- 18 Mar
How to Effectively Use Marketing Content in the Mid-Funnel
Most people familiar with acquisition know there must always be a start to the customer journey. And there is the all-important end – that would be the sale. However, placing your reliance on these two points alone is a sure-fire way to decrease conversions.
Start – Got it. Finish – Nailed. Middle, Not So Much
Now, your sales cycle may just look like the path from A to B. But what goes on between the intrigue and conversion stages can make or break a company.
That is why it is important to harness the potential of content in this often-overlooked gap in the “purchase funnel”. And to find out how you can use your content more effectively in the mid-funnel, read the full article at ChiefMarketer.com