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Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

  • Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

    by Lindsay Kolowich

     

    Author: Lindsay KolowichOn it’s face, outbound lead generation tends to be a disruption based form of prospect contact. And the opposite of that is lead generation that invites, intrigues and entices prospects to make contact. That’s called inbound lead generation.

     

    But, really, what is inbound lead generation?

    It’s a solution that can save your business or organization from being that annoying, disruptive cold caller. But, let’s start with defining a lead. And then let’s take a look at what online lead generation is, why you need lead generation, how you qualify someone as a lead, how you generate leads, and why inbound lead generation is much more effective than simply buying leads.

     

    So read the full article at HubSpot.com to learn all about Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

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