- 07 Aug
How to Write Irresistible Headlines, Subheads And Body Copy
by Lesley Vos
“Copywriting is a mental process… the successful execution of which reflects the sum total of all your experiences, your specific knowledge and your ability to mentally process that information and transfer it to a sheet of paper for the purpose of selling a product or service.” – Joe Sugarman from Advertising Secrets of the Written Word
So, let’s break that quote down a bit. Copywriting is a “mental process … for the purpose of selling”. Fine, but now let’s make it even shorter. Copywriting is “mental … selling”.
What this all comes down to is that the ultimate copywriting hack is that you have to get inside people’s heads to write powerful copy. You have to use proven mental hacks to engage your readers, motivate them and ultimately compel them to act. To see how this works and how you can apply this notion to your copywriting, read the full post at JeffBullas.com