- 21 Sep
Millennials and Gen Z Are Using Social Media Less: How to Earn Their Attention and Loyalty Now
- Sep 21, 2019
- Dan Hoff
- Generation Z, Generational Marketing, Marketing to Millennials, Social Media Marketing
by Julia McCoy
Social media has been a key communication channel for as long as digital marketing has been around. But it seems that social media use is declining. No one thought that this would ever happen. After all, teens and young adults have reigned on social media since the advent of Facebook, the inception of Twitter, and the invention of Pinterest, Snapchat, and the rest.
But That Day Has Come
Recently, Convince and Convert analyzed findings from The Social Habit study, a yearly report from Edison Research and Triton Digital. The bottom line is that social media usage is falling among Gen Z and Millennials.
And for marketers, that brings up tricky questions. How do we keep the attention of this major group of consumers without the crutch of social media? To learn some answers, read the full article at MarketingProfs.com
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