- 30 Mar
What Are Xennials? And, Do They Matter?
For the past several years, the world has been obsessed with Millennials. Employers grouse about them, marketers try to understand them, and Gen X parents hope their kids don’t become the stereotype. The general demographic cohort that we have labeled the Millennials were born between the early 80s through the early 2000s. That’s a considerable span, and as you can imagine, the people born in the 80s are experiencing life in a very different way than someone born in 1999. Enter the Xennials.
Many are now suggesting that the older Millennials (who are 30-45) are blending with the younger Gen Xers to form what has been defined as The New Adulthood or Xennials. This melded age group has more in common with each other, as opposed to either the Gen X or Millennial groups they actually fit into, based on their birth year.
This “in-between” generation has redefined what growing up looks like and it’s worth our time to learn more about this forgotten group of consumers. Xennials comprise 8% of the US population or approximately 25 million people and were typically born between 1977-1983. This group is also called the “Oregon Trail Generation” in reference to a popular computer game when they were growing up.
One of the more telling facts about this group is that they had analog childhoods and digital adulthoods. They were born without the internet but used it to find their first post-college jobs. They’re the last generation to remember using the landline phone to call their friends to make plans for the weekend.
Here are some characteristics of these New Adults:
- Many of them will never work for an employer but instead will move right into being an entrepreneur
- They marry later
- Many of them are opting out of home ownership
- International travel is a priority
- They are tech savvy but not tech absorbed
- They are very financially literate and comfortable managing their money
From a marketing perspective, what will ring true for this target audience?
Nostalgia plays well: This group invented social media, but they remember how good life was without out. They like to reminisce about the days when everyone wasn’t connected 24/7, and you still watched TV to get the day’s news. Shows like Stranger Things appeal to their fondness for the 80s, and they get credit for the resurgence in vinyl record sales and Fuller House.
The defining moment of their childhood was 9/11, so they also tend to demonstrate more patriotism and believe in the country’s resilience. Family bonding is very important to them, and they love to cook and entertain. Interestingly, they’re also most likely to pay professionals to do chores to save time, and they’re the ones who brought about the open concept trend.
They’re natural optimists: Another nickname for this generation is the “lucky generation.” They were old enough to grow up without the challenges of the digital age like cyberbullying, sexting and having their every embarrassing moment shared with the world. They grew up as the Berlin Wall fell and Apartheid ended.
They got their first job before the recession and bought their first home (if they bought one) before property prices hit the roof.
They’d rather be associated with Gen X than Millennials: There’s no bigger insult to a Xennial than to assume they’re going to behave like the stereotypical Millennial. They see themselves as very hard-working savvy investors and view their entrepreneurialism as a way of continuing the American Dream.
They straddle the tech fence: This micro-generation loves to use innovative devices that improve their life like fitness bands, smart appliances, and VR/AR headsets. But they disregard some of the more frivolous social networks like Snapchat and still subscribe to magazines and newspapers.
The post Are you forgetting the Xennials? appeared first on McLellan Marketing Group.
- 29 Mar
9 Expert Tips For Perfecting Email Open Rates
In today’s highly competitive world of online communication, every email you send competes against hundreds of other email messages at any given time. But they also are up against a dwindling attention span of subscribers. As a result, any email you send, including your marketing emails, should aim to grab a subscriber’s attention in their crowded inbox.
Great. So How Can You Do That, You Ask . . . ?
Well, first off, lets start with your subject line. If it’s not interesting enough to catch their attention in a fraction of a second, you might not have a second chance. Then, you won’t get your message across. And besides, if you regularly practice email marketing, ineffective subject lines can noticeably harm your open rates. And then, consequently your potential revenue.
But that only scratches the surface of the issues that can hinder your email marketing success. And to help you our, here are 9 Expert Tips For Perfecting Email Open Rates on Jeff Bullas’s Blog.
- 28 Mar
7 Creative Hyperlocal Marketing Strategies for Growth
by Irina Weber
The world is becoming more and more mobile. In fact, according to Google, searches on mobile devices have grown. Currently they are up by 150 percent. So, with that, it makes sense for businesses to tap into this trend. It may be time for you to begin hyperlocal marketing.
Great! What the Heck is Hyperlocal Marketing?
Hyperlocal marketing is an entirely new marketing approach. Designed for small, local business, it focuses on a smaller number of shoppers. And in a very defined and smaller area. So, it specifically targets people in highly localized and address-specific regions. Plus, it emphasizes people with a tendency to purchase locally.
And that means that hyperlocal marketing is a super targeted form of niche marketing. And you don’t need to spend money to generate inbound traffic to your local business. So, to get started, read the full article at Jeff Bullas’s Blog.
- 27 Mar
The Ultimate List of Email Marketing Stats for 2019
Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.
But your contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels — email.
You might be wondering if email is still a worthwhile marketing strategy. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.
If you’re still hesitant, keep reading — we’ve cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be.
Email marketing stats
- 93% of B2B marketers use email to distribute content.
- Active email accounts are expected to hit 5.6 billion by 2019.
- 83 percent of B2B companies use e-newsletters as part of their content marketing program.
- 40 percent of B2B marketers say email newsletters are most critical to their content marketing success.
- It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019.
- Mobile opens accounted for 46 percent of all email opens.
- 35% of business professionals check email on a mobile device.
- Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent.
- 73 percent of millennials prefer communications from businesses to come via email.
- More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
- 99% of consumers check their email every day.
- 80% of business professionals believe that email marketing increases customer retention.
- 59% of respondents say marketing emails influence their purchase decisions.
- The most opened emails relate to hobbies, with an open rate of 27.35 percent.
- >59% of marketers say email is their biggest source of ROI.
- 56% of brands using an emoji in their email subject line had a higher open rate than those that did not.
- Marketers who use segmented campaigns note as much as a 760% increase in revenue.
B2B Email Marketing Statistics
1. 93% of B2B marketers use email to distribute content. (Content Marketing Institute, 2017)
2. Active email accounts are expected to hit 5.6 billion by 2019. (Statista, 2018)
3. 83 percent of B2B companies use enewsletters as part of their content marketing program. (Imaginepub.com, 2017)
4. 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. (Content Marketing Institute, 2017)
5. It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019. (Statista, 2019)
Mobile Email Marketing Statistics
6. Mobile opens accounted for 46 percent of all email opens. (Litmus.com, 2018)
7. 35% of business professionals check email on a mobile device. (Convince & Convert, 2018)
8. Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent (Campaign Monitor, 2018)
Demographic Email Marketing Statistics
9. 73 percent of millennials prefer communications from businesses to come via email. (Adestra, 2016)
10. More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands (Campaign Monitor, 2017).
11. 99% of consumers check their email every day. (DMA Insights, 2017)
B2C Email Marketing Statistics
12. 80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)
13. 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)
14. The most opened emails relate to hobbies, with an open rate of 27.35 percent. (MailChimp, 2018)
15. 59% of marketers say email is their biggest source of ROI. (Emma, 2018)
Email Marketing Best Practices Statistics
16. 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Forbes, 2017)
17. Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)
- 26 Mar
How to Convert With Psychology: 4 Design Levers To Pull
by Tyson Quick
Users, visitors, prospects, leads, and customers. What do all these words have in common? Well, simply put, they’re how marketers classify the people who engage with their brand. And yet, as they tend to lump them together in analytics dashboards, it’s easy to forget that they’re just like you and me.
Human Needs and Desires Create Demand for Your Business
After all, it is those human needs and desires that your product or service aims to fulfill. But, in order to fulfill these needs and desires, your business needs more than just a good product. In todays digital world you also need a solid grasp of design. And fortunately, when you optimize your website design for conversion, you can leverage psychology everywhere. You can do it with colors and numbers, shapes and taglines, and even the serifs of letters.
And knowing how psychology and design intersect is key to guiding prospects toward conversion. So to learn the four foundational principles that will help you marry psychology with design, as well as some little-known phenomena that can give you an edge in your design and conversion rate optimization efforts, read the full article at HubSpot.com
- 25 Mar
B2B Customer Experience: Why It Matters and Where to Start
Customer experience matters. And it does so to the tune of $1 billion a year for SaaS-based companies alone. And most CMOs know customer experience matters. But sadly, only 57% of them report marginal customer experience impact.
Good or Bad, Customer Experience Impacts Your Business’ Bottom Line
In support of that proposition is a recent study from the Temkin Group. They found that when faced with a positive customer experience customers actually spend more. They also found that 86% of buyers are willing to pay more for a great customer experience. And that 73% of buyers point to customer experience as an important factor in purchasing decisions. Plus they discovered that 65% of buyers find a positive experience with a brand to be more influential than great advertising.
So, customer service matters. We have long accepted that principle in B2C. But today it is even more important for B2B companies. And to learn exactly where to start, read the full article at Heinze Marketing’s Blog
- 23 Mar
What Are The Most Effective Email Re-Engagement Campaigns?
from Marketing Charts
Inspite of all the proclomations to the contrary, email remains the go-to marketing channel for many organizations. And that is with good reason. Study after study show that a vast majority of consumers prefer email for brand communications. And current projections indicating that by 2021, there will be more than 4.1 billion email users worldwide.
So, clearly, organizations must prioritize email to maintain its effectiveness. But simply becuase we have documented proof that email has worked well, doesnt mean it continues. As example, we know that engagement remains the key to getting email into subscriber inboxes. However, now we need to know exactly what it is that drives this critical factor in email success.
And that is exactly what this latest Return Path report [download page] looks into. Even with a high rate of effectiveness, marketers still must deal with inactive email subscribers. But more than half of respondents said they do not actively try to re-engage inactive subscribers. And of those who do create targeted campaigns for re-engagement, they reveealed that the path to re-engagement worked best with free resource offers.
To see more of the data, additional insights and to download the original report, read the full article at MarketingCharts.com
- 21 Mar
How to Keep Your Email Marketing Strategy Relevant to Millennials
It is important to reach your customers through more than one channel. That is an undisputed fact. But, if you market to Millennials, you probably think they are more likely to engage with an Instagram post or a Facebook ad than email.
If That’s What You Think, You’re Missing Out
Don’t be fooled. Email marketing, when it’s done correctly, still holds sway for brands. And of you want to maintain customer relationships, engage audiences, or make sales, email works. This holds even in an era of the rise of social media and search engine marketing. Email is still a highly effective and popular marketing tool, even with Millennials.
In fact, according to studies, 61% of consumers overall enjoy receiving promotional emails weekly. But how can businesses use emails effectively to market to the most tech-savvy group out there. How can it reach Millennials? To find out, read the full article at MarketingProfs.com
- 20 Mar
10 Proven Content Promotion Strategies To Get More Traffic To Your Website
We’ve all heard it before, content is king. And most successful brands are already validating that statment. That is evidenced by the flow of unique and powerful content marketing campaigns. And really, there’s no wonder why they do it.
So Why Do They Do That? Becuase It Works
Research tells us that content marketing costs 62% less than traditional advertising channels. Additionally, it provides three-times as many results in terms of traffic and leads. And, as another study from Curata points out, 74% of companies say that content marketing is enhancing the quality and increasing the quantity of leads.
So, regardless of your business type and industry, you can leverage content to improve your brand’s awareness. develop a solid brand reputation, and eventually increase your leads and sales. All with content. And in this post from Jeff Bulla’s blog, Tiffany Harper sharies 10 proven content promotion strategies to improve your business’ exposure and performance. Read the full article on Jeff Bullas’s Blog.
- 18 Mar
3 Ways To Promote Your Startup Like A Pro in 2019
Marketing is one of the biggest challenges that any startup will face. After all, when your new to the market, you’re unknown. And it’s tough to stand out from the crowd when 50 million new startups launch every year. Plus the competition is fierce.
But even if your product is top-notch, you cannot generate sales without gaining attention and then traction in the market. First, you have to let your potential customers know that you even exist and that you are an option for them. This requires dedicating resources towards promotion.
But, as a startup, that is easier said than done. You don’t have extra resources. And you probably don’t have the luxury of time to devote to promotional strategies. To help you out, here are 3 Ways To Promote Your Startup Like A Pro, starting right now. So read the full article at Jeff Bullas’s Blog to learn how you can get started.
- 15 Mar
New Report: Impact of Original B2B Content – Builds Brand Trust
A newly released report from Vennli, which surveyed 100 senior-level B2B marketers on the role content strategy plays in building brand trust. And they found that, while third-party data from respected research firms have name recognition, it didn’t do much more. In fact, they found that it doesn’t do as much to create trust as first-party, original research.
This is likely because so many companies have access to the same material. And so it doesn’t carry the same weight as original research. In fact, original research, quotes from customers and comments from industry experts are top performers. They found that those are the top three elements in content that help build B2B brand trust.
It seems that a whopping fifty-seven percent of respondents named branded content as the best tool to build B2B brand trust. But there’s more to the report and to see some additional data and insights, read the full article at Chief Marketer.
- 14 Mar
New Data: B2B Leaders Say Content Spurs Buying Processes
from Marketing Charts
Content remains one of the most effective ways of initiating the buyer’s journey. Indeed, almost half of the more than 200 B2B marketing leaders who took part in a survey by PathFactory and Heinz Marketing said that their company’s buying process was initiated by someone on their team coming across a prospective company’s content they found interesting.
Content is The Spark That Lights the Fire . . .
In terms of acting as a catalyst to the buyers’ journey ran a close second. Discovering interesting content was second only to someone vocalizing a pain point or challenge that needs to be addressed. It’s often the function of content to address these pain points. However, close to half of the survey’s respondents said that one of the biggest issues they have with the content they receive is that it isn’t relevant to their pain points or challenges.
It’s true that content marketers experience challenges when it comes to procuring and utilizing their marketing data in order to tell the right stories. So what other challenges do marketing leaders experience with content? To find out read the full article at Marketing Charts.
- 13 Mar
An Easy Guide to Social Media for Small Business
We know that people are spending more and more time on their phones. And a lot of that time is spent on social media apps. Plus we also know that social media users regularly interact with companies. And they tend to interact and engage with names they know or already do business with.
For small businesses focused on community and individual customers, this makes social media a powerful platform. It is useful for connecting directly with an audience, to build brand awareness and brand loyalty. But, even better, social media is also an effective platform for lead generation.
Social media is a free and easy tool for businesses to connect directly with people interested in their brand. But, free, easy doesn’t mean that you can just log in and start posting, though. Before that, you need to set a social media strategy. So read the full article at WordStream.com to see how you can do that.
- 12 Mar
Is Video Working? Video Ad Engagement Benchmarks in 2018
from Marketing Charts
We have ample evidence of the growing popularity and increasing use of video in marketing. In fact, video has found popularity and application at more than one point in the sales funnel. But, just because we create all of this video content, how do users respond? Is it really effective for them?
The Dials Keeps On Moving for Video in Marketing
In order to find out how effective video ads are, Extreme Research looking at a number of metrics to gauge the effectiveness and to spot some emerging trends. Their report [see the original report] looked at video ad completion, click-through and viewability rates to compile a picture of how viewers are responding. One shift they did note was the increasing impact of connected TVs on the marketing video landscape.
To see the data, access the original report and gain additional insights, read the full article at MarketingCharts.com
- 11 Mar
Five Surefire Ways to Boost Your B2B Marketing Content’s Readership
Today there is an increasing importance and use of content marketing as a staple of B2B marketing. Plus, it is also fast becoming one of the top tools used by buyers in their purchase journey. But is the content you use really working? Probably not since only 20% of B2B marketers describe their approach to content marketing as “very successful,” according to a survey by MarketingProfs and Content Marketing Institute.
So, Why Is It Just Not Working Well?
That’s because, as the survey noted, over 83% of those on the receiving end of online marketing messages reported being overwhelmed by both the amount and the length of communications. So, what is the answer? How can you boost your B2B content readership?
In reality, its quite simple. If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist. And to learn how to do this for your content marketing program, read the full article at MarketingProfs
- 07 Mar
The Local Search Factors That Matter Most
by Ayaz Nanji
Think Local . . . Easy to Say. Hard to Do
How to use a tool that has a global presence and is built to span the globe, for a local business, has challenged marketers since the inception of the Worldwide Web. So Moz took a deeper look into this issue. They wanted to understand how some marketers are addressing this dilemma. They went about this through a survey of more than 1,400 local marketers. And these were people who work either in-house for businesses or for agencies specific to localization.
Some of their findings may come as a surprise. But, for the most part, they found that for some, proximity to the searcher is the top factor determining ranking in Google’s Local Pack. To see more of the data and insights as well as a chance to download the original report, read the full article at MarketingProfs
- 06 Mar
An Introduction to Persuasive Advertising vs. Informative Advertising
by Clifford Chi
As marketers, we know that if we want to persuade an audience, we need to evoke an emotional response from them. But how do you actually do that? Well, for one, we can use persuasive techniques that emphasise value. Or we can inform and educate them.
But What is a Persuasive Ad? And How Do They Differ From Informative Ads?
Well, recently Clifford Chi, over at HubSpot, took a look at this dicotomy of advertising approaches. He examined six persuasive advertising techniques that you can use right now. Plus, he then looked at three informative advertisement examples. And each of those is surprisingly as compelling as the persuasive advertising examples.
So to learn all about Persuasive Advertising vs. Informative Advertsing, read the full article at HubSpot.com