- 09 Feb
New Performance Benchmarks for 10 Popular Email Campaign Types
Triggered email messages have repeatedly been shown to garner response rates higher than non-behavioral emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read. Or to even reach the inbox, for that matter.
Here is a “Trigger Warning”
A new study from Return Path [download page] finds that it’s a different type of message that’s most likely to be read. It seems that it is post-purchase campaigns that lead in many of the metrics tracked by Return Path for its study. But, surprisingly, it is the post-purchase, follow up emails that even exceed the “Welcome” emails.
To arrive at its conclusions, Return Path analyzed more than 600,000 commercial email messages sent. It includede more than 1 million Microsoft, Google, Yahoo and AOL users. And, more than 3,000 commercial senders, between July 22 and November 29, 2017. To see the data, insights and to download the original report, read the full article at MarketingCharts.com