Why Your Marketing Content is an Asset Not a Cost

Why Your Marketing Content is an Asset Not a Cost

• Apr 20, 2015
• Dan Hoff
• 0

by Debbie Williams

Basic accounting rules require marketing costs to be listed as expenses on a company’s P&L. However, today’s marketers and smart executives consider marketing an investment in driving revenue rather than a cost. This is where an overall mind shift is needed. Marketing needs to be considered an investment, and your content an asset.

We invest in technology, equipment and people to grow our businesses without hesitation. So, why wouldn’t we do the same with our content? It’s time to finally categorize content as an asset and treat it like you would any other company asset. After all, your brand, unlike a building or inventory, never depreciates. Your brand is your greatest asset, and your content tells the story of your brand.

Here is Why Your Marketing Content is an Asset Not a Cost – Read the entire article at HubSpot.com

Comments are closed.