- 20 Jan
How To Use Long Form Content To Skyrocket Your Search Rankings
We’re often told that today people are busier than ever. And that they have very short attention spans, and get distracted easily. As a result, you must focus on creating short form content. Conventional wisdom says that if you want to grab their attention via content marketing, you must get your message across in brief fashion. Or you risk the chance of losing your audience to your competitors.
Just Because it Has Always Been Done That Way Doesn’t Mean it Still Should be
However, a recent study by Backlinko indicates that the old assumptions may no longer hold. What they found was that ‘on average, the sites occupying the first page of Google contain about 1,890 words. Hence, proof that longer form contents rank higher in the Google search result.’
So, if you’re searching for a strategy to get your struggling website up and going, why not create some informative and in-depth long-form content today? This type of content has been proven to work for many people, and it will almost certainly work for you too if you follow the tactics shared on Jeffbullas’s Blog.