- 07 Oct
New Research Reveals How to Accelerate the Buyer’s Journey with Content
by Josh Baez
It’s no secret today’s buyers are overwhelmed. And today, the average consumer experiences tremendous marketing fatigue. They are literally being bombarded from every angle with marketing messages. And, that experience isn’t always a positive one.
Are We Hindering or Helping?
70% of buying decisions are made before ever talking to a salesperson. And these days, for buyers, experience and information matters more than ever. So, now there is an even greater reliance upon content for marketing outcomes.
As marketers, Are We Enabling Those Decisions or Hindering Them?
But, what can be done? New research just released give us some great tips. The report gives us some intereting insights into how we can best use our content to accelerate our buyer’s journey. And not to hinder it. So to learn what they found, read the full article at Heinz Marketing’s Blog