- 06 Apr
How to Measure Event Marketing Performance and ROI
by David Becker
Event marketing has consistently grown in popularity over the past few years. Why is that? Well, it’s becuase they work well for attendees, sponsors and vendors. But, for most companies, they are often one of the biggest marketing expenses they have.
Why do so Few of us Actually Measure the Real Impact of Event Initiatives?
As is the case with accurately measuring any marketing program, it all begins with assigning the right metrics to your goals. But, before looking at the metrics and tools needed to measure success, you must have a clear vision on the outcome you want to achieve from your events.
In this article, David Becker from Marketo shares an ROI attribution model that will help you to more accurately measure the results from your events. So, to learn how it all works, read the full article on the Marketo Marketing Blog.