- 17 Mar
How to Turn Cold Facebook Traffic into Red Hot Leads
- Mar 17, 2017
- Dan Hoff
- Facebook Advertising, Google AdWords, Lead Generation, Social Media Marketing
If you are looking for success in Facebook advertising, the thing to remember is that Facebook is cold traffic. With nearly two billion people using it, it’s not the same as Google AdWords. There, when someone navigates to the search engine, types in “cheap smartphones phoenix”, and is served up an appropriate ad with organic results. That’s warm traffic. We know why they came there.
You’re Getting Warmer . . .
On Facebook however, we don’t know why the visitors came to the platform. They might be updating their status. They may be looking at photos from friends and family. Or they may simply be checking the news. Or simply killing time. The good news? You can turn cold Facebook traffic into red hot leads if you use ads the right way.
To learn how it is done right, read the full article at KISSmetrics.com
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