way for Marketers to Reach Potential Customers
This is born out by the fact that 93 percent of marketers currently say they use social media for business. And in 2013 there was a surge in popularity of new networks like Pinterest, Vine, and Instagram.
But before your businesses jump into social media, here are the five essential steps to success in social media marketing on Jeff Bullas’s Blog.
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- 13 Apr
Google Search Trends: How Results Pages Are Evolving
by Ayaz Nanji
To successfully market and get the results that your business needs, you need digital marketing. And, a huge part of digital today is search marketing. But, to find success, you need to understand how your buyers are using search and how they search. And, even more importantly, you need to know how the results are being shown to them.Enter SERP . . . The “Show Me” State of the Digital Kingdom
According to recent research from Searchmetrics, the days of initial Google SERPs including organic results are long past. And, currently, most initial Google Search Engine Results pages (SERPs) now include a mix. But, now results are a blend of some classic organic results and Universal Search elements.
To see the data and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 12 Apr
Get Web Traffic Without Relying on Google – or Spending a Dime
by Neil Patel
As of this month, Google had almost 75% of the search engine market share. And that means that far more people are looking for information on Google than on any other search engine. So, if you have a new website, you should be putting most of your energy into ranking on Google, right?
That May Not be the Best Way
There’s no doubt that Google is a big player when it comes to generating web traffic and that AdWords can help you get where you want to go – fast. But not everyone who is just starting out can afford to go all in on AdWords.
So, how do you get website traffic without relying on Google? Believe it or not, it’s possible. And you can even do it for free. And to learn how, read the full article at KISSmetrics.com
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- 11 Apr
5 Ways the GDPR Will Impact Your Facebook Ads
by Allen Finn
If you’re based – or advertise to customers – in Europe, you need to be familiar with the General Data Protection Regulation (GDPR). And, since Facebook is one of the world’s most popular advertising platforms, they felt it necessary to address this issue.When in Doubt, Print it Out . . . Or at Least, Publish it
So, they put together a release regarding how advertisers can use their data moving forward. And, more importantly, how these sweeping protections will impact the way we use Facebook. These changes will even impact how we create audiences, store data, and target prospects.
To learn about Facebook’s latest release regarding GDPR compliance and, most notably, what it means for the 3 million-plus businesses that advertise on Facebook read the full article at WordStream.com
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- 10 Apr
Forecast Indicates Mobile to be the Engine of Worldwide Ad Spending Growth
In their latest forecast, Zenith Media predicts latest forecast [pdf] that global ad spending will increase by 4.6% this year. And, according to their report, it will reach over US $5 billion. This represents an upward revision from the previous forecast of 4.1% that, at the time, marked the largest quarterly upgrade in 7 years.One Thing’s for Sure – Mobile Leads
The one thing that stands-out in this study, is that mobile is leading this trend. And it can be sees as the primary engine of ad spending growth over the next three years. In fact, Zenith predicts that mobile will contribute $72.6 billion to the global ad economy between 2017 and 2020. That’s actually more than the total amount of new money ($71.8 billion) to be invested in advertising over that time span!
How is that possible? To learn how and to see the original report, read the full article at MarketingCharts.com
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