LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads
by Allen Finn
It can easily be said that in the past, LinkedIn sponsored content was clunky and overpriced. That made it damn near impossible to leverage the social network’s robust business-centric targeting. It sucked.
Today? Less So . . .
Per LinkedIn, their new Lead Gen Forms are “a new solution that helps you drive even more high-quality leads from your Sponsored Content campaigns. It does this by removing the main barrier to mobile conversion: making someone complete a clunky contact form on a smartphone.”
This might be LinkedIn’s route to viability as an ad platform. Now, to see how they work and how you can make them work for you, read the full article at WordStream.com