How to Use Facebook as Your PR Engine

How to Use Facebook as Your PR Engine

• Jul 26, 2017
• Dan Hoff
• 0
• Facebook, Facebook Advertising, Marketing for Small Business, Social Media Marketing

by Gavin Bell

Publicity – the golden chalice of any small business. The challenge is to get your story in front of the eyeballs that can make a difference for your business. A PR agency may be the answer for you. It’s their job is to get your story in front of the press and potential customers. However, that might set you back $5,000 per month or more.

But what if you could get the same, if not better, results yourself, by using Facebook ads?

Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality and the low cost of getting started means they beat any other form of advertising hands down. And, it has a neat little feature called workplace targeting that many people don’t even know about. And from a PR perspective, it could save you thousands of dollars every month.

So, if you’re not using Facebook ads as part of your overall marketing and PR strategy, you may be missing a trick. Let’s see how to Target the Media on Facebook at KISSmetrics.com

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