- 13 May
The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails
There is a common human behavioral tendency called decisions paralysis. Simply stated, this is manifested when buyers are confronted with too many choices, the result, in most customers, is to not buy.
To Decide, Or To Not Decide. That is The Question . . .
Decision paralysis also applies to your email marketing as well. If you give your subscribers too many options, they won’t know what you want them to do or where they should click. The best advice, in that case instead, is to focus on the Rule of One. This rule essentially states that every promotion must contain four essential elements for success.
To learn more, read the full article at MarketingProfs.com
- 11 May
How to Create UTM Codes to Track Your URLs
by Ginny Mineo
A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you’re worth your salt.
You deserve your budget. And maybe you need more of it. And you deserve to dedicate time to the marketing activities that work. But, measuring the impact of your work can be tricky without the right tools. And that’s where UTM codes come in. Building UTM codes that track your campaigns’ success is the best way to prove your success. Or even where campaign adjustments need to be made.
But, What are UTM codes?
UTM codes are snippets of text added to the end of a URL to help you track website traffic when users click a link to that URL. Marketers can customize this text to match the webpage this URL is linked on, allowing them to attribute the success of that campaign to specific pieces of content. And to learn how to build your UTM codes, read the full article at HubSpot.com
- 10 May
5 Strategies to Improve PPC Lead Quality
Generating leads with PPC campaigns can be challenging. But, generating high-quality leads is even harder.
Lead generation is Not an Easy or Simple Matter
Lead generation, by it’s nature, leaves the door open for anyone to convert on the initial lead conversion stage, regardless of their actual ability to buy the end product. As a result, the quality of those leads can vary widely. And because of this, we need to develop strategies to target higher quality leads and deter unqualified users from filling out our forms.
Yep, you read that right. To shift your lead generaion into high gear, you may need to turn people away from your business. And, you will need to purposefully try to prevent people from filling out your form. Here are 5 strategies to try that we think will help you improve the quality of leads from your PPC campaigns at WordStream.com
- 09 May
The Beginner’s Guide to Facebook Messenger Ads
by Clifford Chi
Just in cases you were wondering, Facebook Messenger has a huge audience. But, what can that mean to you and your business? Well, it can mean a big opportunity.
Don’t Believe Me?
At last count, there were two billion messages on Facebook Messenger sent each month. And those were only between people and businesses. And, of those, 53% of people inidcated willingness to buy from a company they can directly message Facebook Messenger. So if you needed evidence, there it is.
But, if you need a rundown of what Facebook Messenger ads exactly are, the different types of Facebook Messenger ads you can leverage, and some of the best Facebook Messenger ads that can inspire your own, read the full article at HubSpot.com to learn all about them and to get The Beginner’s Guide to Facebook Messenger Ads.
- 08 May
The Basics of Branding in 2019: What You Need to Know
There is good news. Thanks to new technology, customers are receiving thousands of advertisements from different brands each day. But there is bad news too. And, thanks to that same technology, customers are receiving thousands of advertisements from different brands each day.
Shocking! It’s Shocking, I Tell You
With this fast and continuous communication, many brands find it hard to keep their name at the top of the mind of the customer. And most struggle to even get noticed. As and example, studies show that most customers today would not even notice if approximately 70 percent of brands ceased to exist tomorrow.
After all that advacne in technology, this year, branding will be taking a turn to the human side. While technology will stay an essential part of the interaction with customers, companies will have to create a brand that is compassionate, based on values and builds an active community. But how? And what are the trends? Well, here are five trends that will define your branding strategy and what you need to know about the Basics of Branding today, on Jeff Bullas’ Blog.
- 06 May
How to Integrate Purpose Into Your B2B Content Strategy
by Heather O
The notion that content is king has never been more valid than it is today. And that idea, that started early on as the exclusive domain of B2B companies, has even spread to the B2C mareting domain.
This doesnt mean that you do the same types of content and structure it for the same reasons as you would for a B2B market. For B2C companies to reach their buyers and provide superior customer experiences every time, they need to deliver content that’s streamlined, simple, personal and purposeful.
What the Heck is Purposeful Content?
That means that they need to understand what’s important to their buyers. Why? Because a growing number of those buyers cite shared-purpose as a reason to buy from a company. And, as a result, companies need to be clear on their corporate purpose if they are going have a strong, evolving content strategy.
But, that purpose needs to be authentic and relatable. It also needs to inspire. Social purpose can be a powerful tool for your business. But how do you find that purpose? And, how can you wield that power? To find out, read the full article at MarketingProfs.com
- 03 May
6 Super Effective Ways to Up Your Video Email Marketing Game
We all know how effective and captivating video is in marketing. According to HubSpot, 87% of businesses use video as a marketing tool in some capacity. If you are one of those marketers who has played it safe with video keeping your content limited to website landing pages and social platforms, it’s time to marry these two beautiful marketing tools.
What is video email marketing?
Video email marketing does not necessarily mean that your email receivers will be playing videos without leaving their inboxes. In fact, marketers often use video email marketing in the capacity of linking a video thumbnail image within an email to a landing page where the video lives.
While adding a video component to your email marketing workflows might seem like extra work, this post will show you that marrying video and email is worth the added effort. Before you know it, your email metrics will be going off-the-charts! So, to learn how, read the full article at WordStream.com
- 02 May
How to Create and Use Screen Recording Videos in Your Content Marketing
by Mitt Ray
If you want to take your content marketing to the next level, video is the way to go. It’s estimated that by 2022, 82% of all global traffic will be from video.
Getting Past the Fear-Factor
An easy way to venture into video content marketing is through screen recording videos. And that is because anybody can create them. Plus, you don’t even need to record yourself. All you need to do is record your screen and your voice.
So, here’s a helpful step-by-step guide on how to create and use screen recording videos in your content marketing. Read the full article on Jeff Bullas’s Blog.
- 01 May
Report: Top Digital Channels Buyers Use for Discovering New Brands
from Marketing Charts
If you have a product that is new to market, then early brand discovery is your biggest challenge. Exactly how, and where in the great digital universe, can you can recognition? Where can you get noticed and begin to gain market traction?
Well, the answer seems to be – On Social Media
According to Kantar Media, five of the top nine digital channels shoppers use to discover new brands are social media platforms. And of those, Facebook is used more than even product or brand websites for this purpose.
While social media is a key place for discovering a brand, once shoppers are further down the purchase journey, that changes. At that point social media is not as important to shoppers’ decision-making. And, it is at that point in their journey path that search is cited as chief purchase driver. And, this was borne out separately in a survey by SUMO Heavy. That report revealed that fewer than 1 in 5 (18%) adults say they have made a purchase directly through social media.
For more on these reports and additional insights into this, read the full article at MarketingCharts.com
- 30 Apr
Social Networking Platforms’ User Demographics Update 2019
from Marketing Charts
Who uses which social media platform? Now, that may seem a bit of a over simplified question. And yet, the asnwer to this question is very important. It is especially important if your marketing and sales depends upon hitting a specific demographic target on social media.
When in Doubt, Ask the Question
And that is why the Pew Research Center recently looked into that very question. Each year, they issue their update on the usage trends for social media. And what they found in this years study [view full report] is that adults in the US are still using YouTube more than any other social media.
But there was far more data and isights to this report. And what that they found, especially for those of us seeking to hit our market targets more precisely on social media, it is valuable information. To see more insights, read the full article at MarketingCharts.com
- 29 Apr
Advanced Facebook Retargeting: How to Up Your Ads Game
We know that customers seldom go to a website and purchase after their first visit. It’s even more rare for a customer to convert after clicking on just one ad. This is especially true if they’re unfamiliar with your brand or your price point is relatively high. In most cases, there’s a long journey to get customers to convert and Facebook is uniquely positioned to handle the buyer’s journey along each step in a way that other channels can’t.
A Better Audience, Not a Larger Audience is Best
Facebook’s retargeting campaigns do tend to be more expensive than targeting a cold audience. But these campaigns can help you actually reach a more responsive audience. Facebook does offer a variety of retargeting options and immersive ad units that aren’t available on other platforms. But it also boasts both a higher audience inventory and lower conversion costs. So, ultimately, retargeting on Facebook can be far more valuable to your business.
To explore advanced Facebook retargeting, Michael Stelzner recently interviewed Susan Wenograd. Susan is a Facebook ads expert, a regular columnist at Search Engine Journal, and an account director for AimClear, an integrated digital agency. To see the full interview, read the article at SocialMedia Examiner.
- 27 Apr
How to Create Response-Boosting Cold Emails
by Will Cannon
Forget what you have heard. Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale.
No Mo’ Same-O, Same-O
But the same old “tried and true” will no longer work. Now buyers expect more. They respond differently. And by using segment-specific email copy, you’re going to have a much easier time getting your prospect’s attention and enticing them to open your email.
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
- 26 Apr
Global Buying Behavior in 2019 You Need to Know
by Mimi An
The average person spends 135 minutes on social media every day. It’s where we get our news, our entertainment. And at this point, sadly, it’s a sizable chunk of our human interaction. But where exactly are those 135 minutes spent? On Facebook? Twitter? YouTube? And who is spending their time there?
To find out, in early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. They used SurveyMonkey Audience to ask over 2,700 around the globe questions on how they buy.
Turns Out, Not All Buyers Are The Same
The resulting report highlights the fascinating differences discovered in buying preferences worldwide. And if you’re a marketer or creator deciding where to focus your content efforts, the first step to success is finding the platforms with the most receptive audiences. So, keep reading to learn some of the buying trends we observed through our research at HubSpot.com
- 25 Apr
How to Share Deals & Drive Sales with Facebook Offer Ads
Looking for ways to boost your sales, online and offline? Of course, you are! And if you haven’t tested Facebook offer ads yet, let’s get you started, right here, right now.
So, Let’s Make a Deal
Facebook offer ads present a deal to entice prospects to make a purchase. These customizable, mobile-only ads are excellent for both brick-and-mortar locations and ecommerce brands. And that’s because they provide options to claim offers in-store and online.
But diving into this new, unfamiliar space may be a bit scary. So, in this article, Akvile DeFazio gives us everything we need to get started. You’ll learn how to create these ads, how to set up your campaign, and how to optimize for success. Let’s get started! Read the full article at WordStream.com
- 24 Apr
Event Marketers, Don’t Ignoring the Power of Video
by Rachel Grate
By now, there should be no question that video ads are a powerful tool. And new research shows us that this power can be extremely potent for Event Marketers.
There is Power in Video Marketing for Event Marketing
According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool.
Don’t Leave it All Sitting on the Table
Video clearly is engaging event ticket buyers. But many event marketers are too intimidated to use the medium. After all, video is one of the most daunting types of content to produce. Your skills as an event organizer may not include filming and editing a promotional video. But it’s worthwhile to learn these few basics. So, to learn what they are and how you can use them, read the full article at Marketo.com
- 23 Apr
Why Your Content Needs to Focus on Expertise and Relevant Experience
Expertise and relevant experience now matter more than price and reputation when it comes to B2B marketing. That’s not to say that your B2B prospects are making decisions with a “hang the expense!” attitude. Nor will they ignore any evidence they find of you being difficult to work with or in any way suspect.
They’re Simply Going to Focus on Expertise and Experience First
The latter two still matter, of course, but according to a recent study by Hinge Marketing, the old twin pillars of professional services buyers’ decision-making — price and reputation — have been replaced by expertise and relevant experience.
So how do you state your case in a world where buyers are ever more eager to eliminate you before they’re even willing to have a conversation with you? To find out, read the full article at TargetMarketingMag.com
- 22 Apr
Three Actionable SEO Techniques to Improve Your Website Right Now
by Matt Bassos
We have been told over and over by digital marketers that you need to be serious about SEO. Now, businesses that rely on organic search visibility for sales and conversions know the importance of SEO.
And ranking for keywords is becoming harder and more time-consuming. The complexity is increasing with each iteration of Google, Bing and Yahoo as they mold their algorithms to create a better search experience for their users.
But you can still take steps to improve your organic-search visibility. It all comes down to building the authority of your business and brand across the Web. In this article by Matt Bassos, he gives us three actions to take to ensure better SEO results, particularly if yours is a relatively new business.
So, to learn what they are and how to use them, read the full article at MarketingProfs.com
- 20 Apr
6 Fundamental Video Marketing Tips for Every Type of Skill Level
by Clifford Chi
Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms.
If a Video Drops in a Forest . . .
Resonance is the most important determinant of whether your audience will take action. And your video’s creative is the most important determinant of whether your video will resonate with your audience. So even if your video reaches a million people, if it doesn’t resonate with them, it won’t persuade anyone. It won’t help them to take your preferred action, let alone remember your brand.
With this insight in mind, let’s go over six fundamental video marketing tips that’ll help you craft videos that resonate with as many people as it reaches at HubSpot.com
- 18 Apr
2018 Metrics Show Some Email Deliverability Improvement
from Marketing Charts
According to an analysis released last year by Return Path, some 15% of US marketing emails fail to reach the inbox, Now that may seem to be bad news. But, in fact, this figure is an improvement from 2017’s rate of 23%.
Not Time to Relax Quite Yet
But that doesn’t mean that marketers can’t afford to rest on their laurels. After all, there are still some verticals that are still experiencing poorer performance. So, to address this, Return Path has once again benchmarked its data [download page].
This recent study provides a host of updated yardsticks across several metrics that can act as indicators for sender reputation. And to see some highlights across these indicators, read the full article at MarketingCharts.com