- 22 Dec
How To Use Cognitive Biases For More Effective Marketing
by Peter Yang
As consumers, we desperately want to believe that we have freedom of choice and the ability to make informed decisions. However, this is rarely, if ever, the case. Yes, the human brain can do amazing things. But, it does have bugs and glitches. Some that can even prevent it from behaving rationally. Psychologists like to call these flaws ‘cognitive biases’.
Cognitive biases are defined by Wikipedia as
‘the systematic pattern of deviation from norm or rationality in judgement, whereby inferences about other people and situations may be drawn in an illogical fashion’.
These biases open the gateway to a plethora of modern-day techniques that marketers can use. So, here are a few cognitive bias techniques that you should consider applying in your own business. So, read the full article on Jeffbullas’s Blog to see them all.