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How to Use Video for Every Stage of the Sales Funnel

  • How to Use Video for Every Stage of the Sales Funnel

    by Torrey Tayenaka

     

    Author: Torrey TayenakaVideos are powerful tools that have become more important to marketing success in today’s social distancing world. In fact, it can be said that they are an essential component  of any sales and marketing campaigns. And business have come to understand the value of video and its effectiveness in building brand awareness and trust to increase sales and revenue.

     

    One Tool. And So Many Uses.

    It is the one, single marketing tool that can be used throughout each stage of the sales funnel. Videos can convey information and evoke emotional responses like no other medium can. However, it can be expensive. Too expensive for many small businesses. But, you can take advantage of video marketing and reduce video production cost, through the use the sales funnel concept to tailor video content and messaging to buyers’ stage in their purchase-decision journey. Doing so improves the chances of conversion—and increases sales and revenue.

     

    To help you learn how you can do this, Torrey Tayenaka brings us some great advice on how to guide potential buyers from the top of the funnel, where initial video ads and videos are first viewed that expose the potential buyer to your products or services, to the bottom of the funnel, where sales and purchases of those products or services are made. Read the full article at MarketingProfs.com

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