How to Unleash the Power of Storytelling in Marketing

How to Unleash the Power of Storytelling in Marketing

• Jun 19, 2017
• Dan Hoff
• 0

by Patty Odell

There is a lot of noise out there about storytelling in marketing. There is all kinds of advice, articles, blog posts, as well as a lot of hype. However, there is not a lot of clarity.

“Let me tell you a story about a man named Jed . . .”

Storytelling in marketing is about creating stories we can relate to. “If you can be a good storyteller there’s no limit to what you can do,” according to communications expert Rob Biesenbach. “Stories break down walls, build trust and influence people to act.”

Recently he identified six ingredients that give stories power. To see what they are and how to use them, read the full article at ChiefMarketer.com

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