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How to Get Started With Paid Search

  • How to Get Started With Paid Search

    by Kate Taylor Mighty

     

    Author: Kate Taylor MightyAll too often, companies, especially small businesses, think that if they just pay to be on a search engine, there is noting more they need to do. They think that once they are there, they don’t have to invest time and resources in search engine optimization to rank higher organically. But, nothing could be further from the truth.

     

    How to Use Paid Search – The Right Way

    It’s important to make clear that paid search is not a replacement for anything. But it should, instead, be used to complement other inbound marketing strategies. Paid online advertising takes a lot of time and effort. And done right, it takes a lot of resources, and a lot of management. And it’s something you really need to invest in.

     

    To help you get started the right way, we’re breaking down the basics of how to use paid search the people at HubSpot have put together some great advices. So, let’s take a look at some of the useful things you can do with paid search at HubSpot.com

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