- 18 May
How to Leverage Social Intent Data in Your Next Nurturing Campaign
- May 18, 2017
- Digital Marketing, Lead Generation, Social Media, Website Conversion Strategies
If you want to succeed – or even survive – in business now, capturing buyer attention is everything. Without it, you’re just throwing more content, emails, ads, and offers into the abyss.
And yet, there has never been a harder time to earn buyer attention
Thanks to the internet, today’s buyers have a lot more knowledge and power. That means diminishing returns for marketers. And at this point, simply turning up the volume doesn’t work. As marketers, business owners and founders, we need make sure that our engagement is more targeted. And, to get there, we need to listen to our customers.
This Is Where Intent Marketing Comes In
Intent marketing can help you become a better market “listener”. But, what is Intent-Based Marketing? And, how can you leverage social media to determine buyer intent? To find out read the full article at HubSpot.com
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