Is Trying To Do Social Selling Wasting Your Time?

Is Trying To Do Social Selling Wasting Your Time?

• Dec 05, 2017
• Dan Hoff
• 0

by Jeff Molander

The goal of the modern B2B seller is to get into conversations earlier. It’s all about help buyers get ready to buy, consult with clients. Then, become a trusted source of knowledge, support the decision-making process with expert guidance. So why is facilitating buying conversations not a part of your “social selling” program?

Helping Buyers Buy Is Where the Action Is

Why is starting qualified discussions with customers superseded by sharing valuable content, creating a personal brand and sharing insights on LinkedIn? That means that “social selling” may be a myth and a waste of time. To see why, read the full article on TargetMarketing.com

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