- 13 May
Lead Generation Landing Page Benchmarks and Top Content Tactics
by Ayaz Nanji
To be blunt, if your website isn’t working as hard as you do, then you need to ‘fire’ it. After all, isn’t it supposed to make your lead sourcing easier? Wasn’t it going to generate leads for you?
So why is it that your lead generation pages just aren’t working?
There are a majority of small businesses that we talk to that express this same concern. And the source? Their lead generation landing pages. Lead generation landing pages that are supposed to be short. And they should use simple language.
If you were to only accomplish these two things, it would have significantly higher conversion rates. This was according to recent research from Unbounce. To see more about this study, read the full article at MarketingProfs.com
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