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Local Email Marketing: A Crash Course

  • Local Email Marketing: A Crash Course

    by Kayla Carmicheal


    Author: Kayla CarmichaelYou’ve probably seen the stats before. Email marketing is an undeniably powerful marketing strategy. In fact, on average, email generates $38 for every dollar spent, which is a 3,800% return on investment.


    Crazy, right?

    Add to that the fact that there are almost four billion email users worldwide. That is huge. That is crazy, right?


    Email marketing works for companies with customers all over the globe. But what do you do when you’re working for a local company? One that runs on a much smaller scale? Customers are right in your area, and to make sales, you have to focus on locality.


    Enter your solution: local email marketing. All in all, there’s not that much of a difference. This approach takes all of the elements of email marketing and puts a local business spin on it. And to see how you can make it work for you, read the full article on the HubSpot Blog.

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