- 30 Jan
Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right
by Dan Shewan
Many businesses advertise on a city- and area-wide basis. But for some advertisers, this just isn’t nearly local enough.
This Is Where Hyper-Local Marketing Comes In
Some marketers hone in on areas of just a few blocks. Or they even go so far as to focus on a few streets. All to find new customers. However, these “hyperlocal” advertisers aren’t unwittingly sabotaging themselves. They are simply focusing too narrowly. They’re targeting prospective customers right where they are – at home, at work, at local stores in their neighborhoods.
But, really, what is hyper-local marketing? And, is it something you need to do? To learn what hyper-local marketing is, why it can be so effective, and most importantly, how you can do it across your paid search and paid social campaigns, read the full article at WordStream.com