How to Keep Your Email Marketing Strategy Relevant to Millennials

How to Keep Your Email Marketing Strategy Relevant to Millennials

• Mar 21, 2019
• Dan Hoff
• 0
• Email Marketing, Lead Generation, Marketing to Millennials

by Florian Bersier

It is important to reach your customers through more than one channel. That is an undisputed fact. But, if you market to Millennials, you probably think they are more likely to engage with an Instagram post or a Facebook ad than email.

If That’s What You Think, You’re Missing Out

Don’t be fooled. Email marketing, when it’s done correctly, still holds sway for brands. And of you want to maintain customer relationships, engage audiences, or make sales, email works. This holds even in an era of the rise of social media and search engine marketing. Email is still a highly effective and popular marketing tool, even with Millennials.

In fact, according to studies, 61% of consumers overall enjoy receiving promotional emails weekly. But how can businesses use emails effectively to market to the most tech-savvy group out there. How can it reach Millennials? To find out, read the full article at MarketingProfs.com

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