- 06 Jul
How to Generate Online B2B Sales Leads That Convert
by Bob Bly
The problem with online B2B lead generation today is that many marketers who do it are not, in fact, generating sales leads. They are just generating inquiries and giving away free whitepapers and other content to everyone who asks for it.
What’s the difference?
An inquiry is a request for free information from virtually anyone on the planet. A sales lead, by comparison, is an inquiry from a qualified prospect — someone who has the money, authority and desire to buy your product. Now, anyone can generate an inquiry or response by giving away free stuff. After all, people love free stuff and they don’t have to make any type of commitment.
So to learn How to Generate Online B2B Sales Leads That Convert, read the full article at Target Marketing.com