How to Heat Up Marketing Impact With Data-Driven Personas

How to Heat Up Marketing Impact With Data-Driven Personas

• Dec 06, 2018
• Dan Hoff
• 0
• Customer Marketing, Demand Generation, Marketing Strategies

by Orr Orenstein

A customer persona is a figurative sketch of an audience segment. Marketers rely on those personas to define customers and their needs. Then they can meet those needs and wants. And, when you’re smarter about your audience’s needs and behaviors, you can meet those needs more effectively. Thats where a customer persona can help.

But The Bad News Is . . .

However, the problem is that too many marketers are still relying on traditional personas even though consumer behavior has evolved far beyond such tidy categories. And as a result, the relationship between brands and consumers has become stunted.

That’s where a data-driven approach to personas can make all the difference. And to learn how to go beyond the limits of traditional marketing personas, read the full article at MarketingProfs.com

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