- 20 Jan
More B2B Marketers Say Successful Content Generates Sales
from Marketing Charts
Almost two-thirds of B2B marketers believe that content marketing is an effective tactic for the top of the funnel. And yet it also is proving to be useful for activities further down the funnel. Indeed, it’s the bottom-of-the-funnel goals that are growing the most for B2B marketers in North America this year. This, according to a recent report from the Content Marketing Institute (CMI) and MarketingProfs.com.
Bottom of Funnel is Benefiting from Content as Well
The survey of more than 650 B2B marketers in North America reveals that more respondents achieved top-of-the-funnel goals such as creating brand awareness and generating demand or leads. However, the biggest improvement was with goals residing towards the bottom of the funnel.
To see more of the data, for additional insights into the report and to download a copy of the original report, read the full article at MarketingCharts.com