Mobile First Indexing: How to Prepare Your Business

Mobile First Indexing: How to Prepare Your Business

• Feb 26, 2018
• Dan Hoff
• 0
• Digital Marketing, Mobile Marketing, Website Conversion Strategies

by Chad Crowe

By now, there should be no argument. Smartphones have changed consumer habits. They have changed how we access the internet, how we read our email and even how we search for things online. The impact has been huge on so many levels. After all, it wasn’t that long ago that if you wanted to reach potential new customers online, your marketing campaign revolved around getting in front of people using their desktop computers.

Today, more than 50% of search engine queries happen on mobile devices.

In recognition of this, Google has announced that they are going to make the switch to mobile first indexing this year. They haven’t issued a specific timeline for complete mobile first indexing as of yet. At this point, they want to give businesses and developers time to get their mobile sites ready. However, Google has already started testing mobile first indexing with a small number of websites.

So, while there’s no need to panic. But, now is the time to be proactive. And to see how this will impact your business website and some initial steps you can take to make sure you don’t get lost in the transition, read the full article on ChiefMarketer.com

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