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- 23 Mar
Marketing Budget Trends: 5 Key Points and Takeaways
from Marketing Charts
CMOs in the US estimate that their marketing budgets have grown on average by 7.1% over the past year. And they expect that budgets will grow by another 8.9% in the coming 12 months.
That is according to the latest biannual CMO Survey [download pdf]. The report found that services companies had hiked their budgets the most in the past year. While, at the same time, product companies are the most bullish about the year to come.
Where Does Your Marketing Budget Stand?
To see the 5 budget-related takeaways from the report and to download a copy of the original report, read the full article at MarketingCharts.com.