How to Launch a Successful Online Community: A Step-by-Step Guide

How to Launch a Successful Online Community: A Step-by-Step Guide

• May 21, 2019
• admin
• 0
• B2B Marketing, Digital Marketing, Marketing Strategies

by Alok Chowdhury

It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision. And online communities are beginning to play an increasingly important role in this process.

This is Not Just A B2C Game Anymore

As of 2018, according to the B2B Buyers Survey Report, B2B buyers are increasing their use of buyers’ forums. In fact, the survey found that 45% of business buyers spent more time and resources researching purchases than they did the previous year. There are some great examples of B2B communities like G2Crowd or GetApp that can be used to educate prospective customers and help them make better buying decisions.

But how can you start? What platform is best? To walk you through the process of setting up an online community in more detail, read the full article at HubSpot.com

Comments are closed.