- 05 Dec
Is Trying To Do Social Selling Wasting Your Time?
The goal of the modern B2B seller is to get into conversations earlier. It’s all about help buyers get ready to buy, consult with clients. Then, become a trusted source of knowledge, support the decision-making process with expert guidance. So why is facilitating buying conversations not a part of your “social selling” program?
Helping Buyers Buy Is Where the Action Is
Why is starting qualified discussions with customers superseded by sharing valuable content, creating a personal brand and sharing insights on LinkedIn? That means that “social selling” may be a myth and a waste of time. To see why, read the full article on TargetMarketing.com