New Data: Email Spam Benchmarks for 27 Industries

New Data: Email Spam Benchmarks for 27 Industries

• May 29, 2019
• Dan Hoff
• 0
• Digital Marketing, Email Marketing, Lead Generation

by Ayaz Nanji

If you are in business, you probably send out email offers and promotions. In fact, email has become a natural part of business. So much so that we all don’t really stop to think of what happens to that email very often. And we simply push-n-pray and hope for a good return rate.

S0, What Happens to Your Email Once You Hit “Send”?

But, as a business, it is increasingly important to know what proportion of emails sent by marketers end up in consumers’ spam folders. And we need to know what proportion is flagged as spam. And what proportion is flagged as not spam by recipients?

To find out Return Path recently took a look at these factors for 27 industries in various verticals. And to see what they found and for an opportunity to download the original report, read the full article at MarketingProfs.com

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