How to Leverage Native Video on FB, LinkedIn, Twitter, Instagram
by Sian Jaylo
Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits of native video. There are even some great examples of how native video can greatly influence one’s social media following and beyond.
This is Not a One-Size-Fits-All Option
One thing that you need to bear in mind is that native video works differently on each of the four main social networks. There are some significant differences in how Facebook, LinkedIn, Twitter, and Instagram treat native video. And that means that for each social network, there are different ways to best leverage native video.
To learn the differences and how to do it yourself, DrumUp has put together a useful guide. It is full of great examples of how businesses and brands are using native video to get more followers and engagement on these social platforms. Read the full article.