How to Run LinkedIn Ad Campaigns: A Beginner’s Guide
by Allie Decker
LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should. LinkedIn is also a highly useful inbound marketing platform.
You Have more power at your disposal with LinkedIn than you might realize
And that’s because LinkedIn has a powerful ads platform. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky. Now you can add LinkedIn to that list, too.
But if you’re new to LinkedIn ads, fear not. The people over at HubSpot have put together a great step-by-step guide to setting up your first LinkedIn ad campaign. To learn it all, read the full article at HubSpot.com