- 10 Jun
How to Retarget the Middle of the Funnel in an Increasingly Form-less World
by Brad Smith
Remember the good old days? Say, way back in the 2005-era SEO? With white keywords on a white background and, BAM!, you were #1 on Google. Collect your paycheck. Call it a day.
Things were so . . . refreshingly easy. Ah, those were the days . . .
Since then, it’s becoming anything but. SEO became exponentially more difficult. And just when you started mastering the whole ‘gated content’ thing – the whole inbound marketing thing – consumer behavior again started to shift. The age-old inbound playbook tells us to lock the best content behind a form and leave the quick, day to day pieces for the everyday visitor.
But that doesn’t work any more. The rules have all changed. And you need to know how can you succeed in a form-less, ungated world? To find out, read the full article at KISSmetrics.com