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Navigating the Next Phase of Content Marketing

  • Navigating the Next Phase of Content Marketing

    by Patty Odell

     

    Author: Patricia OdellMarketing experts estimate that most Americans are exposed to between 4,000 and 10,000 ads each day. So, it’s no wonder consumers are skimming, skipping and tuning out more than ever before.

     

    Enter The New Era of Content Marketing

    In an effort to cut through this constant barrage of clutter, smart content marketers have ushered in a new era of content marketing. This is an era that more effectively customizes and localizes marketing messages. It delivers messages when and where consumers want and need them most. From storytelling to striking the right tone, it’s here now. This next phase of content marketing is smarter, more targeted and more relevant to the audiences it seeks.

     

    In this article, Walgreens, American Express and the YMCA share their candid insights on the new era of content marketing and they reveal what works, what doesn’t and what’s next. So read the full articel at ChiefMarketer.com

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