In Pursuit of the Perfect Headline: What’s the Secret to Making Your Audience Click?

In Pursuit of the Perfect Headline: What’s the Secret to Making Your Audience Click?

• Sep 02, 2017
• Dan Hoff
• 0
• Content Marketing, Conversion Strategies, Lead Generation, Website Conversion Strategies

by Steve Rayson

Whether for and email, a blog post or a content page, in this hyper-competitive world you need to get it all right to win business. And that all starts with the lowly headline. Write a good one, and youre well on the way to success. Write a poor on and you have no chance.

So, what is the secret to an engaging headline?

Everyone has an opinion, but what does the daa say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles. At BuzzSumo, we analyzed 100 million headlines published in 2017. We set out to see what insights, if any, we could gain to improve our headlines and ensure they resonate with our audience. [see the study here]

What we discovered is that the essence of an engaging headline comes down to just a few core principles. Our research found that the three-word phrases (trigrams) that gained the most Facebook engagements – likes, shares, comments. To find out how this works, read the full article at MarketingProfs.com

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