- 15 Apr
New Webinar Benchmarks Study Gives Clues for Success
from Marketing Charts
As countless studies have demonstrated, webinars are a highly valued content format. This is especially true with B2B buyers and at various points in their ‘buyer’s journey’.
Once again, this year, ON24 has released its webinar benchmarks report [download page]. The report is based on an analysis of more than 22,000 webinars conducted on its platform in 2018.
But, Exactly How Do Webinars Perform?
Even though we accept that webinars, as a B2B content tool, work, there are still lingering questions that we all have. Like, what days of the week are most effective? Or, how about the length of the session? And what should we expect as a registration-to-attendance rate?
To learn the answers, and see some of the highlights of this study, read the full article at MarketingCharts.com