How to Start a Competitive Analysis: 57 Questions You Need to Ask

How to Start a Competitive Analysis: 57 Questions You Need to Ask

• Oct 14, 2017
• admin
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• #Startup Marketing, Marketing for Small Business, Marketing Strategies, Offer Strategies

by Christine White

Every brand can benefit from regular competitor analysis. By performing a competitor analysis, you’ll be able to identify gaps in the market, develop new products and services, uncover market trends and even market and sell more effectively.

Know Thy Enemy

So, when was the last time you ran a competitive analysis for your brand? Or was the last “analysis” you ran a quick perusal of a competitor’s website. Or simply a “review” of their social media presence?

If you haven’t done a comprehensive analysis, you’re likely missing out on important intelligence that could help your brand grow. So, to help you get started with competitive analysis the right way, we’re breaking down everything you’ll want to look for at HubSpot.com. You can also download a full competitive analysis kit from HubSpot and Alexa.com.

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