- 14 Sep
New Report: People Want Emails to Sell With Information
There are a lot of things that people would like to change about the emails they get from brands. But foremost among those is they would like them to be less about promotion and more about providing information. That’s according to a new study from Adobe [download available].
Offers Count. But Info Wins
While on the one hand people say they want more information and fewer promotions. On the other hand they also clearly say that they’re most interested in receiving special offers and promotions from brands. This, as opposed to account alerts and other content. After all, research indicates that special offers and discounts are the leading reasons for subscribing to emails from brands in the first place.
For more of the data, additional insights and for a chance to see the original report, read the full article on MarketingCharts.com