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How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing

  • How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing

    by Ernest Nicastro

     

    Authro: Ernest W. NicastroIf you aspire to lean and confident writing in your marketing content, you’ll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication uses every word communicate, not decorate.

     

    For Leaner, Harder-Working Content, Write Less

    As content marketers, we all tend to fall short of such lofty aims. “Make every word tell” is as good a principle for content marketers to follow. Because if we consistently make every word tell, our copy can’t help but have less flab and gab and more muscle and hustle. And that means more views, more reads, more shares, and, most important, more sales.

     

    Here’s some great suggestions on how to write less but say more at MarketingProfs.com

     

    NOTE: A Free MarketingProfs Registration pop-up opens on this site. And a Free Registration is required to read this article.

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