Inconvenience to Opportunity: How to Tackle the Customer Engagement Gap

Inconvenience to Opportunity: How to Tackle the Customer Engagement Gap

• Jul 25, 2017
• Dan Hoff
• 0
• Conversion Strategies, Digital Marketing, Lead Generation, Marketing Strategies

by Shayla Price

For decades, companies dictated their interaction with consumers. Brands chose how they would communicate. And they determined when to deliver messages. Consumers were considered passive targets to be accessed.

We’re living in a new reality now

However, the consumer climate has dramatically changed. Technology has enabled and empowered customers. Now they control the types of conversations they have with companies. However, most companies haven’t adjusted to these new changes. They’re stuck doing things the old way. As a result, their outdated systems lead to unengaged consumers and declining sales.

That’s why it’s so important to create a bridge that closes the customer engagement gap. And to understand How to Tackle the Customer Engagement Gap, read the full article at KISSmetrics.com

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