- 14 Jan
How to Make an Effective Testimonial Video: A Step-by-Step Guide
By now, we are all aware that videos in marketing are highly effective. But, you may not know that there are a number of different types of marketing videos you can use. And each type has a specific focus, intent and funnel application.
One Highly Effective Application for Video is for Testimonials
Testimonial videos are a type of marketing videos that are perfect for the decision stage of the buyer’s journey. It is at this very point when prospects are aware of and want to solve a problem. And now they are looking for information to help them make up their minds. Help them begin to choose you.
An effective testimonial video can be the final push that sends them through your sales funnel. We know through research that fully 82% of people conduct research online prior to making a purchase decision. So shouldn’t you learn how to make an effective testimonial video? You can at MarketingProfs.com