- 12 May
Multi-Step Welcome Emails Prove Popular With Email Marketers
from Marketing Charts
Marketers have plenty of room for improvement when it comes to marketing automation. According to a survey of GetResponse customers and Smart Insights members [pdf] just 1 in 5 say they use most or all marketing automation features available to them. But even with that, email automation still remains the most popular type of automation technique used.
Email is Still King Though
And, most commonly, marketers are generating leads through landing pages. Mostly, by including a newsletter signup form and by offering e-books, whitepapers, infographics, and other downloads. And email still remains as marketers’ largest source of traffic to landing pages. Surprisingly, followed by organic social media and organic search.
For more of the data, insights and to download the original report, read the full article at MarketingCharts.com