How to Use Emotional Images for High-Converting Landing Pages Every Time

How to Use Emotional Images for High-Converting Landing Pages Every Time

• Jun 03, 2017
• Dan Hoff
• 0
• Conversion Strategies, Digital Marketing, Lead Generation, Website Conversion Strategies

by Talia Wolf

Pictures are important when it comes to conveying a message. That marketing fact is true no matter the medium you chose. But it is even more important in the digital world. And it is absolutely crucial when it comes to designing high-converting landing pages.

So, Why are images so important?

According to research, humans respond to and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text. Which means the first thing your prospects see on a landing page is the image and the colors you use.

Here’s the question: How do you choose that image? Do you leave it up to the designer to choose something they like? Do you choose something similar to what your competitors are doing? Or do you simply use an image of your product?

To learn the steps you need to take for choosing a high-converting image every single time, read the full article at WordStream.com

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